F267CA47-F45E-4C47-A737-6E13366571CF Full-Day Workshop

Google Analytics Workshop in New York

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Workshop Overview

When it comes to building out your Digital Marketing toolkit, Google Analytics is a must. When set up correctly, the platform gives Marketers the opportunity to dig deep and learn what resonates with customers, what referrals drive the most traffic to a website, what pages need content love, and how much revenue is being generated from specific online campaigns.

With so many marketing channels available, Google Analytics helps simplify your strategy to stick to platforms that work for your unique goals, which improves efficiency and ultimately improves conversion rates.

What You'll Learn

  • 7108526C-D45F-4D99-8411-D95EF92F1D56An overview of Google Analytics' key functions
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Identify measurable KPIs to track
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Tracking implementation and measurement configuration
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Create dashboards, unique URLs and tailored audiences
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Analyze data and use results to improve decision making
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Build tailored reports

What You'll Get

  • F267CA47-F45E-4C47-A737-6E13366571CF
    Understanding of how to set up and monitor Google Analytics for a website
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of functionality and features, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch

What To Bring

  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    Please bring a laptop and charger

Featured Educators

Conner Galway

Educator, Digital Marketing

Conner has been starting and running businesses since he turned his first summer job painting into his first corporation at age 17. Now, he uses his broad understanding of digital marketing to find interesting new ways to use the internet to achieve client marketing goals. Conner leads a team that uses a combination of social media and advertising to tell an engaging brand story and drive measurable conversions for everything from smoking cessation campaigns to restaurant chains and online retailers.

Casandra Campbell

Educator, SEO/SEM & Analytics

Casandra has over 6 years of experience in the digital marketing space, working for a varierty of clients as well as her own projects, such as her brewery, Liberty Village Brewing Company. She specializes in driving website traffic and uses her own web projects as a testing ground for new tactics and strategies. Casandra's deep understanding of the digital marketing landscape allows her to develop highly effective strategies for her clients.