Waterloo’s Tulip Raises $2.4 Million Seed Round to Provide Smaller Retailers Omni-channel Selling

Tulip Retail has raised $2.4 million.

The seed round was led by SoftTech, alongside a suite of high profile investors including Founder Collective, BoxGroup, Lerer Ventures, iNovia, Promus Ventures, KIMA Ventures, WordPress founder Matt Mullenweg, the founders of Bufferbox, and Greg Kidd.

The Waterloo-based startup also launched its Omni-channel Retail Platform for midsize and enterprise retailers that sell both online and offline. Powered by its commerce engine, the platform allows retailers to enable true omni-channel experiences for their shoppers, Tulip says.

Retailers looking for an end-to-end solution to enable interactions with their customers can leverage the Tulip Platform to enable Apple-store like checkout experiences that connect to their ecommerce and internal data stores. Experiences like ordering online but fulfilling orders from the store, or ordering in the store in an but shipping to the customer’s home, become easy using the Tulip Retail Platform.

“There has been a lot of innovation in retail that is focused on small retailers—now the next generation of large retailers need a platform that combines the best of online, mobile, and in-store. We’re building that platform,” says Ali Asaria, founder and CEO of Tulip Retail. Asaria founded of Well.ca, an online health and beauty store.

“The world of retail is undergoing a massive sea change as the cloud is now enabling true omni-channel retail opportunities for merchants of all sizes,” added Charles Hudson of SoftTech, who will join the Tulip’s board of directors. “Tulip has identified a very interesting segment of the market and has a solution designed to meet their needs both online and in-store.”

“We believe that enterprise class software doesn’t have to cost millions of dollars or take years to install, particularly given the increasingly dynamic world of retail commerce. This ‘lightweight’ approach to omni-channel selling will enable retailers access to tools they previously couldn’t afford,” noted Micah Rosenbloom, a partner at Founder Collective.

“There is currently no viable solution for e- and retail companies that need modern, affordable, enterprise-level software. As the CEO of a commerce business, I understand exactly the pain point Tulip Retail is addressing and as an investor, I’m incredibly bullish on Ali and the opportunity he’s going after,” said Ben Lerer, managing director of Lerer Ventures.