Toronto’s Locationary to spend 48 hours in the Valley with C100

From May 18th to 20th, C100 is hosting a spring mentoring event called 48 hours in the Valley. 20 hand-picked Canadian start-ups will receive invaluable mentoring and networking opportunities. Techvibes is profiling a few of them. Our third profile: Toronto’s Locationary.

Locationary plans to change how local data is collected and verified.

“Currently, mobile apps and search engines rely on local data licensed from aggregators that copy most of the information from yellow page directories,” says Grant Ritchie, founder of Locationary. “This process is expensive and results in stale data typically 12-18 months old.” He believes that only a “global army” of locals dedicated to data verification can keep this information up to date.

Locationary has now mobilized an army of users in over 70 countries who are collecting, validating, and translating local data using Locationary’s patent-pending technology. These locals compete with each other to be the first to add new places that have just opened and remove places that have just closed. Thus far, over 20 million places in 92 countries have been added. Ritchie’s company’s objective is to build the world’s most complete and up to date database of places and to know within 48 hours whenever a place closes or a new place opens. Locationary’s mission, according to Ritchie, is to use this massive database to help create the global system for local data modeled after the domain name system.

Locationary believes there should be an open, networked system that provides businesses owners and others with a profile, managed by someone they trust, that keeps their contact information, business details, products, coupons, events, job postings, and rich media updated for universal distribution. By helping to create an open system and by distributing real-time updates to every website, search engine, and mobile app, Locationary hopes to be a part of the solution that makes real-time local search a reality.

Ritchie’s ambitious goals helped net his company a spot in the treasured event, 48 Hours in the Valley. And he couldn’t be more pleased about it.

“As a Canadian, I’m especially proud that the Canadian tech community in Silicon Valley has formed a group like the C100 to mentor and support our local companies,” Ritchie told Techvibes over the weekend. “Given the tight-knit Valley ecosystem, this is particularly valuable for Canadian start-ups looking to meet and network with thought-leaders in the tech industry, form business partnerships, and tap into the larger pools of venture capital that exist there.”

As the founder of Locationary, Ritchie says on behalf of his team that he’s incredibly honoured to be one of the companies selected for the upcoming event. “I’m looking forward to the intense sessions and getting help from the C100 community on the challenges that Locationary faces,” Ritchie explains. “Based on the roster of C100 leaders, I’m confident these sessions will give Locationary a shot of adrenaline as we move forward with our ambitious project.”