Wind Mobile has reached a milestone: the discount wireless carrier now has more than 500,000 subscribers across Canada.
Founded in 2008, Wind is far off its own target for subscribers—by first count, it should have had well over 1.5 million by now—but the same can be said for competitors Public Mobile and Mobilicity. All the startup carriers have found it exceptionally difficult to penetrate the Big Three’s oligarchy on our nation’s wireless market.
“We’ve worked hard to get to where we are today and I’m so proud of our team and everything we’ve been able to accomplish together,” said Anthony Lacavera, CEO of Wind Mobile. “The road wasn’t always easy but we are well on our way of achieving our goal of becoming Canada’s fourth national carrier.”
Wind is a part of Vimpelcom, which has more than 200 million customers worldwide.
“I want to thank Canadians for helping us reach this impressive milestone,” added Lacavera. “WIND Mobile is a brand that has always valued the input of Canadians and I think we’ve done a tremendous job creating a service that offers subscribers exactly what they asked for – simple, fair and easy-to-understand plans at an affordable rate.”
In Canada, Wind coverage extends to over 13.5 million people and “will continue to expand as new markets are launched in the months ahead.” It remains the fourth largest carrier behind behemoths Rogers, Telus, and Bell.