F267CA47-F45E-4C47-A737-6E13366571CF Full-Day Workshop

Google AdWords Workshop in New York

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Workshop Overview

If you're looking to reach new customers, or re-engage existing ones, SEM is the best place to start. Google AdWords allows you to create hyper-targeted search and display campaigns to bring users your most relevant content. You've likely noticed that most major brands following you around the Internet after you've visited their site or left an item in your shopping cart, which is SEM in action!

What You'll Learn

  • 7108526C-D45F-4D99-8411-D95EF92F1D56Overview of SEM and Google AdWords
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Perform keyword research and competitive analysis
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Determine target audiences
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Create and set campaign budgets
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Uploading images for display ads
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Key steps for optimizing campaigns and building templates

What You'll Get

  • F267CA47-F45E-4C47-A737-6E13366571CF
    An in-depth understanding of how to build campaigns in Google AdWords
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Practice using main functions and features, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch

What To Bring

  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    Please bring a laptop and charger

Featured Educators

Trevor Martin

Educator, SEO/SEM & Analytics

Trevor is a digital strategist, who works to optimize website, improve performance and drive conversions for his clients. His nearly 5 year career in SEO and PPC began by driving traffic to local sites and has since evolved to delivering international SEO strategies to some of the world's largest and most recognizeable brands. Trevor's experience working with clients of all sizes across multiple industries allows him to share valuable insight and experience in the classroom.

Casandra Campbell

Educator, SEO/SEM & Analytics

Casandra has over 6 years of experience in the digital marketing space, working for a varierty of clients as well as her own projects, such as her brewery, Liberty Village Brewing Company. She specializes in driving website traffic and uses her own web projects as a testing ground for new tactics and strategies. Casandra's deep understanding of the digital marketing landscape allows her to develop highly effective strategies for her clients.