Product Management Workshop in New York

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Overview

Learn what it means to be a Product Manager, including how the role is viewed by others in an organization and why it’s so critical in achieving a halo of success for your company’s product initiatives. We cover everything from modelling a market opportunity, to defining customer profiles, to driving the product development process with cross-functional teams and product roadmapping.

Participants will apply newly learned skills through practical, project based learning exercises where we simulate key activities during each stage of the product development and product management lifecycle.

What You'll Learn

  • Understand the Role of a Product Manager

    Learn how PdMs manage a technical team to turn an idea into a final product.
  • Defining Customers

    Use journey maps and create user personas to help define your target audience.
  • Product Ideation

    Build on your idea using vision statements and canvases.
  • Lean + Agile

    Learn how product teams use these principles to guide product development.
  • MVP (Minimum Viable Product) Development

    Build a product to interact with your customers and gain feedback.
  • Product Feature Prioritization

    Determine what features take priority in your product design.
  • Understand the Role of a Product Manager

    Learn how PdMs manage a technical team to turn an idea into a final product.
  • Defining Customers

    Use journey maps and create user personas to help define your target audience.

What You'll Get

  • Ability to leverage Lean principles to iterate ideas and construct user-centric experiences

  • Solid understanding of key strategies, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

  • Catered lunch