Google AdWords Workshop in New York


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Workshop Overview

If you're looking to reach new customers, or re-engage existing ones, SEM is the best place to start. Google AdWords allows you to create hyper-targeted search and display campaigns to bring users your most relevant content. You've likely noticed that most major brands follow you around the Internet after you've visited their site or left an item in your shopping cart, which is SEM in action!

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What You'll Learn

  • Basic SEM principles Learn how to use Google AdWords to build strategic paid ads.
  • Keyword Research + Competitive Analysis Decide who you should to be targeting to make your ads successful.
  • Define Your Target Audience Select who you are trying to gain brand exposure with or drive to your website.
  • Campaign Budgets Determine the value of a click or conversion based on your brand’s KPIs.
  • Display Ads Create display campaigns that successfully build brand awareness and drive traffic.
  • Optimization Checklist + Management Template Take home key tools to continue building out your paid campaigns.
The BrainStation campus
The BrainStation campus

What You'll Get

  • F267CA47-F45E-4C47-A737-6E13366571CF
    An in-depth understanding of how to build campaigns in Google AdWords
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Practice using main functions and features, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch