Toronto’s LeanIn launches Social Video Player

This morning Toronto’s LeanIn launched a service designed to bring crowd-wisdom and sharing to online video.

LeanIn allows viewers to mark their favorite section of a video, add a comment that displays at a set place in the video, and share their favorite parts on Twitter or Facebook.

“The LeanIn online video player provides publishers with the best of both worlds. They can have a branded social player on their site, and across the web, while taking advantage of free hosting and video management on YouTube. The LeanIn, YouTube combination is the most cost effective way for companies to offer a professional branded online video experience.” Luke Davies, President LeanIn.

Anyone with online video can use LeanIn. Whether you are a major media company with hundreds of millions of streams per month, or a smaller company with hundreds of streams per month, LeanIn has a package to support your needs.

LeanIn can plug into existing video technology like Brightcove, Ooyala, and Kaltura in minutes. Or your can host your video on YouTube for free and use the LeanIn Player on your site. You can also host and manage your video on your own servers if you like.

LeanIn’s basic player is free and advanced features start at $30/month.

LeanIn was founded in 2009 by Hecham Ghazal and Luke Davies and is backed by the Canadian Media Fund and a handful of angel investors.