Full-Day Workshop

Product Management Workshop in New York

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Workshop Overview

If you're looking to get into tech without a technical background, Product Management is a great place to start. Product Managers are responsible for overseeing digital products from ideation to launch, which means working closely with digital teams to coordinate communication, follow deadlines and budgets, and ensure stakeholders' requests are met.

This one-day bootcamp teaches you what it takes to successfully bring a product to market, and gives a great overview of the digital product lifecycle for those who are simply interested in the process of developing digital products.

What You'll Learn

  • 7108526C-D45F-4D99-8411-D95EF92F1D56Defining a vision and strategy for a project
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Perform market analysis to strategically determine product fit
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Practice journey mapping and identify user personas to understand customer needs
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Customer and user validation practices
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Understanding of the concepts and application of lean and agile principles
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Apply marketing concepts and tools to position a product in the market

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    Ability to leverage Lean principles to iterate ideas and construct user-centric experiences
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of key strategies, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch

What To Bring

  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    Laptop and charger

Featured Educators

Moharyar Ali

Educator, Product Management

Moharyar has over 5 years experience as a product manager, working for companies such as Apple, Bell and Loblaw Digital. His background in engineering, combined with his Master's in Business Administration from Queen's University, allows him to develop a deep understanding for the products manages. Moharyar is also actively involved in the Toronto Product Management Community, as the founding partner of Toronto Digital Product Group – a mastermind group for Digital Product Managers to share their knowledge and expertise.

Kim Phelan

Educator, Product Management

As a veteran of startups for the past 19 years, Kim has held many different roles including pre-sales, marketing, competitive intelligence, and for the past 15 or so, increasingly complicated Product Management roles at companies like Achievers, Clearfit and TouchBistro. She is passionate about solving customer problems in a collaborative agile environment.