Victoria’s Internet Marketing Secrets

Techvibes Media Inc. is a proud media sponsor of the upcoming Internet Marketing Conference (IMC) in Vancouver. IMC is produced by Internet marketing experts, for Internet marketing experts, and for all of you who’d like to become Internet marketing experts. The IMC speaker line-up is impressive – a virtual who’s who of the Web. Building up to the conference, we’ll be highlighting some of the speakers here on the Techvibes Blog. First up was Andre Charland of Nitobi, then the folks from Capulet, then a guy from Google, a VanCity favorite and the world’s most successful lingerie marketer.

Make Testing Sexy — Case studies from Victoria’s Secret by Jonghee Jo, Victoria’s Secret

Website testing becomes indispensable to maximize website performance, but where do you begin? What exactly should you test? How do you get executive buy-in? How do you maximize returns on testing investment? Hear battle-tested guidance on how to implement testing culture in the organization. Jonghee Jo is a senior web metrics analyst at Victoria’s Secret. He has coordinated Website Analytics and Testing efforts for the largest fashion e-commerce site in the world, www.victoriassecret.com since 2006. Prior to Victoria’s Secret, he managed analytic marketing projects at Xerox and Oracle. Jonghee earned his MBA degree from Tepper School of Business at Carnegie Mellon University with a concentration in e-Business Management and Analytic Marketing.

Register for the IMC before August 15th and you’ll pay only $795 for the two-day conference.