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BrainStation 2018 Outcomes Report Data & Methodology


The 2018 BrainStation Outcomes Report covers employment outcomes for BrainStation students who graduated from the Web Development Full Time and User Experience Design Full Time programs that ended between 2015 and 2017 at our Toronto and Vancouver campuses. The Report also provides data and analysis of the composition of BrainStation’s student body. The outcomes included in the Report were audited by BDO in accordance with the American Institute of Certified Public Accountants standards (see Independent Accountant’s Report here).

BrainStation Outcomes for Full-Time Programs with end dates between January 1, 2015 to December 1, 2017

FULL-TIME STUDENTS Web Development Full⁠-⁠Time User Experience Design Full⁠-⁠Time Totals
Total Number of Enrolled Students 227 145 372
Total Number of Graduates 211 135 346
Graduation Rate 93% 93% 93%
GRADUATES INCLUDED IN THE REPORT Web Development Full⁠-⁠Time User Experience Design Full⁠-⁠Time Totals
Total number of graduates seeking employment 156 117 273
Graduate Employment Rate within 180 days of Graduation 88% 85% 87%
Graduate Employment Rate In Field of Study within 180 days of Graduation 85% 91% 88%
GRADUATES WHO DID NOT PARTICIPATE IN THE REPORT Web Development Full⁠-⁠Time User Experience Design Full⁠-⁠Time Totals
Total number of graduates not pursuing employment 34 3 37
Total number of graduates who are Unresponsive to Campus Outreach 21 15 36


BrainStation has developed an internal methodology for collecting data to measure and report the success of our graduates. Our methodology framework and guidelines contain specific definitions and criteria to be applied to generate consistent outcome measures for our full-time programs.

The data showcased in this Report is based on the total number of graduates who reported they were pursuing employment in any capacity after completing the program, and who responded to campus outreach efforts within 180 days of graduation. Aside from graduation rate, all data is based on e-mail, BrainStation surveys and self-reported information from students, including LinkedIn. Data excludes graduates not pursuing employment after graduation and those who were unresponsive to campus outreach efforts. Rates are rounded to the nearest digit.

Average age and educational background data is based on available data for students who provided that information, that is 51% of the total population size included in the Report.

For further details, see Definitions below.


An individual who is accepted and enrolled in a BrainStation full-time program.
A student who met the program completion requirements of a BrainStation full-time program.
A student who did not meet the program completion requirements of a BrainStation full-time program and/or a student who notifies BrainStation that they are withdrawing from their program.
As used in this Report, “Employment” means self-employment (including freelance), part- or full-time employment with a third-party employer, apprenticeship or internship, and may include a combination of these categories.
Employment Seeking Graduate:
A graduate who reported they are actively pursuing employment in any capacity after completing the program. This excludes a graduate not pursuing employment and those who are classified as unresponsive to campus outreach efforts.
Employment within 180 days:
An employment seeking graduate who notifies BrainStation via verbal or written communication that they have accepted an offer, apprenticeship or internship; are engaged in freelance work; are launching/expanding their own company/business; or have returned to a former employer in a similar or different position and are currently using their skills in their role.
Still Seeking Employment:
A graduate who is still seeking employment following the 180 day period following their graduation date.
Graduate Not Pursuing Employment:
Graduates who notify BrainStation that they are pursuing other opportunities upon graduating including for reasons which include but is not limited to:
  • personal, family or health reasons preventing them from seeking employment
  • pursuing further education/return to school
  • lifestyle decisions
  • Graduates who return to a previous employer and do not use the skills acquired in the program.
Unresponsive to Campus Outreach:
A graduate who is unresponsive to all campus inquiries, emails and/or survey within the 180 day period following their program completion date. Students who have failed to respond to our outreach efforts after three attempts from a program representative will be classified as unresponsive.
Graduate Employment Rate:
The percentage of employment seeking graduates who reported that they were employed in any capacity in any field within 180 days of graduation.
Graduate Employment Rate in Field of Study:
The percentage of employed graduates who reported that their employment is in a field related to their program, within 180 days of graduation.
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