Google AdWords Workshop in New York

F267CA47-F45E-4C47-A737-6E13366571CF

Get Workshop Package

We'll send you pricing, workshop info and further updates.

Optional

Overview

If you're looking to reach new customers, or re-engage existing ones, SEM is the best place to start. Google AdWords allows you to create hyper-targeted search and display campaigns to bring users your most relevant content. You've likely noticed that most major brands follow you around the Internet after you've visited their site or left an item in your shopping cart, which is SEM in action!

What You'll Learn

  • Basic SEM principles

    Learn how to use Google AdWords to build strategic paid ads.
  • Keyword Research + Competitive Analysis

    Decide who you should to be targeting to make your ads successful.
  • Define Your Target Audience

    Select who you are trying to gain brand exposure with or drive to your website.
  • Campaign Budgets

    Determine the value of a click or conversion based on your brand’s KPIs.
  • Display Ads

    Create display campaigns that successfully build brand awareness and drive traffic.
  • Optimization Checklist + Management Template

    Take home key tools to continue building out your paid campaigns.
  • Basic SEM principles

    Learn how to use Google AdWords to build strategic paid ads.
  • Keyword Research + Competitive Analysis

    Decide who you should to be targeting to make your ads successful.

What You'll Get

  • An in-depth understanding of how to build campaigns in Google AdWords

  • Practice using main functions and features, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

  • Catered lunch