Full-Day Workshop

Social Media Strategy Workshop in New York

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Workshop Overview

With today's plethora of social media channels (think Twitter, Instagram, Facebook, Snapchat, etc.), there's never been more opportuntiies for businesses to reach new customers. However, not all channels are created equal; each platform boasts its own unique strengths, and as a Digital Marketer it's important to identify which make the most sense based on your goals. Hence it's important to create a strategy to lay the foundation for social media success.

This full-day workshop will teach you the tips, tricks and tools needed to be successful at social media, whether for personal or business.

What You'll Learn

  • 7108526C-D45F-4D99-8411-D95EF92F1D56Identify a brand voice and persona
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Set KPIs based on what success means for your brand
  • 7108526C-D45F-4D99-8411-D95EF92F1D56How to create a content strategy
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Develop content specific to each channel based on said strategy
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Make sense of social media data
  • 7108526C-D45F-4D99-8411-D95EF92F1D56How to create ads with Facebook, Instagram and Twitter

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    You'll leave with a content plan template with 4 weeks of your own content planning
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of main tools, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch

What To Bring

  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    Laptop and charger
  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    A brand to use as your project - may be real, upcoming or hypothetical
  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    A basic understanding of Facebook, Twitter and Instagram

Featured Educators

Erin McKeever

Educator, Digital Marketing

Erin has spent the last decade immersed in all things digital. As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.

Tamara Grominsky

Educator, Digital Marketing

After graduating with a Master’s in Publishing, Tamara followed her passion for storytelling and began a career in content creation. Along the way she fell in love with online technology and social media. Tamara and her team have developed and executed social strategies and paid advertising for 1000+ Canadian business across more than 20 verticals. Tamara brings this wealth of experience to the classroom, using examples and industry insight to help students learn the ins and outs of social media and paid advertising in a practical setting.