Search Engine Optimization (SEO) Workshop in New York

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Workshop Overview

Where do you go to find directions, compare products or search for places to eat? The answer is likely Google. Where a business lands on a search page has a huge impact on its brand awareness; good SEO leads to good Google search rankings which translates into business success. Having strong SEO is particularly important if you're building a digital marketing strategy on a budget as it supports brand awareness without having to pay for the exposure.

Learning how to improve your website's SEO isn't complex; it requires a handful of strategies and tools that, when implemented correctly, can have a huge impact on web traffic.

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What You'll Learn

  • SEO Principles + Google Ranking Learn the basics of Search Engine Optimization and what factors affect searchability.
  • SEO Site Audits Review a website and determine what improvements can be made.
  • Backlink Analysis Use key SEO tactics like Link Building to increase search visibility.
  • Google Algorithm Updates Learn about Google’s newest update and how it uses bots to determine search rankings.
  • Content Optimization Take your findings and improve your copy’s Quality Score.
  • Introduction to Local SEO Learn how to improve a website’s presence for local searches.
The BrainStation campus
The BrainStation campus

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    A comprehensive SEO strategy for a website, whether for personal or business
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of major tools, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch