Search Engine Optimization (SEO) Workshop in New York

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Overview

Where do you go to find directions, compare products or search for places to eat? The answer is likely Google. Where a business lands on a search page has a huge impact on its brand awareness; good SEO leads to good Google search rankings which translates into business success. Having strong SEO is particularly important if you're building a digital marketing strategy on a budget as it supports brand awareness without having to pay for the exposure.

Learning how to improve your website's SEO isn't complex; it requires a handful of strategies and tools that, when implemented correctly, can have a huge impact on web traffic.

What You'll Learn

  • SEO Principles + Google Ranking

    Learn the basics of Search Engine Optimization and what factors affect searchability.
  • SEO Site Audits

    Review a website and determine what improvements can be made.
  • Backlink Analysis

    Use key SEO tactics like Link Building to increase search visibility.
  • Google Algorithm Updates

    Learn about Google’s newest update and how it uses bots to determine search rankings.
  • Content Optimization

    Take your findings and improve your copy’s Quality Score.
  • Introduction to Local SEO

    Learn how to improve a website’s presence for local searches.
  • SEO Principles + Google Ranking

    Learn the basics of Search Engine Optimization and what factors affect searchability.
  • SEO Site Audits

    Review a website and determine what improvements can be made.

What You'll Get

  • A comprehensive SEO strategy for a website, whether for personal or business

  • Solid understanding of major tools, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

New York City Campus

503 Broadway, Penthouse
New York City, NY 10012
Map

+1 (800) 903-5159