Can Watson Better Predict Apple Watch Sales Than Wall Street Analysts?

Watson, IBM’s supercomputer, is taking a stab at beating Wall Street analysts.

Watson used its powerful data analytics software to predict this holiday season’s hottest gifts and reckons that the Apple Watch is extremely popular. If true, Apple could have a much stronger quarter than analysts—who generally denounced the smartwatch—have forecast.

Analysts rely on things like supply chains to predict sales, but their estimates are notoriously inconsistent and seldom bang-on. If a supercomputer can analyze what analysts can’t, demand for Watson on Wall Street could be huge—and beating the banks on an Apple forecast is a sure-fire way to garner some serious attention.

Apple next releases an earnings report toward the end of December.