VEVO launching interactive music videos

Here’s a neat thing that debuted at nextMEDIA today: VEVO, the massive music video website, is launching interactive music videos, sort of a “Choose Your Own Adventure” music video where you choose what happens in the video.

The debut video with this new feature is Andy Grammer’s “Keep Your Head Up,” a sunny pop song accompanied by a video where Andy has to navigate through a bunch of challenges to get to his next gig. You can choose what he spills, who he dances with, which version of his song plays, and even what happens between him and Rainn Wilson in an elevator. You can even share your version of the video with friends.

VEVO told audiences at nextMEDIA that this first video is replayed, on average, seven times per viewer. You can check it out and try it for yourself here.