Social Media Strategy Workshop in Vancouver

1 Day

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Overview

No digital marketing strategy is complete without a social media content plan. How you use social media, whether it be to promote products or services, tend to customer inquiries, build your brand personality, or attract new customers, requires thoughtful planning and defined KPIs. With so much 'noise' on today's social media channels, it's imperative that your content provide value, that it's meaningful, and shared strategically.

This full-day workshop will cover the foundations for developing and implementing a successful social media strategy using today's most popular channels.

What You'll Learn

  • Defining Your Brand

    Determine what your company represents, what differentiates it etc.
  • Identify KPIs

    Create measurable goals to drive your content strategy.
  • Content Strategy

    Develop a content plan based on the identified KPIs.
  • Tailored Content

    Learn what type of content works best for each type of channel.
  • Monitor + Analyze

    Track your results and learn how to optimize.
  • Paid Social

    Learn how to create ads, set budgets and analyze ads for major platforms such as Facebook, Twitter and Instagram.
  • Defining Your Brand

    Determine what your company represents, what differentiates it etc.
  • Identify KPIs

    Create measurable goals to drive your content strategy.

What You'll Get

  • You'll leave with a content plan template with 4 weeks of your own content planning

  • Solid understanding of main tools, as well as additional resources & readings

  • Hands-on, interactive learning experience with an industry expert

Vancouver Campus

455 Granville Street, Suite 400
Vancouver, BC Map

+1 (800) 903-5159