Toronto’s Rypple launches Flow, a social newsfeed for televisions

Toronto startup Rypple, a web-based social performance management platform, has launched Rypple Flow, a social stream of important company information optimized for television monitors. 

Rypple’s Flow displays successes and updates in real-time on wall-mounted TV monitors, instantly transforming a plain wall into a valuable engagement tool. Flow automatically updates to reflect the most recent news, so your team is always informed. The new feature will be available free to customers of Rypple’s Premium and Phenomenal Plans. Rypple worked closely with a select group of customers to refine Rypple Flow, including ebook retailer Kobo.

“When employees know where they stand and what is expected of them, they are more engaged and they perform better,” said Daniel Debow, co-CEO of Rypple. “We built Rypple to help companies create social, collaborative, visible workplaces, and Rypple Flow keeps you connected to what’s happening at work—regardless of what’s up on your desktop.”

“We wanted to break down barriers and create an open, transparent workplace,” said Jennifer Ricci, VP of Employee Experience at Kobo. “When you share information, it helps build credibility. Displaying Rypple Flow on flatscreens around our office has really helped increase visibility and engage our people.”

Hundreds of innovative companies including Facebook, Gilt Groupe, and Photobucket already use Rypple’s social performance platform to help them celebrate success publicly, perform fast, efficient feedback loops, and coach employees to achieve their goals.

Rypple Co-Founders & Co-CEOs Daniel Debow and David Stein were named to the Techvibes Digital Media People to Watch in Ontario in 2011 list. Both hail from Workbrain, a $100 Million workforce management software company that sold for $227 Million in 2007. In 2008 Debow and Stein decided to start Rypple.