Search Engine Optimization (SEO) Workshop in New York
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Where do you go to find directions, compare products or search for places to eat? The answer is likely Google. Where a business lands on a search page has a huge impact on its brand awareness; good SEO leads to good Google search rankings which translates into business success. Having strong SEO is particularly important if you're building a digital marketing strategy on a budget as it supports brand awareness without having to pay for the exposure.
Learning how to improve your website's SEO isn't complex; it requires a handful of strategies and tools that, when implemented correctly, can have a huge impact on web traffic.
What You'll Learn
- SEO Principles + Google Ranking Learn the basics of Search Engine Optimization and what factors affect searchability.
- SEO Site Audits Review a website and determine what improvements can be made.
- Backlink Analysis Use key SEO tactics like Link Building to increase search visibility.
- Google Algorithm Updates Learn about Google’s newest update and how it uses bots to determine search rankings.
- Content Optimization Take your findings and improve your copy’s Quality Score.
- Introduction to Local SEO Learn how to improve a website’s presence for local searches.
What You'll Get
A comprehensive SEO strategy for a website, whether for personal or business
Solid understanding of major tools, as well as additional resources & readings
Hands-on, interactive learning experience with an industry expert