Toronto’s TapCast Debuts Social TV in Canada, Bringing Mobile and Television Together in Harmony

Toronto-based TapCast has brought social television to Canada. The startup syncs mobile experiences with broadcast and live events on television, creating a new layer of interactivity not yet seen in the TV space in Canada.

“Our turnkey solution makes it easy for broadcasters to boost their social influence by offering second screen experiences to engage and broaden their mobile audience base,” says TapCast CEO and co-founder Saroop Bharwani. Some of the features TapCast offers include Social Chat, Friends, Interactive, and Show Metadata.

Social Chat:  allows users to view Twitter and Facebook posts about a show and engage in two-way conversations via Twitter and Facebook at the same time.

Friends: displays all of the viewer’s friends that “Like” the show. The viewer can post messages and send recommendations with show times and descriptions.

Interactive: provides synchronized interactive content to TV viewers – Live Voting, T-Commerce, Real-Time Polls, or Interactive Ads and Discounts can be offered for each episode that airs.  Broadcasters have the ability to create interactive content via TapCast’s proprietary Content Management System.

Show Metadata: TapCast displays metadata related to shows and specific episodes currently airing or upcoming.  TapCast uses television metadata from Rovi, a global leader in digital entertainment technology solutions. TapCast receives television metadata through Rovi Cloud Services to power its website and participated in Rovi’s “Developer Zone” during CES 2012, where a number of solutions supported by Rovi Cloud Services were demonstrated.

TapCast is available for free for the iPhone and iPad in Apple’s App Store.