Vancouver techtrepreneur Shahrzad Rafati, the founder of BroadbandTV, is the only Canadian who made this year’s Fast Company 2011 list of the top 100 most creative people in business. Shahrzad joins household names such as Oprah Winfrey, Conan O’Brien, and key industry players such as Sebastian Thrun of Google and Andy Mooney from Disney
In three years, BroadbandTV has partnered with content providers such as the NBA to help curate and match user-created video content with online advertising opportunities.
The company is helping change the relationship between “pirates” and corporate content providers—it identifies positive and potentially revenue-generating fan-created content and helps its partners claim it, put advertising against it, and generate revenue.
“Corporations no longer look at piracy as a black and white issue,” explained Shahrzad. “Instead of battling against their most enthusiastic fans, they’re starting to realize there’s more value in working with them. We’re helping companies identify and take control of their content and generate revenue from it.
Shahrzad Rafati emigrated to Canada in 2000, studied computer science at UBC and upon graduation founded BroadbandTV.