Work at Play and the Canary Derby

Techvibes is a media sponsor of the Vancouver Canary Derby and Work at Play has entered a team.

“Try to have a better team outfit than us on race-day. Just you try it.”

Work at Play is a digital agency that provides strategy, creative, and development for large organizations and agency partners. In many ways it’s a continuation of a company David Gratton started in 1999, called ici Media. This company was purchased in 2001 by Totally Hip, a local Vancouver Software company. In 2002 David left Totally Hip and rebuilt his agency with one employee. It has now grown to 30 people and has recently been named to this year’s Profit 100 as one of Canada’s fastest growing companies. In the last decade, the company has developed interactive experiences for such projects as BMW’s wildly successful BMW FILMS, digital campaigns and sites for global giants like MTV, NBC, and Mattel, as well as great local partners like Knowledge Network, Rocky Mountain Bikes, and BC Children’s Hospital Foundation.

In addition to helping clients deliver engaging digital experiences, Work at Play also has its own R&D team. An example product from this arm of the business is the audience engagement product, DEQQ, which aggregates content from all major social media services. Check it out at

As Russell Barnes reports, Work at Play joined the Canary Derby because “it’s a fun way to raise serious money for a truly valuable cause; researching early diagnosis (and hence higher chance of successful treatment) of a disease that touches so many of us, or our loved ones, throughout our lives. Great fun with serious intent couldn’t be more in-line with our company ethos, so it was only natural for us to get involved.”

When asked about Work at Play’s soapbox car, Barnes added, “Our car is most definitely build to ROCK. It might not necessarily break any records for speed, but with the name ‘Highway to HTML’ we feel it’ll definitely raise some smiles and money. The driver will likely be the smallest one of our team of ‘engineers’, who feels confident enough in the stopping-power of a hockey-puck braking system to sit at the wheel…”

On the fundraising front, Work at Play is contacting clients and partners to humbly ask for their support, in addition to planning an innovative social media-based sponsorship campaign. Depending upon the level of donation made, Work at Play has created a number of different ways for the sponsors to benefit. At the top of the tree—for the Platinum Sponsor package—Work at Play is offering (in addition to other more traditional sponsor privileges) a Pacific Salmon barbecued to perfection by the CEO, and a personally dedicated acoustic recording of “Highway to Hell” by platinum recording artist David Usher.

To find our more, follow Work at Play on or visit

For more information on the Canary Derby, please visit: See you September 25th!