Seattle’s Wetpaint announced a slew of new features today that make it even easier for anyone to create and grow the ultimate fan site. From the hottest TV shows to diehard sports affinities and other obsessions, Wetpaint enables fans to collect and share content and discuss and dissect their interests and passions.
“Watching YouTube videos and socializing with others in the discussion forums have been two of the most popular and engaging aspects of Wetpaint, so we committed to enhancing the features around those two modes of interaction,” said Ben Elowitz, CEO of Wetpaint. “With these latest improvements, the eight million people who use Wetpaint on a monthly basis can do even more to make their Wetpaint sites the ultimate online destination for their interests.”
Considering Wetpaint’s heavy focus on entertainment, sports, and music fans, it’s only a matter of time until they flip the switch to enable publishers to conduct e-commerce on these social sites. To date they’ve emphasized that their publishing platform is for collaboration and community, but as these communities grow their community owners will want to monetize that traffic rather than sitting back and watching the paint dry.
Wetpaint has been funded by Accel Partners, DAG Ventures, Frazier Technology Ventures, and Trinity Ventures and currently sits in the #3 spot on our February Seattle Startup Index.