Wind Mobile Launches Aggressive Promo to Siphon Mobilicity Customers

Wind Mobile really wants Mobilicity customers.

The wireless carrier is offering consumers who switch over from Mobilicity six months of unlimited data, talk, and text, as well as a free SIM card, all off-contract. It’s a value of just under $250.

Wind, which launched in 2009, is Canada’s fourth largest carrier with 759,000 subscribers. Meanwhile, Mobilicity is saddled with debt and currently in creditor protection.

It’s an aggressive move for Wind, one that threatens to push Mobilicity further to the brink of demise. But given that Wind is likely Canada’s only viable option for a legitimate fourth carrier—one competitively independent of the “Big Three” oligopoly of Rogers, Telus, and Bell—it’s also a necessary one.