Introductory Workshop
Search Engine Marketing Fundamentals
Event Details
Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. We'll discuss the tools used to build effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. We'll also explore Google Analytics to learn about its key features and reporting tools.
- Please remember to bring a charged laptop to the workshop as outlet space is limited.
- Event is non-refundable and non-transferable.
Topics of Discussion
The utility of SEM and SEO in marketing strategies
How SEM and SEO differ in execution
The significance of keywords in any search marketing discipline
What You'll Get
- Insights from industry experts
- Experience our state of the art campuses
- Networking opportunities with like-minded professionals
Ready to Start Learning?
Join a dynamic group of like-minded professionals and industry leaders.
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