{"id":127337,"date":"2021-12-03T13:20:08","date_gmt":"2021-12-03T18:20:08","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127337"},"modified":"2026-03-10T09:49:52","modified_gmt":"2026-03-10T13:49:52","slug":"what-does-a-digital-marketer-do","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/what-does-a-digital-marketer-do","title":{"rendered":"What Does a Digital Marketer Do?"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">What Does a Digital Marketer Do?<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. The guide provides an in-depth overview of the marketing skills you should learn, the best available digital marketing training options, career paths in digital marketing, how to become a digital marketer, and more.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Digital Marketer<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Digital Marketer.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"digital-marketing\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-06-04T17:05:06+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Digital Marketing Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Digital Marketing Certification page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A Digital Marketer uses digital channels to reach customers, build brand awareness, and promote products and services. Because of the unique combination of planning, creativity, and strategy their role requires, they wear many hats.<\/p>\n\n\n\n<p>The question \u201cWhat does a Digital Marketer do?\u201d has a different answer depending on your seniority, but broadly speaking, a Digital Marketer\u2019s job is to drive brand awareness and lead generation through coordinated marketing efforts.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><a href=\"#a-day-in-the-life-of-a-digital-marketer\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">A Day in the Life of a Digital Marketer<\/a><\/li>\n\n\n\n<li><a href=\"#what-does-digital-marketing-mean\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What Does Digital Marketing Mean?<\/a><\/li>\n\n\n\n<li><a href=\"#types-of-digital-marketing\" data-type=\"internal\" data-id=\"#What-are-the-types-of-digital-marketing\">Types of Digital Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#what-do-digital-marketers-do\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What Do Digital Marketers Do?<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-a-digital-marketing-job\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What is a Digital Marketing Job?<\/a><\/li>\n\n\n\n<li><a href=\"#popular-digital-marketing-roles\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Popular Digital Marketing Roles<\/a><\/li>\n\n\n\n<li><a href=\"#ai-in-digital-marketing-the-new-standard\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">AI in Digital Marketing: The New Standard<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"a-day-in-the-life-of-a-digital-marketer\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>A Day in the Life of a Digital Marketer<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>It is important to remember that a Digital Marketer&#8217;s day varies immensely based on the company size, the target audience (B2B vs. B2C), and whether you are a generalist covering many areas or a specialist focused on one.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/how-to-learn-digital-marketing\" class=\"bstn-blocks-flyout__cta\">How to learn digital marketing<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p>Here is how the responsibilities typically evolve from junior to senior roles including consultants:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What does a Digital Marketing Specialist do?<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>This is often where digital marketers start their journey. Early in your career, your focus is on content creation and executing the strategy set by leadership.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Creating Content:<\/strong> Writing blog posts, drafting ad copy, and designing social media graphics.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Running Campaigns:<\/strong> Setting up ads on Google or Instagram and monitoring daily spend.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Reporting:<\/strong> Pulling data from online tools like Google Analytics for tracking campaign performance.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Optimizing:<\/strong> Tweaking landing pages or A\/B testing headlines to improve conversion rates.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What does a Digital Marketing Manager do?<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>As you advance to Digital Marketing Manager or Director level roles, your focus shifts from doing to guiding.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Approving Content:<\/strong> Reviewing editorial calendars, guiding the brand voice, and giving final sign-off on creative assets.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Budgeting &amp; Strategy:<\/strong> Allocating quarterly budgets across channels and determining the long-term digital marketing roadmap. You will be responsible for approving comprehensive digital marketing plans and ensuring they align with business goals.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Analyzing Performance:<\/strong> Interpreting high-level data to make strategic pivots rather than just reporting the numbers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Team Leadership:<\/strong> Mentoring junior staff, training new hires, and leading cross-functional innovation projects.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What does a Digital Marketing Consultant do?<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Consultants are often experienced marketers who work independently or with agencies. Companies hire them to fix specific problems, audit performance, or bring specialized expertise that the in-house team lacks.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Auditing &amp; Diagnosis:<\/strong> Conducting deep-dive reviews of a company&#8217;s existing marketing efforts to identify wasted ad spend, technical SEO errors, or gaps in the funnel.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>High-Level Strategy:<\/strong> Designing the overarching marketing game plan that the internal team will execute.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Specialized Implementation:<\/strong> Stepping in to set up complex infrastructure (like advanced CRM automation or data tracking systems) that requires niche technical skills.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Training &amp; Advisory:<\/strong> Acting as an external advisor to upskill the internal marketing team, running workshops, and ensuring the company stays ahead of digital trends.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-does-digital-marketing-mean\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What Does Digital Marketing Mean?<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>It is important to understand what digital marketing represents and refers to. At its core, Digital Marketing refers to any marketing effort that uses an electronic device or the internet to reach customers.<\/p>\n\n\n\n<p>If a marketing campaign involves digital communication, whether through search engines, social media, email, websites, or mobile apps, it falls under this umbrella.<\/p>\n\n\n\n<p>While traditional marketing (like billboards or print ads) broadcasts a message to a broad audience, digital marketing allows brands to target specific audiences with precision and measure the results in real-time.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>How Digital Marketing Helps in Business Growth<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Digital marketing directly contributes to business growth by creating a measurable pipeline that turns strangers into loyal advocates. Rather than just focusing on general visibility, it drives expansion by systematically achieving four key goals:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Acquisition<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Fuel growth by converting strangers into website visitors.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Engagement<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Build value by turning new visitors into an active community.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Conversion<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Generate revenue by turning community members into paying customers.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Retention<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Maximize customer lifetime value by turning paying customers into repeat buyers.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In fact, optimizing these four stages has become so critical that it has spawned an entire discipline of its own: <strong>Growth Marketing.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Growth Marketing<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>While distinct roles like SEO Specialist or Content Manager focus on specific channels, Growth Marketing is a holistic methodology that sits above them all. It is the intersection of marketing, product development, and data analysis.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What is Growth Marketing?<\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Growth marketing is often confused with &#8220;Growth Hacking&#8221;, but it is much more disciplined. It is a data-driven approach to marketing that focuses on the entire customer lifecycle, not just acquiring customers, but retaining them and turning them into advocates.<\/p>\n\n\n\n<p><strong>It is important to note that this is a uniquely digital discipline.<\/strong> In the era of traditional marketing (TV, Print), it was impossible to track exactly how a customer used a product after buying it. Growth marketing exists entirely because digital ecosystems allow us to track every user interaction. This data allows for rapid iteration and experimentation that isn&#8217;t possible in traditional media.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Marketing Growth Strategies<\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Traditional marketing often declares victory once the leads are generated. Growth marketing strategists, however, are obsessed with the <strong>AAARRR funnel<\/strong> to identify gaps in the business:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Awareness:<\/strong> How do we get people to know about us? (SEO, Ads)<\/li>\n\n\n\n<li><strong>Acquisition:<\/strong> How do we get them to visit? (Clicks)<\/li>\n\n\n\n<li><strong>Activation:<\/strong> How do we get them to take the first step? (Sign up, download)<\/li>\n\n\n\n<li><strong>Retention:<\/strong> How do we keep them coming back? (Email flows, product value)<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> How do we get them to pay? (Upsells, checkout optimization)<\/li>\n\n\n\n<li><strong>Referral:<\/strong> How do we get them to tell friends? (Viral loops, incentives)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>A key strategy in growth marketing is Cross-Channel Testing. For example, a growth marketer might test a value proposition on Facebook Ads first. If it gets a high click-through rate, they will then roll that messaging out to the website homepage and email subject lines, using data from one channel to inform the strategy of another.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Growth Marketing Manager<\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>As one of the fastest-growing disciplines in the industry, companies are increasingly hiring for this specific role. Because this approach touches so many areas, a Growth Marketing Manager must have a broad knowledge of all digital channels along with deep, specialized knowledge in data analytics and experimentation.<\/p>\n\n\n\n<p>Their day-to-day looks different than a traditional Digital Marketing Manager:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Instead of approving creative assets,<\/strong> they are designing A\/B tests for landing pages.<\/li>\n\n\n\n<li><strong>Instead of managing brand voice,<\/strong> they are analyzing user churn rates to find out why customers are leaving.<\/li>\n\n\n\n<li><strong>Instead of working in a silo,<\/strong> they work directly with product engineers to build referral offers within the products.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"types-of-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Types of Digital Marketing<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Digital marketing is not a single strategy but a combination of different channels working together. Here are the most common examples:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Websites<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Your website is ground zero for any digital marketing strategy. It is the only place online where you have complete control over the customer&#8217;s experience.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The Goal:<\/strong> All other channels (social, email, ads) are typically designed to drive traffic to your website, where the actual conversion (a sale or a sign-up) takes place. A website must be fast, mobile-friendly, and easy to navigate to be effective.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Search Engine Marketing (SEO &amp; SEM)<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Search marketing is about being found when a potential customer is actively looking for a solution. It is the first line of offense for visibility.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>SEO (Search Engine Optimization):<\/strong> The process of optimizing your content to appear in organic (free) search results on Google. It builds long-term authority.<\/li>\n\n\n\n<li><strong>SEM (Search Engine Marketing):<\/strong> The process of buying traffic by bidding on keywords so your ads appear at the top of the search results. It drives immediate visibility.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Social Media Marketing<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">This involves engaging users on the social platforms where they spend their free time, Facebook, Instagram, LinkedIn, TikTok, and Twitter (X).<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The Goal:<\/strong> Unlike search (where people look for answers), social media is about reach and connection. It allows brands to showcase their personality, build a community, and encourage word-of-mouth growth through shares and comments.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Email Marketing<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Despite the rise of social media, email marketing remains the most effective channel for retention.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The Goal:<\/strong> It is used to nurture relationships. Once a customer&#8217;s email address is collected, you can send them personalized emails with product updates or newsletters to keep your brand top-of-mind without relying on a social media algorithm.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-do-digital-marketers-do\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>What Do Digital Marketers Do?<\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>You also have to keep in mind that many digital marketing roles exist within the field. It all depends on if you are hired as a specialist with responsibilities limited to your digital marketing discipline, or if you are hired as a generalist, coordinating digital marketing efforts across all of the company&#8217;s digital channels without needing to be an expert in every single one.<\/p>\n\n\n\n<p>Since the digital marketing industry involves multiple unique disciplines, Digital Marketers typically have some or all of the following responsibilities:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Social Media Marketing<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Social media marketing is about reaching vast audiences on online platforms like Facebook, LinkedIn, and TikTok. It requires masterminding smart content campaigns and managing interactions with the public across the company&#8217;s social media profiles.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8.001 18c0-2.301 1.449-3.75 3.75-3.75s3.75 1.449 3.75 3.75z\"><\/path><circle cx=\"11.751\" cy=\"10.5\" r=\"2.5\"><\/circle><path d=\"M19.001 4h-1v2h1l.001 14H5.001V6h1V4h-1c-1.103 0-2 .896-2 2v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V6c0-1.104-.897-2-2-2\"><\/path><path d=\"M14.001 3a2 2 0 0 0-4 0h-2v3h8V3z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Role<\/strong><\/strong><\/p>\n\n\n\n<p>You act as the voice of the brand, posting content that entertains or educates while handling the customer service aspect of comments and direct messages (DMs).<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M5 19V3H3v17a1 1 0 0 0 1 1h17v-2z\"><\/path><path d=\"m11 12.414 2.293 2.292a1 1 0 0 0 1.414 0l6-6-1.414-1.414L14 12.586l-2.293-2.293a1 1 0 0 0-1.414 0l-4 4 1.414 1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Why it matters<\/strong><\/strong><\/p>\n\n\n\n<p>It is the primary place to build a community and humanize your brand.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Key Tools<\/strong><\/strong><\/p>\n\n\n\n<p>Use platforms like Buffer or Hootsuite to schedule social media posts across multiple channels at once, and Canva to quickly design professional-grade graphics.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Inbound &amp; Content Marketing<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Inbound marketing is the strategy of attracting potential customers by creating valuable content and experiences tailored to them. Content marketing is the execution of that strategy, creating the actual assets (blogs, podcasts, and video marketing content).<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8.001 18c0-2.301 1.449-3.75 3.75-3.75s3.75 1.449 3.75 3.75z\"><\/path><circle cx=\"11.751\" cy=\"10.5\" r=\"2.5\"><\/circle><path d=\"M19.001 4h-1v2h1l.001 14H5.001V6h1V4h-1c-1.103 0-2 .896-2 2v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V6c0-1.104-.897-2-2-2\"><\/path><path d=\"M14.001 3a2 2 0 0 0-4 0h-2v3h8V3z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Role<\/strong><\/strong><\/p>\n\n\n\n<p>Creating content that answers customer questions, ranking it on search engines, and using it to generate leads without being overtly promotional.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M5 19V3H3v17a1 1 0 0 0 1 1h17v-2z\"><\/path><path d=\"m11 12.414 2.293 2.292a1 1 0 0 0 1.414 0l6-6-1.414-1.414L14 12.586l-2.293-2.293a1 1 0 0 0-1.414 0l-4 4 1.414 1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Why it matters<\/strong><\/strong><\/p>\n\n\n\n<p>It builds long-term trust. Instead of interrupting people with ads to try to catch their attention, you are providing the answers they are already looking for.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Key Tools<\/strong><\/strong><\/p>\n\n\n\n<p>Plan your editorial calendar with Notion or Trello, and host your content on a CMS like WordPress or HubSpot.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Email Marketing<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Email marketing remains the most direct line of communication between a brand and its customers. It is used to nurture relationships, share updates, and drive repeat sales.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8.001 18c0-2.301 1.449-3.75 3.75-3.75s3.75 1.449 3.75 3.75z\"><\/path><circle cx=\"11.751\" cy=\"10.5\" r=\"2.5\"><\/circle><path d=\"M19.001 4h-1v2h1l.001 14H5.001V6h1V4h-1c-1.103 0-2 .896-2 2v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V6c0-1.104-.897-2-2-2\"><\/path><path d=\"M14.001 3a2 2 0 0 0-4 0h-2v3h8V3z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Role<\/strong><\/strong><\/p>\n\n\n\n<p>Segmenting customer lists (e.g., new subscribers vs. loyal buyers) and sending targeted automated messages to move them down the sales funnel.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M5 19V3H3v17a1 1 0 0 0 1 1h17v-2z\"><\/path><path d=\"m11 12.414 2.293 2.292a1 1 0 0 0 1.414 0l6-6-1.414-1.414L14 12.586l-2.293-2.293a1 1 0 0 0-1.414 0l-4 4 1.414 1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Why it matters<\/strong><\/strong><\/p>\n\n\n\n<p>It offers the highest ROI of almost any channel because you own the audience list, you aren&#8217;t relying on a social media algorithm to show your message.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Key Tools<\/strong><\/strong><\/p>\n\n\n\n<p>Automate complex customer journeys with Klaviyo or Mailchimp.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Search Engine Marketing (SEM) &amp; PPC campaigns<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>While SEO focuses on earning traffic, SEM focuses on buying it. This typically involves Pay-Per-Click (PPC) and digital ads, where you bid on keywords to appear at the top of search results.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8.001 18c0-2.301 1.449-3.75 3.75-3.75s3.75 1.449 3.75 3.75z\"><\/path><circle cx=\"11.751\" cy=\"10.5\" r=\"2.5\"><\/circle><path d=\"M19.001 4h-1v2h1l.001 14H5.001V6h1V4h-1c-1.103 0-2 .896-2 2v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V6c0-1.104-.897-2-2-2\"><\/path><path d=\"M14.001 3a2 2 0 0 0-4 0h-2v3h8V3z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Role<\/strong><\/strong><\/p>\n\n\n\n<p>Managing ad budgets, testing different ad copy, and optimizing landing pages to ensure you get the most clicks for the lowest cost.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M5 19V3H3v17a1 1 0 0 0 1 1h17v-2z\"><\/path><path d=\"m11 12.414 2.293 2.292a1 1 0 0 0 1.414 0l6-6-1.414-1.414L14 12.586l-2.293-2.293a1 1 0 0 0-1.414 0l-4 4 1.414 1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Why it matters<\/strong><\/strong><\/p>\n\n\n\n<p>It generates immediate visibility and is the fastest way to increase traffic to a new product or landing page.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Key Tools<\/strong><\/strong><\/p>\n\n\n\n<p>Manage bids and campaigns within Google Ads and Microsoft Advertising, often using SpyFu to see what keywords your competitors are bidding on.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Search Engine Optimization (SEO)<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>SEO is optimizing your website so that search engines (like Google) show it as a top result for specific keywords. Unlike SEM, this focuses entirely on driving organic (free) traffic.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8.001 18c0-2.301 1.449-3.75 3.75-3.75s3.75 1.449 3.75 3.75z\"><\/path><circle cx=\"11.751\" cy=\"10.5\" r=\"2.5\"><\/circle><path d=\"M19.001 4h-1v2h1l.001 14H5.001V6h1V4h-1c-1.103 0-2 .896-2 2v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V6c0-1.104-.897-2-2-2\"><\/path><path d=\"M14.001 3a2 2 0 0 0-4 0h-2v3h8V3z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Role<\/strong><\/strong><\/p>\n\n\n\n<p>You research the exact words customers use to find products (keyword research), optimize website content to match those terms, and fix technical issues that prevent Google from reading your website.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M5 19V3H3v17a1 1 0 0 0 1 1h17v-2z\"><\/path><path d=\"m11 12.414 2.293 2.292a1 1 0 0 0 1.414 0l6-6-1.414-1.414L14 12.586l-2.293-2.293a1 1 0 0 0-1.414 0l-4 4 1.414 1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Why it matters<\/strong><\/strong><\/p>\n\n\n\n<p>Organic search is often the primary source of web traffic. Ranking high builds credibility and trust without paying for every click.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Key Tools<\/strong><\/strong><\/p>\n\n\n\n<p>Use Ahrefs or SEMrush to find high-volume keywords and research competitors, and Google Search Console to monitor your site&#8217;s health and performance in search results.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Marketing Analytics<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Data analytics is the practice of measuring the performance of every other channel to prove ROI (Return on Investment).<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8.001 18c0-2.301 1.449-3.75 3.75-3.75s3.75 1.449 3.75 3.75z\"><\/path><circle cx=\"11.751\" cy=\"10.5\" r=\"2.5\"><\/circle><path d=\"M19.001 4h-1v2h1l.001 14H5.001V6h1V4h-1c-1.103 0-2 .896-2 2v14c0 1.103.897 2 2 2h14c1.103 0 2-.897 2-2V6c0-1.104-.897-2-2-2\"><\/path><path d=\"M14.001 3a2 2 0 0 0-4 0h-2v3h8V3z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Role<\/strong><\/strong><\/p>\n\n\n\n<p>Conducting post-published analyses on digital marketing campaigns to answer questions like: &#8220;Where did our traffic come from?&#8221; and &#8220;Which ad image generated the most sales?&#8221;.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M5 19V3H3v17a1 1 0 0 0 1 1h17v-2z\"><\/path><path d=\"m11 12.414 2.293 2.292a1 1 0 0 0 1.414 0l6-6-1.414-1.414L14 12.586l-2.293-2.293a1 1 0 0 0-1.414 0l-4 4 1.414 1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Why it matters<\/strong><\/strong><\/p>\n\n\n\n<p>Digital marketers spend their budget more effectively by using data to stop funding what isn&#8217;t working and double down on what is.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Key Tools<\/strong><\/strong><\/p>\n\n\n\n<p>Use Google Analytics (GA4) for deep website traffic insights and Looker Studio to visualize that data into easy-to-read reports for your team.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-a-digital-marketing-job\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>What is a Digital Marketing Job?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/why-a-digital-marketing-certificate-is-worth-it\" class=\"bstn-blocks-flyout__cta\">Is a digital marketing certificate worth it?<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p>While specific duties vary by company size and industry, a digital marketer job description should define the scope of work and how success is measured (KPIs). A professional digital marketing role balances execution with strategy. While some employers look for a digital marketing certification, many value hands-on experience and online courses just as highly.<\/p>\n\n\n\n<p>You could typically find the following core responsibilities in a standard digital marketer job description:<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Campaign Strategy &amp; Execution<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Outline and carry out multi-channel campaigns, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), email marketing automation, and content distribution.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Social Media Management<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Manage and shape the brand&#8217;s voice, including determining the optimal social media platforms for the target audience (e.g., LinkedIn for B2B vs. TikTok for B2C).<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Performance Analysis (KPIs)<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Analyze campaigns to determine the right metrics and Key Performance Indicators (such as Cost Per Lead or ROI) before measuring performance and creating reports.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Lead Generation<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Identify new opportunities and test new digital channels to generate high-quality leads and improve conversion rates on the website.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Cross-Functional Collaboration<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Collaborate across disciplines to maximize the efficacy of digital marketing campaigns, working with designers for creative assets, web development teams for landing pages, and communications teams for PR alignment.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>While this description covers the basics, the digital world is vast. Companies often tailor roles to their specific needs, looking for candidates with specialized experience in niche sectors (like B2B Tech or E-commerce fashion). Expect to see job descriptions that demand specialized skills (like pure Data Analytics) or combine multiple disciplines into one hybrid role. Flexibility and the ability to adapt your skills to the specific company needs are key.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"popular-digital-marketing-roles\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Popular Digital Marketing Rol<\/strong><\/strong><\/strong><\/strong><\/strong>es<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Digital marketing roles range from generalists that cover a bit of everything to highly specialized technical positions. While digital marketing position titles can vary depending on a company&#8217;s size and culture, the following roles represent the core structure you will find in most modern digital marketing teams:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\"><\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\"><\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Generalist &amp; Strategy Roles<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Digital Marketing Specialist<\/strong><\/p>\n\n\n\n<p>A generalist role responsible for overseeing and executing strategies across multiple digital marketing channels (social, email, content) to drive overall brand awareness. Because they often &#8220;do it all&#8221; (especially in smaller companies), this role typically requires proficiency in most digital marketing skills rather than deep specialization in just one.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Product Marketing Manager (PMM)<\/strong><\/strong><\/p>\n\n\n\n<p>Common in Tech &amp; SaaS. Unlike a generalist who promotes the brand, a PMM focuses on the product itself. They conduct market research, define the product&#8217;s unique positioning (&#8220;Why should people buy this?&#8221;), and lead the Go-To-Market (GTM) strategy for new product launches.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\"><\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\"><\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong>Content Marketing &amp; Creative Roles<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>Content Marketing Manager<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>The Editor-in-Chief of the brand. They own the editorial calendar and strategy, deciding what topics to cover in marketing blogs or video marketing campaigns to attract traffic.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong>Copywriter<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>While a Content Marketing Manager plans the strategy, the Copywriter writes the words. They specialize in persuasion, crafting punchy headlines, online advertising slogans, website landing pages, and email marketing scripts designed specifically to convert readers into buyers.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--default\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong>Social Media Manager<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Focused on community growth and brand voice. They schedule content and engage directly with followers across social media networks like TikTok, LinkedIn, and Instagram.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\"><\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\"><\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Performance &amp; Retention Roles<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong>SEO Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>A technical role focused purely on improving website rankings through keyword research, technical site audits, and link-building strategies.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong>Paid Media Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>The ads expert. Responsible for managing paid advertising budgets on Google (SEM), Meta (Facebook\/Instagram), and TikTok. Their goal is to buy traffic efficiently, ensuring every dollar spent generates a positive return (ROAS).<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--default\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Email &amp; SMS Marketing Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Also called a Retention or Lifecycle Marketer. This role focuses on maximizing the value of existing customers. They manage the direct communication digital channels, sending weekly newsletters and,  setting up SMS text messaging flows (like abandoned cart reminders) which often have significantly higher open rates than email campaigns.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\"><\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\"><\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Operations &amp; Relationships<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Campaign Manager<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>While other roles focus on specific digital channels, the Campaign Manager focuses on timelines and execution. They coordinate the Copywriters, Designers, and Paid Media teams to ensure a successful marketing campaign (like a &#8220;Black Friday Sale&#8221; or &#8220;New Product Launch&#8221;) goes live on time and on budget.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Marketing Automation Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>A Marketing Automations Specialist does not write the emails, they build the <em>infrastructure<\/em> that automatically sends them. They manage the CRM (like HubSpot or Salesforce), set up complex workflows, and ensure data flows correctly between sales and marketing teams.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--default\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Influencer Marketing &amp; PR Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>A relationship-heavy role. Instead of buying ads, they earn attention. They pitch stories to journalists (PR) and negotiate partnerships with social media creators (Influencer Marketing) to get the brand endorsed by trusted third parties.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--default\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Account Manager<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>A common role in agencies. The bridge between the client and the marketing team. If you work in an agency, you might not execute the marketing campaigns yourself, instead, you manage the client relationship, translate their business goals into instructions for the creative team, and ensure they stay happy and profitable.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p>It is important to note that these titles are not rigid. Digital marketing skills spans a wide spectrum from highly creative (like Social Media Marketing and Copywriting) to deeply technical (like SEO, Automation, and Analytics).<\/p>\n\n\n\n<p>Additionally, company size matters. In smaller startups, a single Digital Marketing Manager might be expected to handle all the responsibilities listed above. Conversely, at large enterprise companies, these roles are often broken down further (e.g., a dedicated &#8220;TikTok Creator&#8221; rather than a general Social Media Manager). When applying, always look at the specific duties rather than just the title.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"ai-in-digital-marketing-the-new-standard\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>AI in Digital Marketing: The New Standard<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Automation in the Digital Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>Digital marketing is, by definition, a technology-driven field. Unlike traditional marketing, it depends entirely on the internet, devices, and software to function. In fact, digital marketing overtook traditional marketing precisely because it proved to be more efficient, measurable, and scalable through digital media, adapting to new trends and emerging platforms.<\/p>\n\n\n\n<p>For years, the &#8220;edge&#8221; that defined a great marketer was automation. Automation allowed many digital marketers to set up complex workflows to be more efficient and cost-effective. It was based on rules:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cIf a user clicks this link, wait 2 days and send this email.\u201d<\/em><\/li>\n\n\n\n<li><em>\u201cIf a user buys Product A, show them a paid ad for Product B.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<p>Automation made it possible to customize the user experience for thousands of people at once, but it still relied on a human marketer to define the logic.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>The Next Step: Artificial Intelligence<\/strong><\/h3><\/div>\n\n\n\n<p>With automation being the standard across roles, the digital marketer&#8217;s next step is integrating Artificial Intelligence (AI) into their workflow. Digital marketers are inherently tech-savvy, so adopting AI is an evolutionary step the role, not a replacement for it. Digital Marketers should use AI to boost learning and efficiency for their overall workflow.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong>How Digital Marketers Use AI Tools<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>There are endless opportunities to use AI on the job and enhance your digital marketing strategy:<\/p>\n\n\n\n<p><strong>Copywriting &amp; Content Creation<\/strong><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24.001H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8 9.999h8v2H8z\"><\/path><path d=\"M18 1.999H6a4 4 0 1 0 4 4c0-.732-.211-1.409-.555-2h5.109a3.97 3.97 0 0 0-.554 2 4 4 0 1 0 4-4m-12 6a2 2 0 1 1 0-4 2 2 0 0 1 0 4m12 0a2 2 0 1 1 0-4 2 2 0 0 1 0 4m-10 14h2v-7h1v7h2v-7h1v7h2v-9H8z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>The Old Way<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Writing every single blog post from scratch, staring at a blinking cursor.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M16.57 22.001a1 1 0 0 0 .419-1.908c-1.519-.7-3.207-1.092-4.989-1.092s-3.471.392-4.989 1.092a1 1 0 0 0 .419 1.908zm-2.57-4H4a2 2 0 0 1-2-2v-12a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v6h-2v-6H4v12h10z\"><\/path><path fill=\"currentColor\" d=\"m19.465 17.779-4.243-1.415 1.414-1.414-3.535-3.535 1.414-1.414 2.828 2.828 2.829-1.414L23 14.243z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>The AI Way<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>You provide the outline based on your keyword research, and the AI generates a comprehensive first draft of the content for you to refine and optimize.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Tools<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>ChatGPT, Jasper, Copy.ai<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>Data Analysis &amp; Reporting<\/strong><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24.001H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8 9.999h8v2H8z\"><\/path><path d=\"M18 1.999H6a4 4 0 1 0 4 4c0-.732-.211-1.409-.555-2h5.109a3.97 3.97 0 0 0-.554 2 4 4 0 1 0 4-4m-12 6a2 2 0 1 1 0-4 2 2 0 0 1 0 4m12 0a2 2 0 1 1 0-4 2 2 0 0 1 0 4m-10 14h2v-7h1v7h2v-7h1v7h2v-9H8z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>The Old Way<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Spending hours in Excel trying to find patterns in sales data.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M16.57 22.001a1 1 0 0 0 .419-1.908c-1.519-.7-3.207-1.092-4.989-1.092s-3.471.392-4.989 1.092a1 1 0 0 0 .419 1.908zm-2.57-4H4a2 2 0 0 1-2-2v-12a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v6h-2v-6H4v12h10z\"><\/path><path fill=\"currentColor\" d=\"m19.465 17.779-4.243-1.415 1.414-1.414-3.535-3.535 1.414-1.414 2.828 2.828 2.829-1.414L23 14.243z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>The AI Way<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Uploading a dataset and asking an AI tool to discover important customer behaviors such as &#8220;Which demographic had the highest ROI last month?&#8221; to get an instant valuable insight.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Tools<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Looker Studio, Tableau AI, Polymer.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><strong>Campaign Optimization<\/strong><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24.001H0z\"><\/path><g fill=\"currentColor\"><path d=\"M8 9.999h8v2H8z\"><\/path><path d=\"M18 1.999H6a4 4 0 1 0 4 4c0-.732-.211-1.409-.555-2h5.109a3.97 3.97 0 0 0-.554 2 4 4 0 1 0 4-4m-12 6a2 2 0 1 1 0-4 2 2 0 0 1 0 4m12 0a2 2 0 1 1 0-4 2 2 0 0 1 0 4m-10 14h2v-7h1v7h2v-7h1v7h2v-9H8z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>The Old Way<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Manually adjusting paid ad bids every morning based on yesterday&#8217;s performance.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M16.57 22.001a1 1 0 0 0 .419-1.908c-1.519-.7-3.207-1.092-4.989-1.092s-3.471.392-4.989 1.092a1 1 0 0 0 .419 1.908zm-2.57-4H4a2 2 0 0 1-2-2v-12a2 2 0 0 1 2-2h16a2 2 0 0 1 2 2v6h-2v-6H4v12h10z\"><\/path><path fill=\"currentColor\" d=\"m19.465 17.779-4.243-1.415 1.414-1.414-3.535-3.535 1.414-1.414 2.828 2.828 2.829-1.414L23 14.243z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>The AI Way<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Letting algorithms analyze thousands of signals (time of day, location, browsing history) to adjust bids in real-time for maximum conversion.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Tools<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Google Ads Smart Bidding, Albert.ai.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>FAQ<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-expandable-block-container bstn-blocks-expandable-block-container\"><div class=\"bstn-blocks-expandable-block-container__container\" data-expandable-blocks-container=\"true\">\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong>What is digital marketing content?<\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Digital marketing content refers to any information assets created to be distributed through online channels to attract and engage an audience. This includes a wide range of formats such as blog posts, videos, infographics, podcasts, social media posts, and whitepapers. Good content is designed not just to sell, but to educate, entertain, or solve a problem for the user, thereby building trust and authority. It serves as the fuel for other marketing channels; SEO needs content to rank, and social media needs content to share. Ultimately, high-quality content is the foundation of any successful inbound marketing strategy.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong><strong><strong><strong>What is a digital marketing campaign?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>A digital marketing campaign is an organized, strategic effort to promote a specific company goal utilizing one or more digital channels. Unlike general ongoing marketing, a campaign has a clear start and end date, a specific budget, and defined objectives, such as launching a new product or driving holiday sales. It typically involves a cohesive theme and message that is distributed across email, social media, PPC, and the website simultaneously. Success is measured against pre-set KPIs to determine the return on investment.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong><strong>What is a digital marketing strategy?<\/strong><\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>A digital marketing strategy is a comprehensive master plan that outlines how a business will achieve its marketing goals via online channels. It involves identifying target buyer personas, selecting the most effective channels, defining the budget, and setting key performance indicators (KPIs). A strategy is different from a tactic, the strategy is the \u2018why&#8217; and the long-term vision, while tactics are the specific \u2018how\u2019 (like publishing an article). A strong strategy ensures that all digital efforts are aligned and working together, rather than existing as isolated activities. It is the roadmap that guides resource allocation and campaign execution.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/how-to-become-a-digital-marketer\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">How to Become a Digital Marketer<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-skills-do-you-need-to-be-a-digital-marketer\"><span class=\"bstn-blocks-content-nav-footer__link-text\">Digital Marketing Skills<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Marketing Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<br><a href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><\/a><\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">AI Digital Marketer Certification (DMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Digital Marketer Certification (DMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\">Artificial Intelligence Certification (AIC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Artificial Intelligence Certification (AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127337","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127337\/revisions"}],"predecessor-version":[{"id":137916,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127337\/revisions\/137916"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}