Introductory Workshop
Search Engine Marketing Fundamentals
Event Details
Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. We'll discuss the tools used to build effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. We'll also explore Google Analytics to learn about its key features and reporting tools.
- For an optimal webinar experience, please make sure you have access to a computer and a strong internet connection.
Topics of Discussion
The utility of SEM and SEO in marketing strategies
How SEM and SEO differ in execution
The significance of keywords in any search marketing discipline
Join Us Online
This event will be held over web conference. A link to the event will be provided on the day of the event.
- +1 (800) 903-5159
- [email protected]
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