Twitter and Amazon Partner to Make Shopping by Hashtag an Actual Thing

Twitter is teaming up with Amazon to let users shop directly from their tweets.

When links to products appear in a tweet, by sending a reply to that tweet with hashtag #AmazonCart, customers can add those items to their Amazon shopping cart, according to the two companies. However, items can’t actually be purchased until a user goes to Amazon to check out.

Also, unfortunately for Canadians, the new feature is currently only available to US customers.

Twitter is also experimenting with a “mute” button. Some users have been given a “mute” option, which apparently stops that person’s tweets from appearing in your stream without actually blocking them.

The social network currently has 255 million users.