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Google AdWords

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Availability

Google AdWords Training

On Campus or Online

Sign up to learn about pricing and curriculum.

Learn from industry experts

Develop skills with hands-on learning

Gain pay per click advertising experience

Training Overview

Effective PPC Advertising

With over 45 percent of the global online advertising market, Google's advertising products are essential for any business to reach customers. BrainStation's Google AdWords training is an intensive course designed to equip individuals with proficient marketing skills on the AdWords platform. Taught by Instructors who are experts in the field, you and your team will not only master fundamental skills within the AdWords platform, but gain experience analyzing returns and optimizing campaigns.

What You'll Accomplish

Create an Impactful AdWords Campaign

Drive online traffic through the creation and analysis of a targeted campaign based on user behaviour, language, and search engine mechanics.

Effectively Manage Campaigns

Learn how to structure your campaigns and utilize the diverse tools available within the AdWords platform.

Maximize Performance Through Insights

Leverage data to gain actionable insights that improve your campaign performance and keep pace with changing dynamics.

Scale Campaigns Efficiently

Use AdWords Editor to manage campaigns more effectively, with tools including change testing, change indexing, and bulk editing.

“I would highly recommend this course to anyone wanting to 'up their game' in [Search Engine Marketing]. The Brainstation community is one I am proud to be a part of.”

Annika

Course Report

What You'll Learn

AdWords Foundations

Develop an understanding text-based and display ads, including the foundations of impactful ad copy, and how to structure effective campaigns using Google AdWords.

Keyword Research and Ad Features

Implement keyword research to make data-driven decisions when structuring your campaign. Leverage geo-targeting and goals to add value and measure performance.

Optimization and Tools

Improve campaign engagement by applying best practices and concepts, such as negative keyword research. Learn how to integrate AdWords into Google Analytics, and use additional tools, including AdWords Editor, to manage campaigns.

In-person or Online

BrainStation offers Google AdWords training in our state-of-the-art campuses across North America, or through Synapse, our data-driven student learning platform. Both on-campus or online, Instructors are empowered to deliver live lectures and provide immediate support and feedback.

Upcoming Sessions

May
Jun
22
19

Wednesdays

6:30 pm - 9:30 pm ET

Jul
Aug
15
19

Mondays

6:30 pm - 9:30 pm ET

Enroll

Priority Enrollment ends May 24

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

  • Online Live Eastern
  • Online Live Pacific

May 22 - Jun 19

Wednesdays

6:30 pm - 9:30 pm ET

Jul 15 - Aug 19

Mondays

6:30 pm - 9:30 pm ET

Priority Enrollment ends May 24

Enroll

Registrations Currently Unavailable

Unfortunately this course is currently unavailable at our Online Live Pacific.

Corporate Training

BrainStation offers corporate training for teams and entire enterprises. Contact a Learning Advisor to find out more about training your team.

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