Vancouver’s NuCaptcha uses video to decipher between Humans and Robots

Last month Vancouver startup NuCaptcha burst on to the scene and caught the attention of some big US-based tech blogs with coverage on ReadWriteWeb and TechCrunch.

This week I had the chance to sit down with CEO Michel Giasson and Businsess Development Director Pavel Bains to learn more about their product.

If you’re not familiar with the term Captcha, it’s safe to say you seen one as 10 Billion of them are served up every month on the web. A Captcha is a type of challenge-response test used in computing to ensure that the response is not generated by a computer. The most common type of Captcha requires that the user type letters or digits from a distorted image that appears on the screen.

The Captcha to the right is from reCAPTCHA – a free Captcha service that helps to digitize books, newspapers and old time radio shows. reCAPTCHA has improved the process of digitizing books by sending words that cannot be read by computers to the Web in the form of Captchas for humans to decipher. Last year reCAPTCHA was acquired by Google, likely as a way to improve the optical character recognition (OCR) software it uses for large scale text scanning projects like Google News Archive Search.

Existing Captcha technologies such as Google’s reCAPTCHA are not immune to security attacks and studies show that humans aren’t very good at solving them.

Enter NuCaptcha.  Their platform uses video, not images, to determine if people are really human, not machines and they plan to disrupt the existing Captcha space.

NuCaptcha’s video animation Captcha technology claims to be both easy to read and secure, with animation that makes the captcha far easier for humans to solve. In addition, the NuCaptcha Platform uses behavioral intelligence to deliver very easy Captchas to legitimate users and increasingly difficult Captchas to potential attackers.

NuCaptcha is free for websites that display up to 25,000 Captchas per month and the basic product offers captchas of various themes like the World Cup one below.

NuCaptcha was developed by Leap Marketing Technologies, a privately funded software development company with 10 employees and offices in Vancouver and San Francisco.