Vancouver-based SpeedLine has announced a partnership with eThor, which has one of its two offices in Calgary. The partnership will see SpeedLine give their point-of-sale users access to eThor’s web-based social marketing dashboard, effectively combining the strengths of the two companies.
“This collaboration marks a leap forward in the world of online to offline commerce, and our combined solution is the first of its kind in the marketplace,” eThor CEO Gary Ziegler said. “Our partnership will give SpeedLine POS users the tools harness the enormous and ever-growing mobile commerce industry.”
“Restaurant operators get bombarded with calls all the time from vendors offering to manage their Facebook or text marketing,” said SpeedLine Marketing Manager Jennifer Wiebe. “With this new solution, our users can easily manage all their online marketing themselves, at a fraction of the cost.”
With eThor’s campaign intelligence tools, SpeedLine POS users will be able to manage their entire online marketing efforts from one convenient dashboard. […] All of eThor’s tools will be fully integrated with the SpeedLine POS system and available to every SpeedLine customer.
With Speedline’s state-of-the-art POS technology and eThor’s campaign management and intelligence tools, restaurant operators can manage all their social media, e-mail, text and blog marketing—along with web, mobile and Facebook ordering if they choose—for a single restaurant location or a chain.