WestJet picks GuestLogix to enhance On-Board Sales

My biggest pet-peeve with low-cost airlines like WestJet is that they only except cash for their Buy on Board menu. Cashless folks like me are destined to survive on the complimentary Bits & Bites Snack mix and cookies. Not anymore. Toronto’s GuestLogix Inc. announced today that WestJet Airlines has selected the GuestLogix Mobile Virtual Store for its domestic and international flights.

“Delivering a great guest experience is at the heart of our culture,” said Bob Cummings, WestJet Vice-President of Guest Experience and Marketing. “We’re always looking for new ways to enhance that experience. GuestLogix provides us the ideal on-board retail platform to rapidly introduce new products and services in our cabins to meet the needs of our growing number of guests.”

The WestJet deal adds potentially another 15 million passenger trips annually to the GuestLogix platform which includes proprietary handheld POS devices and integrated software services. Travel operators like WestJet simply pay for platform access on a per transaction fee basis. The solution accepts all forms of payment, – credit cards, loyalty cards, stored value cards, vouchers and coupon sales – and of course, cash in multiple currencies.

Next on WestJet’s TO-DO list: In-flight Broadband service.