Trend Hunter And Jeremy Gutsche – Putting Toronto On The Map

Trend Hunter is a Toronto-based online community of the latest in cutting-edge ideas and trends and is possibly one the most well-known start-ups around, having been featured on MTV, CNN, Fox, BBC, among others. Some quick facts from their site:

  • 9.3 million monthly views 
  • 50,177 posted trends
  • 28,023 Trend Hunters
  • 35,000+ Newsletter Subscribers
  • 20,000+ Facebook App users
  • 10,000+ RSS Subscribers
  • 3,500+ Toolbar users
  • 40 Financial Times citations
  • Read in 190 countries

From adjustable t-shirts, to dictionary based interior design..the trends popping up on the site…posted by various users…aka ‘trend hunters’ are amazing, and no wonder the site is especially popular amongst marketers. Its founder, Jeremy Gutsche, runs the site out of an office on King/Spadina and has been appeared on Fox, CBC, etc and more recently, the Toronto Star interviewed him in-depth. Check out their profile of Jeremy and the phenomenal success that is Trend Hunter. Excerpt:

Gutsche initially envisioned Trendhunter as a virtual community to discuss business ventures. That way, he hoped to find one for himself. He eventually realized the site was the idea. Today, 28,000 global “trend hunters” contribute ideas – from baby Jacuzzis to pet piercings. They are sifted by the Trendhunter staff, repackaged, resifted and posted – 100 of them each and every day. Recent contributions include Zombified Lingerie, 99 Bizarre Toys and TV Themed High-Tops.