New Entrepreneurs Must Be Prepared to Face the ‘Trough of Sorrow’ That Breaks Lesser Startups

Launching a startup can feel exciting and seem glamorous, but if you think it’s anything but a tough emotional roller coaster, you’re in for a nasty surprise.

The ups and downs of entrepreneurial pursuits have even been well documented—charted, even. Social platform Yconic reminds us of this in a report titled “Are Startups Right for You?” where it highlights the infamous “trough of sorrow.”

In a nutshell, initial enthusiasm is swiftly tempered by good ol’ reality. Don’t worry though; there’s a rainbow at the end of the tunnel (if you can make it there).