Social Media Strategy Workshop in Toronto

1 Day

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Workshop Overview

Every digital marketing strategy begins with developing a brand voice, defining your users, and Key Performance Indicators (KPIs). Social media is just one of the many tools you can use to bring your brand to life, however the key to successfully leveraging these platforms involves having a game plan. Every social media platform serves a unique purpose and requires its own unique content and messaging. If you're looking for strategic guidance to improve your social media presence, whether for personal or business, this workshop is for you.

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What You'll Learn

  • Defining Your Brand The voice, tone and brand personality.
  • Identify KPIs Determine your goals and what you want to achieve.
  • Content Strategy Come up with a plan for what you’re going to share with your audience.
  • Tailored Content Create content that is specific to each channel.
  • Monitor + Analyze Make sense of your social media data and measure success.
  • Paid Social Build effective paid campaigns on Facebook, Instagram and Twitter.
The BrainStation campus
The BrainStation campus

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    You'll leave with a content plan template with 4 weeks of your own content planning
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of main tools, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch