Twitter struggles with ‘New Twitter’ transition; sends out survey to pinpoint problems

Change is hard for some Twitter users.

Unveiled to much hype and fanfare last Fall was “New Twitter,” the major reiteration of the real-time information network since it launched in Spring of 2006.

New Twitter was launched with an offical YouTube video, a splash page, and a blog post, reading:

Today, we’re introducing a new, re-engineered that provides an easier, faster, and richer experience.

It’s getting presumably closer and more aggressive to completely closing down “old Twitter,” which is still an option for users. But many are complaining about problems with the new interface, which the company is trying to pinpoint via surveys.

Quoth TechCrunch:

Using SurveyMonkey, Twitter first asks users why they haven’t switched. Then Twitter presents users with a list of the most common issues users have complained about with respect to the new version and asks users to rank how much they agree or disagree with each of the statements. These include, “I have to click an extra time to see my lists,” “Sometimes I just see a white screen when I log in,” “I don’t like change. Old Twitter is fine,” “There’s too much stuff. It feels cluttered.,” “It hides my background,” “I don’t like the 2 column layout,” and “I can’t find my Direct Messages.”

Major complaints definitely revolve around the increasingly infamous white screen, which I too have experienced. This is indeed a severe issue – how much worse can a website get than one that can’t be accessed?

My guess is that Twitter wanted to make the full transition a month or two ago, but customer complaints have forced the company to keep both doors open, lest it alienate a significant portion of its users.

Other complaints, such as those claiming too much “clutter” and those simply fearing change, are probably a very small minority. Aside from the notorious white screen effect, most people I’ve talked to are very satisfied with the changes of New Twitter.

As long as Twitter doesn’t change (or rather, downgrade) its interface like Facebook seems to enjoy doing constantly, we should be okay.