The Bellevue company, which appointed high-tech veteran Dan Vetras as CEO earlier this year, is backed by Ignition Partners and WPP. Total funding now stands at more than $20 million.
The deal is the latest example of an “inside round” where existing investors add more capital to a business, a trend that’s been occurring with more frequency as capital markets continue to remain tight.
Visible’s tools help corporations track, manage and participate in discussions occurring on social media sites like Twitter and Facebook. Look out for more coverage on Visible next week as they will be presenting at WTIA’s Fast Pitch Forum.