Full-Day Workshop

Social Media Strategy Workshop in Toronto

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Workshop Overview

Every Digital Marketing strategy begins with developing a brand voice, defining your users, and Key Performance Indicators (KPIs). Social media is just one of the many tools you can use to bring your brand to life, however the key to leveraging these platforms successfully involves having a game plan. Every social media platform serves a unique purpose and requires its own unique content and messaging. If you're looking for strategic guidance to improve your social media presence, whether for personal or business, this workshop is for you.

What You'll Learn

  • 7108526C-D45F-4D99-8411-D95EF92F1D56Defining your brand
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Identify the KPIs relevant to your brand
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Develop a content strategy based off of said goals
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Create content tailored to each channel
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Monitor and make sense of your social media data
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Build effective paid campaigns on Facebook, Instagram and Twitter and measure their success

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    You'll leave with a content plan template with 4 weeks of your own content planning
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of main tools, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch

What To Bring

  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    Laptop and charger
  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    A brand to use as your project - may be real, upcoming or hypothetical
  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    A basic understanding of Facebook, Twitter and Instagram

Featured Educators

Erin McKeever

Educator, Digital Marketing

Erin has spent the last decade immersed in all things digital. As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.

Tamara Grominsky

Educator, Digital Marketing

After graduating with a Master’s in Publishing, Tamara followed her passion for storytelling and began a career in content creation. Along the way she fell in love with online technology and social media. Tamara and her team have developed and executed social strategies and paid advertising for 1000+ Canadian business across more than 20 verticals. Tamara brings this wealth of experience to the classroom, using examples and industry insight to help students learn the ins and outs of social media and paid advertising in a practical setting.