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Introductory Workshop

Search Engine Marketing Fundamentals

Event Details

Search Engine Marketing Fundamentals will provide you with the basic understanding of search engines and analytics, as well as an overview of the essential skills of an SEO expert. We'll discuss the tools used to build effective SEO strategies for brands and how to use Google AdWords to create paid search and display ads. We'll also explore Google Analytics to learn about its key features and reporting tools.

  • For an optimal webinar experience, please make sure you have access to a computer and a strong internet connection.
Event Details image

Topics of Discussion

The utility of SEM and SEO in marketing strategies

How SEM and SEO differ in execution

The significance of keywords in any search marketing discipline

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This event will be held over web conference. A link to the event will be provided on the day of the event.

Example onine live lecture

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