Yellow Pages goes almost virtual

Montreal headquartered Yellow Pages Group (YPG) announced yesterday a multi-year agreement with Virtual Paper Inc. to become a reseller of My Virtual Paper solutions to Yellow Pages advertisers across Canada. My Virtual Paper will allow advertisers that are not online yet to automatically convert print-ready marketing materials (flyers, brochures, catalogs, etc.) into search engine optimized web pages.
“We were impressed by My Virtual Paper and how their solution is best able to meet the needs of our advertisers with the innovative and leading edge technology they offer,” said Jean-Pascal Lion, Vice-President of Marketing, Yellow Pages Group. “This agreement with My Virtual Paper is a logical complement to our overall SEO efforts to ensure our advertisers have the easy-to-use tools they need to increase their visibility, generate leads and grow their revenues.”
The new advertising solution will be offered to YPG customers in the first quarter of 2009. Hopefully this is just another step towards making the printing of old-school directories obsolete.