Nearly one-third of smartphone owners use their mobile devices for shopping-related activites, according to new research from Nielsen.
The firm’s U.S. Digital Consumer Report reveals that 38% of mobile shoppers use their smartphones to compare prices in-store.
38% also browse products online via their smartphones, and 34% read product reviews from their devices.
While the smartphone may be the new favourite shopping companion, users aren’t widely adopting their smartphone as a wallet.
Just 9% of consumers with smartphones are using their devices to pay at the register.
However, the curiosity is there: 71% said that would be interested in considering an app that enabled this ability.
You can check out more data on this topic from Nielsen here.