Google AdWords Workshop in Vancouver
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Today, Search Engine Marketing (SEM) is one of the most effective ways to attract and reengage customers. The Google AdWords platform allows you to create search and display campaigns that are hyper-targeted and relevant to viewers, which translates into better conversion rates and bang for your marketing buck. If you're building out a digital marketing strategy, SEM is a key component to building your online presence.
This full-day workshop is perfect for those looking to dive into building SEM campaigns for their website and looking for an introduction on navigating the Google AdWords platform.
What You'll Learn
- Basic SEM principles Learn the key factors that go into creating successful campaigns.
- Keyword Research + Competitive Analysis Navigate Google AdWords to determine what is needed for your ads to succeed.
- Define Your Target Audience Decide who you are trying to attract as new or returning customers.
- Campaign Budgets Determined budgets based on your brand’s performance goals.
- Display Ads Learn how to drive traffic using effective visuals with strong CTAs.
- Optimization Checklist + Management Template Monitor and manage your campaigns to ensure success.
What You'll Get
- An in-depth understanding of how to build campaigns in Google AdWords
- Practice using main functions and features, as well as additional resources & readings
- Hands-on, interactive learning experience with an industry expert
- Catered lunch