As e-commerce continues to gain fans, traffic to retail and auction websites grows globally.
Leading the pack is Amazon. According to a comScore report, Amazon saw nearly 300 million unique visitors in June—or more than 20% of the world’s internet users.
In second place was eBay, which fell 60 million visitors short. And in third? New entrant Alibaba.com, a Chinese retail vendor. The more familiar Apple online store ranked fourth, seeing nearly 10% of the world’s internet users, whille Wal-Mart and Hewlett-Packard also appeared in the top 10.
“While retail e-commerce has already grown to become a $150+ billion annual industry in the U.S., it still presents enormous upside opportunity across much of the globe,” said Gian Fulgoni, comScore co-founder and chairman. “Technology has changed the way consumers behave, and increasingly they are opting for the convenience and pricing advantages offered by the online channel. Several global retail brands have already capitalized on this global consumer trend, and many other retailers are sure to pursue their share of the pie.”