These days it is increasingly easy for marketers and retailers to collect valuable information about their consumers. As a result, companies are able to offer more personalized marketing—however, some don’t.
Canadians don’t like giving up their personal information for nothing, but many are willing to cough up some private data in exchange for tailored offers and promotions from companies. According to a recent SAS/Leger survey, 65% of Canadians are willing to provide their email to recieve more personalized offers and promotions, while 59% are willing to give up their age and 55% their postal code.
Fewer Canadians are comfortable divulging either their education level (46%) or martial status (45%), however. And certain information is kept close at hand: just 28% of Canadians are willing to offer their home address, 27% their birthdate, and 23% their sexual orientation.
However, the truly sacred nuggets of information are income levels and contact numbers. Only 16% of Canadians are willing to cough up their income to recieve more personalized offers and promotions, according to the SAS/Leger study, while just 13% will do so with their home phone number and only 6% with their cellphone number.
Atlantic Canadians are the most expecting of personalized marketing when offering personal information (85% compared with the national average of 73%). Albertans don’t seem to expect much (only 67%).
Manitobans are the most likely to stop dealing with a company due to a negative marketing experience (56% compared with the national average of 52%). Quebecois are the most tolerant of this (just 45%).