UpwardHealth Raises Bar with Release of Fitness and Nutrition App, MotivationEngine

UpwardHealth, a startup from Kelowna, BC, Canada, has launched MotivationEngine, its health app and online service that goes above and beyond what other health related apps have been able to deliver.

By connecting customers to a real-live health and motivation expert (called lifestyle coach) who tracks progress and helps clients stay on course, the system is designed to provide many of the benefits of a personal trainer at a fraction of the cost. The company delivers on this promise for as little as $12.99 per month.

UpwardHealth has harvested years of fitness, nutritional, motivational, and psychological data and science, infusing it into their back-end intelligence that drives the modern interactive user experience. The gamified system, along with your personal coach, learns your behaviours and communicates with you via text message, email and in-app notifications to keep you informed and motivated.

“There are so many demands put on every one of us, every day, and people often forget to take care of themselves and their own health and wellbeing,” says UpwardHealth CEO Ryan Gallagher. “With the fast pace of life, and so many temptations to over-indulge, many people find it difficult to stay committed to their health related goals.”

“I built MotivationEngine to help provide people with a support system that will help them maintain their motivation levels towards whichever goals they’ve set for themselves,” he added.

In a comprehensive 8-week study conducted over the spring in conjunction with University of British Columbia and the H2O Centre YMCA, results from individuals using MotivationEngine with their commitment to physical activity were compared with those not using the system. Dr. Mary Jung, a health and exercise psychology researcher for UBC, was excited about the numbers.

“By the end of the 8-week period, individuals using MotivationEngine were engaging in – on average – 7.6 bouts of strenuous/moderate physical activity per week, whereas individuals not using MotivationEngine were only engaging in 3.6 bouts per week. That’s an increase of over 200%,” Jung says. 

The company is also testing their application in other areas of Health and Wellness such as helping those recovering from addiction, assisting in physical rehabilitation and in youth sports.

MotivationEngine is offering a special introductory offer for the first 1,000 users who sign up.

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