People are being bombarded wiith information on a daily basis, to the point where we’ve become quite good at ignoring everything that the media can throw at us. The one exception to this rule is the phone, which no-one can resist answering. Wireless Image, which pitched at the 24th Angel Forum at the SFU Harbour Centre on Monday, aims to target jaded users by embedding branding information into ringtones. The company has also built in analytics which let companies know in detail what ringtone is being played, how loudly it was played and a time and date stamp to track when the ringto. The ringtones themselves are free, becaue users opt-in to the reporting being sent from the phone.