Full-Day Workshop

Social Media Strategy Workshop in Vancouver

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Workshop Overview

No Digital Marketing strategy is complete without a social media content plan. How you use social media, whether it be to promote products or services, tend to customer inquiries, build your brand personality, or attract new customers, requires thoughtful planning and defined KPIs. With so much 'noise' on today's social media channels, it's imperative that your content provide value, that it's meaningful and shared strategically.

This one-day workshop will cover the foundations for developing and implementing a successful social media strategy using today's most popular channels.

What You'll Learn

  • 7108526C-D45F-4D99-8411-D95EF92F1D56Basics of building a brand
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Determine KPIs to determine what success means for said brand
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Build out a comprehensive content strategy
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Develop platform-specific content
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Monitor and analyze social media results
  • 7108526C-D45F-4D99-8411-D95EF92F1D56Paid social, including Facebook, Instagram and Twitter campaigns

What You'll Get

  • 0030F865-172B-4240-9DCD-9D4EAD7B3F4D
    You'll leave with a content plan template with 4 weeks of your own content planning
  • A4514590-9D96-47DE-BFF2-951C2A703533
    Solid understanding of main tools, as well as additional resources & readings
  • B198B602-CAE1-488F-91EC-E60465215DCE
    Hands-on, interactive learning experience with an industry expert
  • 1FF62C73-C357-4DC4-A115-D074F9D2D009
    Catered lunch

What To Bring

  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    Laptop and charger
  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    A brand to use as your project - may be real, upcoming or hypothetical
  • 7108526C-D45F-4D99-8411-D95EF92F1D56
    A basic understanding of Facebook, Twitter and Instagram

Featured Educators

Conner Galway

Educator, Digital Marketing

Conner has been starting and running businesses since he turned his first summer job painting into his first corporation at age 17. Now, he uses his broad understanding of digital marketing to find interesting new ways to use the internet to achieve client marketing goals. Conner leads a team that uses a combination of social media and advertising to tell an engaging brand story and drive measurable conversions for everything from smoking cessation campaigns to restaurant chains and online retailers.

Erin McKeever

Educator, Digital Marketing

Erin has spent the last decade immersed in all things digital. As a strategic planner with a focus on digital & emerging channels, her experience includes technology, creative & content, user experience, research & data science, media, PR, shopper marketing, and more. She has worked on major brands and at top agencies with clients across CPG, Media & Entertainment, Health & Beauty, Non-Profit, B2B, Financial Services, Retail, QSR, and Healthcare. Her diverse experience across categories and capabilities allows her to bring a unique perspective to her work that embraces today’s omnichannel world by viewing consumer behavior, technology, creative and data holistically.