Two-Thirds of Netflix Users Share Their Account with Other People

Netflix CEO Reed Hastings recently hinted that his company is looking at ways of making it more difficult for users to share their account passwords.

It’s a real issue for Netflix, whose revenue is driven almost exclusively by the number of subscribed accounts: as many as two-thirds of users share their login info with others.

The most recent data from GlobalWebIndex shows 30% of users share their account with one other person, 16% with two others, and 19% with three others or more.

This means that, for each paying subscriber Netflix has, at least twice as many people are actually using the streaming service.


Infographic: GlobalWebIndex