What’s all that Twitter about? Apparently not much

“Twitter gets a lot of press, and usage figures show impressive growth, when you look at its awareness and use among mainstream online Canadians, you get a completely different picture” – Mark Laver, Associate Vice President, Ipsos Reid.

Ipsos Reid released a new study today that shows that only 26% of online Canadians are aware of Twitter. Of those, 6% reported using the social networking tool. This only equates to 1.45% of the Internet population, or about one percent of the population as a whole.