Aeroplan today announced the launch of a new online Digital Media Store. The web-based store is designed to offer members a site where they can use their reward miles to download digital content such as eBooks, mobile apps, games, music, and Facebook Credits.
Hip Digital Media, a social rewards and promotions company, created “a loyalty industry first” in Aeroplan’s Digital Media Store. Rewards include a catalogue of over 150,000 eBook titles and more than three million songs.
“The launch of the Aeroplan Media Store not only provides our members with a broad variety of digital download needs but it also helps Aeroplan build on our commitment to uniquely expand our portfolio of rewards,” said David Klein, Vice President, Marketing & Innovation, Aeroplan. “The Aeroplan Music Store was a great success for us, but our members are ready for even more digital content as approximately 50 per cent of our members download digital content such as eBooks and games. We’re happy to launch the Aeroplan Media Store, providing members with yet more ways to redeem miles and we think our members will love it.”