{"id":127343,"date":"2021-12-03T13:30:59","date_gmt":"2021-12-03T18:30:59","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127343"},"modified":"2026-03-10T09:39:10","modified_gmt":"2026-03-10T13:39:10","slug":"how-to-become-a-digital-marketer","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/how-to-become-a-digital-marketer","title":{"rendered":"How to Become a Digital Marketer"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 6.792-7.951\"><\/path><\/svg><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 16 13\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M14.356 3.236c.006.143.006.28.006.423.007 4.334-3.295 9.338-9.332 9.338A9.33 9.33 0 0 1 0 11.522a6.6 6.6 0 0 0 4.855-1.364 3.29 3.29 0 0 1-3.068-2.282 3.2 3.2 0 0 0 1.482-.058 3.27 3.27 0 0 1-2.632-3.21v-.04c.455.254.968.397 1.488.41A3.29 3.29 0 0 1 1.111.598a9.33 9.33 0 0 0 6.766 3.431A3.29 3.29 0 0 1 8.825.89a3.294 3.294 0 0 1 4.647.143 6.5 6.5 0 0 0 2.086-.8 3.3 3.3 0 0 1-1.443 1.814A6.8 6.8 0 0 0 16 1.534a6.7 6.7 0 0 1-1.644 1.702\"><\/path><\/svg><\/a><a href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">How to Become a Digital Marketer<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. The guide provides an in-depth overview of the marketing skills you should learn, the best available digital marketing training options, career paths in digital marketing, how to become a digital marketer, and more.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Digital Marketer<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Digital Marketer.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"digital-marketing\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-04-21T14:31:56+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Digital Marketing Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Digital Marketing Certification page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>What is Digital Marketing?<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Digital marketing is the act of promoting products and services through various digital marketing channels, such as social media, search engines, emails, and mobile apps. Unlike traditional marketing methods, which rely on static marketing channels like print, billboards, or TV, digital marketing is more data-driven, allowing brands to track engagement on social media, monitor ROI (Return on Investment) in real-time, and target specific audiences with precision.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><a href=\"#what-is-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What is Digital Marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#why-is-digital-marketing-important?\" data-type=\"page\" data-id=\"136391\">Why is Digital Marketing Important?<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-digital-marketing-and-how-does-it-work\" data-type=\"internal\" data-id=\"#the-seven-key-ux-design-principles\">What is Digital Marketing and How Does it Work?<\/a><\/li>\n\n\n\n<li><a href=\"#what-are-the-7-types-of-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-the-role-of-a-ux-designer\">What are the 7 Types of Digital Marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-digital-marketing-analytics\" data-type=\"internal\" data-id=\"#ux-design-basics\">What is Digital Marketing Analytics?<\/a><\/li>\n\n\n\n<li><a href=\"#ai-in-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-the-meaning-of-ux-design\">AI in Digital Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-get-into-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-the-meaning-of-ux-design\">How to Get Into Digital Marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#how-long-does-it-take-to-learn-a-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-the-meaning-of-ux-design\">How Long Does It Take to Learn Digital Marketing?<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Digital marketing is a distinct discipline because it requires a unique set of skills to navigate the technology that shapes our society. While traditional marketing casts a wide net, often reaching people who have no interest in the product, digital tools allow for hyper-targeted communication.<\/p>\n\n\n\n<p>For example, social media algorithms pay careful attention to the content social media users consume to understand their personality and interests. This allows advertisers to show ads based on specific search history, profile, or behavior. While this level of personalization is impossible with traditional channels, it is the standard in the digital world, where analytics ensure the right message reaches the right person at the right time.<\/p>\n\n\n\n<p>At its core, digital marketing connects businesses with potential customers where they spend a lot of their time: browsing online channels.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"why-is-digital-marketing-important?\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>Why is Digital Marketing Important?<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>While traditional marketing channels like print and broadcast still hold value, incorporating a digital or online marketing strategy is no longer optional, it is essential for relevance. Innovation is central to business growth, and brands that effectively integrate these marketing channels are better positioned to capture market share, while those that ignore the online landscape risk becoming invisible to modern consumers.<\/p>\n\n\n\n<p>Without a digital presence, you aren&#8217;t just missing out on a trend, you are missing out on a massive segment of your potential market that expects to find you online.<\/p>\n\n\n\n<p>There are many benefits of digital marketing that complement and enhance a business&#8217;s overall marketing strategy:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Deep Customer Insights<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Digital tools can reveal hidden behaviors and preferences, allowing you to learn things about your customers you did not know before. These insights can drive strategic product development and messaging.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Measurability<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>You can track the success of your marketing efforts and every dollar spent using analytics.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Precision Targeting<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>You can reach specific demographics of interested users, and trigger behaviors of potential customers rather than taking a guessing approach.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Interactivity<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Foster a conversation on social media between the brand and the consumer, building trust and loyalty.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Global Reach<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Small businesses can reach international target audiences without the cost of sending printed assets internationally.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Cost Efficiency<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Digital campaigns often require lower upfront investment compared to TV or print, leveling the playing field for smaller competitors.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Speed to Market<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Digital campaigns can be launched, paused, or pivoted in minutes, unlike print or broadcast media which have long lead times.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-digital-marketing-and-how-does-it-work\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong>What is Digital Marketing and How Does it Work?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>To acquire customers systematically, Digital Marketers use a framework known as the marketing funnel. This funnel relies heavily on inbound marketing methodologies to be effective.<\/p>\n\n\n\n<p>Inbound marketing is a strategic shift away from interruptive tactics. Rather than pushing unwanted ads onto an audience, referred to as outbound marketing, inbound marketing focuses on creating content that addresses the specific needs and pain points of your target audience. It is about providing the right answer at the exact moment a potential customer asks the question.<\/p>\n\n\n\n<p>By solving problems rather than just selling products, you build trust early in the relationship. This approach guides the customer naturally through the funnel, taking them from total unawareness to brand advocacy. An effective digital marketing strategy moves users through these four stages:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1st<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1st<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong>Awareness<\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">At this stage, the potential customer does not know the brand yet. The goal is to cast a wide net and capture the attention of your target audience and other potential customers.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Goals:<\/strong> Visibility and traffic to your platforms and content.<\/li>\n\n\n\n<li><strong>Tactics:<\/strong> Social media posts, display ads, influencer marketing, and educational content marketing (SEO) designed to answer broad questions.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2nd<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2nd<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong>Consideration &amp; Interest<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">The potential customer is now aware of you and is comparing you against competitors. They are looking for social proof and product details.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Goals:<\/strong> Engagement and education on your brand.<\/li>\n\n\n\n<li><strong>Tactics:<\/strong> E-books, newsletters, targeted email campaigns, webinars, and reviews\/testimonials.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3rd<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3rd<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong><strong>Conversion &amp; Decision<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">The customer is ready to buy. The marketing focus shifts to removing friction and closing the sale.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Goal:<\/strong> Generate sales.<\/li>\n\n\n\n<li><strong>Tactics:<\/strong> Retargeting ads, discount codes, clear call to action (CTA) buttons, free trials, and optimized landing pages.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4th<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4th<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong><strong><strong>Loyalty &amp; Advocacy<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">The relationship doesn&#8217;t end at the sale. Your marketing efforts now focus on turning a one-time buyer into a repeat customer who refers others.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Goals:<\/strong> Retention and word-of-mouth.<\/li>\n\n\n\n<li><strong>Tactics:<\/strong> Post-purchase email flows, loyalty programs, referral bonuses, and community management.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-are-the-7-types-of-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong>What are the 7 Types of Digital Marketing<\/strong>?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Digital marketing encompasses a wide range of strategies and specializations that work together. While a &#8220;T-Shaped Marketer&#8221; may have broad knowledge of all of them, most professionals specialize in one or two areas. Beyond the core types of digital marketing, modern Digital Marketers often leverage specialized strategies across various online platforms to reach niche audiences or amplify their impact.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Search Engine Optimization (SEO)<\/strong><\/h3><\/div>\n\n\n\n<p>SEO is the art and science of optimizing your online content so that search engines (like Google or Bing) show it as a top result for searches of certain keywords. Search engine optimization is focused on driving organic (free) traffic.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>Organic search is often the primary source of digital web traffic. Ranking high builds credibility and trust without paying for every click.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Use Ahrefs, Moz, and SEMrush to conduct technical site audits and research high-value keywords, while relying on Google Search Console to monitor exactly how your site is performing in search results.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>Mobile Marketing<\/strong><\/h4><\/div>\n\n\n\n<p>In a mobile-first world, almost all digital marketing focuses on mobile marketing. However, this type of digital marketing refers specifically to tactics designed only for mobile devices.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M11.042 22c-4.962 0-9-4.037-9-9s4.038-9 9-9v2c-3.86 0-7 3.14-7 7s3.14 7 7 7 7-3.14 7-7h2c0 4.963-4.038 9-9 9\"><\/path><path fill=\"currentColor\" d=\"m12.134 16.86-4.976-4.976 1.767-1.768 3.024 3.024 8.125-9.932 1.935 1.584z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Tactics<\/strong><\/p>\n\n\n\n<p>SMS marketing, In-App advertising, and App Store Optimization (ASO), which is essentially SEO for mobile apps.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>Mobile devices are personal and always on. The average mobile user checks their device multiple times a day. SMS open rates are typically far higher than email, making it a powerful digital marketing channel for time-sensitive offers.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Leverage Klaviyo and Attentive to master mobile retention through text messaging, and utilize data.ai and Sensor Tower to refine your App Store Optimization (ASO) strategy.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">The majority of US online adults use SMS or MMS daily, and open rates for SMS are as high as 90%<\/blockquote><div class=\"bstn-blocks-blockquote__attr\"><a href=\"https:\/\/www.forrester.com\/report\/qa-the-marketers-guide-to-sms\/RES163316?objectid=RES163316\">Forrester<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Search Engine Marketing (SEM) &amp; Pay-Per-Click (PPC)<\/strong><\/h3><\/div>\n\n\n\n<p>While SEO focuses on earning traffic, search marketing via SEM focuses on buying traffic. This involves bidding on keywords so that your paid ads appear at the very top of search engine results. The most common model is Pay-Per-Click (PPC), where you only pay when a user actually clicks your ad.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>SEM &amp; PPC generate immediate visibility and results, making it ideal for time-sensitive marketing campaigns. This form of paid advertising is often the fastest way to drive traffic.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Execute your paid search strategy using Google Ads and Microsoft Advertising to bid on keywords and manage campaign budgets across their respective search networks.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Content Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This is the fuel for your other digital marketing channels and the core of any inbound marketing strategy, without effective content marketing, you have nothing to share on your social media channels or rank for in search engines.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M11.042 22c-4.962 0-9-4.037-9-9s4.038-9 9-9v2c-3.86 0-7 3.14-7 7s3.14 7 7 7 7-3.14 7-7h2c0 4.963-4.038 9-9 9\"><\/path><path fill=\"currentColor\" d=\"m12.134 16.86-4.976-4.976 1.767-1.768 3.024 3.024 8.125-9.932 1.935 1.584z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Tactics<\/strong><\/p>\n\n\n\n<p>Blog posts, video marketing assets, podcasts &amp; infographics.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>It builds brand authority and nurtures customers through the funnel (from awareness to decision).<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Manage your website content via a CMS like WordPress or Webflow, and identify topics to write about based on trends or SEO goals.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Social Media Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>Social media marketing involves content creation for social media platforms to promote your products or services and build a community. Effective strategies here often overlap heavily with your content marketing calendar. It is split into organic social (posting freely to your followers) and paid social (social media advertising to specific target audiences).<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>It humanizes your brand. Platforms like Instagram, TikTok, and LinkedIn are where brands can develop a voice and engage directly with users through text and video marketing.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Streamline your workflow by scheduling posts across multiple platforms with Buffer or Hootsuite, and create visually engaging assets without a design degree using Canva.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>Influencer Marketing<\/strong><\/h4><\/div>\n\n\n\n<p>While this often sits under the umbrella of social media marketing, influencer marketing has grown into its own distinct budget line item. It involves partnering with individuals who have a dedicated following on popular social media platforms and can influence the purchasing decisions of their target audience.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M11.042 22c-4.962 0-9-4.037-9-9s4.038-9 9-9v2c-3.86 0-7 3.14-7 7s3.14 7 7 7 7-3.14 7-7h2c0 4.963-4.038 9-9 9\"><\/path><path fill=\"currentColor\" d=\"m12.134 16.86-4.976-4.976 1.767-1.768 3.024 3.024 8.125-9.932 1.935 1.584z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>Consumers trust people on social media more than brands. A recommendation from a trusted creator (whether a celebrity or a micro-influencer) often bypasses the skepticism people have toward traditional paid advertising.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Platforms like Grin, Upfluence, and Aspire allow marketers to discover relevant influencers, manage contracts, and track the ROI of sponsored posts within a single dashboard.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Email Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>Despite being one of the oldest digital marketing channels, email marketing remains one of the most effective. It is the process of sending commercial messages to a group of potential customers who have opted in to hear from you.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>It typically offers a significant ROI because you own the email list and aren&#8217;t at the mercy of platform algorithms. It is also crucial for customer retention.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Design and automate email campaigns using MailChimp, or manage complex customer relationships and communications at scale with HubSpot and Salesforce.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Marketing Analytics<\/strong><\/h3><\/div>\n\n\n\n<p>Analytics is the backbone of digital marketing. It involves measuring, managing, and analyzing performance data to power digital marketing campaigns.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>Unlike traditional marketing, digital marketing allows for real-time adjustments. Proper analytics help you navigate common digital marketing challenges, if a particular effort isn&#8217;t working, the data will tell you quickly, allowing you to optimize your digital marketing efforts and save budget.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Track website traffic and user behavior with Google Analytics (GA4), and visualize complex data sets to make them digestible for stakeholders using Looker Studio or Tableau.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Affiliate Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>Affiliate marketing is a performance-based strategy where a business rewards a third-party partner (the affiliate) for generating traffic or sales. It works by giving a partner a unique link that they promote themselves to potential customers and rewarding the partner with commission made from their unique link sales.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 4.001h-1v13h-6a1 1 0 0 0-.707.293l-.293.293V7.415l1-1V4.001a1 1 0 0 0-.707.293L12 5.587l-1.293-1.293A1 1 0 0 0 10 4.001H3a1 1 0 0 0-1 1v13a1 1 0 0 0 1 1h6.586l1.707 1.707a.997.997 0 0 0 1.414 0l1.707-1.707H21a1 1 0 0 0 1-1v-13a1 1 0 0 0-1-1M11 17.587l-.293-.293a1 1 0 0 0-.707-.293H4v-11h5.586L11 7.415z\"><\/path><path fill=\"currentColor\" d=\"m19 12.001-2-2-2 2v-10h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Why it matters<\/strong><\/p>\n\n\n\n<p>It is low risk and a effective form of online marketing. Unlike paying for ads upfront, you pay the affiliate after a sale is made and only if it came from their efforts. It turns customers and content creators on any digital platform into your external sales team.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Key Tools<\/strong><\/p>\n\n\n\n<p>Networks like ShareASale, CJ Affiliate, and Impact allow you to recruit partners, track unique referral links, and automate commission payouts accurately.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-digital-marketing-analytics\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong>What is Digital Marketing Analytics?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p class=\"is-style-kg-paragraph-article-body\">One of the most significant benefits of digital marketing over traditional media is measurability. A billboard cannot tell you exactly who looked at it, but digital channels provide precise data on every interaction. To succeed in this field, you must be comfortable tracking Key Performance Indicators (KPIs) to confirm you are meeting your marketing goals. Here are the most critical metrics you will use daily:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"8\" cy=\"22\" r=\"2\"><\/circle><circle cx=\"16\" cy=\"22\" r=\"2\"><\/circle><path d=\"M20 3.999c-.466 0-.87.322-.975.776L18.05 9H16v2h1.589l-1.384 6H7.781l-.25-1H5.469l.561 2.243A1 1 0 0 0 7 19h10a1 1 0 0 0 .975-.775l2.821-12.227H24v-2z\"><\/path><path d=\"M14 7c0-3.86-3.14-7-7-7S0 3.14 0 7s3.14 7 7 7 7-3.14 7-7M2 7c0-2.757 2.243-5 5-5s5 2.243 5 5-2.243 5-5 5-5-2.243-5-5\"><\/path><path d=\"M10 6H8V3H6v5h4z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Customer Lifetime Value (CLV)<\/strong><\/p>\n\n\n\n<p>The total revenue a business can expect from a single customer account over time. Digital marketers use this to determine how much they can afford to spend on acquiring new users.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M22 3H2C.897 3 0 3.896 0 5v13c0 1.103.897 2 2 2h9v2H7v2h10v-2h-4v-2h9c1.103 0 2-.897 2-2V5c0-1.104-.897-2-2-2m0 2-.002 10H2V5zM2 18v-1h19.997v1z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Traffic<\/strong><\/p>\n\n\n\n<p>The total number of visits to your website or web pages.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"m20.414 19.001-2.707-2.707 1.939-1.939c.194-.194.135-.408-.131-.475l-7.03-1.758c-.267-.066-.431.098-.364.365l1.758 7.029c.066.267.28.326.475.131l1.939-1.94L19 20.416z\"><\/path><path d=\"M10 6.001c2.205 0 4 1.794 4 4h2c0-3.309-2.691-6-6-6s-6 2.691-6 6 2.691 6 6 6v-2c-2.205 0-4-1.794-4-4s1.795-4 4-4\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Click-Through Rate (CTR)<\/strong><\/p>\n\n\n\n<p>The percentage of people who saw your ad or email marketing message and actually clicked on it. This measures how compelling your creative or copy is.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M16.996 6.917A1 1 0 0 0 16 6h-2V5c0-2.757-2.243-5-5-5S4 2.243 4 5v1H2a1 1 0 0 0-.996.917l-1 12A.997.997 0 0 0 1 20h13v-2H2.087L2.92 8H4v3h2V8h6v3h2V8h1.08l.5 6h2.007zM6 6V5c0-1.654 1.346-3 3-3s3 1.346 3 3v1zm18 13h-3v-3h-2v3h-3v2h3v3h2v-3h3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Conversion Rate<\/strong><\/p>\n\n\n\n<p>The percentage of visitors who completed a desired action (e.g., buying a product or filling out a form) from your content.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M9 3c0-1.654-1.346-3-3-3S3 1.346 3 3s1.346 3 3 3 3-1.346 3-3M6 4c-.551 0-1-.449-1-1s.449-1 1-1 1 .449 1 1-.449 1-1 1M3 16a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-2h1a1 1 0 0 0 1-1v-2c0-2.757-2.243-5-5-5s-5 2.243-5 5v2a1 1 0 0 0 1 1h1zm0-5c0-1.654 1.346-3 3-3s3 1.346 3 3v1H8a1 1 0 0 0-1 1v2H5v-2a1 1 0 0 0-1-1H3zm0 9h8l-1.8 2.4A1.001 1.001 0 0 0 10 24h6a1.001 1.001 0 0 0 .8-1.6L15 20h8v-2H3zm9 2 1-1.333L14 22zm7.5-15H23V5h-2V4h-2v1.051c-1.14.232-2 1.242-2 2.449 0 1.378 1.121 2.5 2.5 2.5h1a.5.5 0 0 1 0 1H17v2h2v1h2v-1.051c1.14-.232 2-1.243 2-2.449C23 9.122 21.879 8 20.5 8h-1a.5.5 0 0 1 0-1\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Cost Per Acquisition (CPA)<\/strong><\/strong><\/p>\n\n\n\n<p>How much money you had to spend on advertising to get one paying customer.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M22 21.999v-13a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v13h-1v-9a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v9H8v-5a1 1 0 0 0-1-1H3a1 1 0 0 0-1 1v5H0v2h24v-2zm-18 0v-4h2v4zm7 0v-8h2v8zm7 0v-12h2v12zM3.707 14.706 15 3.414V6h2V0h-6v2h2.586L2.293 13.292z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Return on Investment (ROI)<\/strong><\/p>\n\n\n\n<p>The ultimate measure of success. It calculates the profit generated relative to the cost of the digital marketing campaign or efforts.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"ai-in-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong>AI in Digital Marketing<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p class=\"is-style-kg-paragraph-article-body\">Artificial Intelligence (AI) is no longer a sci-fi concept, it is the new standard in digital marketing. Understanding how to leverage these tools is now a mandatory skill for modern digital marketers.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>What is AI in Digital Marketing?<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\">AI in digital marketing refers to the use of machine learning algorithms and data analysis to simulate human intelligence. It allows computers to perform tasks that typically require human intervention, such as predicting consumer behavior, generating content, and personalizing customer experiences in real-time.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>What is Automation in Digital Marketing?<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\">Automation is the engine that powers consistent action. Effective marketing automation involves using software to handle repetitive tasks and workflows without the need for constant human input.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Example:<\/strong> Instead of manually emailing every new subscriber, an automation workflow instantly triggers a personalized &#8220;Welcome Series&#8221; of 3 emails sent over 3 days.<\/li>\n\n\n\n<li><strong>The Benefit:<\/strong> It allows marketers to scale their efforts, nurturing thousands of leads simultaneously while focusing their human energy on high-level strategy and creativity.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"5184\" height=\"3888\" src=\"https:\/\/brainstation.io\/app\/uploads\/2026\/01\/walls-io-AkgR7SX7COw-unsplash.jpg\" alt=\"The Future of the Digital Marketing: AI &amp; Marketing Automation\" class=\"wp-image-136342\" srcset=\"https:\/\/brainstation.io\/app\/uploads\/2026\/01\/walls-io-AkgR7SX7COw-unsplash.jpg 5184w, https:\/\/brainstation.io\/app\/uploads\/2026\/01\/walls-io-AkgR7SX7COw-unsplash-642x482.jpg 642w\" sizes=\"(max-width: 5184px) 100vw, 5184px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>How AI is Changing Digital Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>AI is shifting the industry from &#8220;reactive&#8221; to &#8220;predictive&#8221;.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Hyper-Personalization:<\/strong> AI analyzes past behavior to recommend products a user is likely to buy next (think of Netflix or Amazon recommendations).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Predictive Analytics:<\/strong> AI tools can forecast trends and sales performance, helping marketers allocate budgets more efficiently.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Content Velocity:<\/strong> Tools like ChatGPT and MidJourney allow marketers to brainstorm, draft, and visualize digital marketing campaigns 10x faster than before, streamlining the content creation process.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>How to Use AI in Digital Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>To future-proof your career, you shouldn&#8217;t fear AI, you should become an expert at directing it.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Master Prompt Engineering:<\/strong> Learn how to write specific, detailed instructions for AI tools to get high-quality outputs (e.g., for writing blog outlines or ad copy) and create your own library of best prompts to refer back to.<\/li>\n\n\n\n<li><strong>Use AI for Research:<\/strong> Use AI to summarize long reports, analyze competitor reviews, or identify target audience pain points in seconds.<\/li>\n\n\n\n<li><strong>Automate Customer Service:<\/strong> Implement AI chatbots to handle common customer queries 24\/7, improving user experience and capturing leads while you sleep.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21 22H3a1.003 1.003 0 0 1-.895-1.448l9-18c.339-.677 1.45-.677 1.789 0l9 18A1.003 1.003 0 0 1 21 22M4.618 20h14.764L12 5.237z\"><\/path><path fill=\"currentColor\" d=\"M11 10h2v6h-2z\"><\/path><circle cx=\"12\" cy=\"18\" r=\"1.25\" fill=\"currentColor\"><\/circle><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>DISCLAIMER<\/strong><\/strong><\/p>\n\n\n\n<p>Do not use AI to do the work for you, use AI to augment your work. Always challenge its outcome and use it to teach you, but never trust it blindly. You have more context, strategic nuance, and emotional intelligence than the algorithm. Use AI wisely as an assistant, but ensure the final digital marketing strategy and voice remain distinctly human.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-get-into-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>How to Get Into Digital Marketing<\/strong><\/strong><\/strong><\/strong><\/strong>?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong>How to Become a Digital Marketing Expert<\/strong><\/strong>?<\/h3><\/div>\n\n\n\n<p>To pivot into this career, there is no specific education background required. You may find that you already have some transferable skills that make you a great candidate for the field. Here is your 5-step roadmap to getting hired:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong>Education<\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">While self-teaching is possible, structured learnings, such as a certification program, is the fastest way to bridge the skills gap without getting lost in outdated YouTube tutorials. Beyond just speed, a certification provides credentials recognized by employers, validating that you have been vetted by professionals. The hands-on approach ensures you are actively building a portfolio, while gaining critical industry insights from instructors who are active in the field.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Portfolio<\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/how-to-build-a-digital-marketing-portfolio\" class=\"bstn-blocks-flyout__cta\">How to Make a Marketing Portfolio?<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Gather your coursework, mock projects, or passion projects into a professional, glossy package (website or PDF).<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Tools<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Ensure you have hands-on experience with one tool in every major category.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Resume<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/digital-marketing-resume-examples\" class=\"bstn-blocks-flyout__cta\">Marketing Resume<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Rewrite your resume for powerful application, using the exact keywords found in the job description.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">5<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">5<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Network<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Innovative jobs are often filled through referrals before they are even posted.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Network to Make Connections in Digital Marketing<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Unsurprisingly, developing a wide network as a digital marketer begins online. However, networking is not just about adding strangers on LinkedIn, it is about demonstrating thought leadership.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>Build Your Platform Online for Digital Marketing Exposure<\/strong><\/h4><\/div>\n\n\n\n<p>Building a strong social media presence is beneficial in any field, but in digital marketing, it is highly recommended to differentiate yourself.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M2 4c.178 0 .348-.031.512-.074l3.281 3.281 1.414-1.414-3.281-3.281A2 2 0 0 0 4 2a2 2 0 1 0-2 2m0 10c.738 0 1.377-.405 1.723-1H6v-2H3.723A1.994 1.994 0 0 0 0 12a2 2 0 0 0 2 2m3.793 2.793-3.281 3.282A2 2 0 0 0 2 20a2 2 0 1 0 2 2c0-.177-.031-.348-.074-.512l3.281-3.282zM22 10c-.738 0-1.376.405-1.723 1H18v2h2.277c.346.595.984 1 1.723 1a2 2 0 0 0 0-4m-3.793-2.793 3.281-3.281c.164.043.334.074.512.074a2 2 0 1 0-2-2c0 .178.031.348.074.512l-3.281 3.281zM22 20c-.178 0-.348.031-.512.075l-3.281-3.282-1.414 1.414 3.281 3.282A2 2 0 0 0 20 22a2 2 0 1 0 2-2M15 5c0-1.654-1.346-3-3-3S9 3.346 9 5s1.346 3 3 3 3-1.346 3-3m-3 1a1.001 1.001 0 0 1 0-2 1.001 1.001 0 0 1 0 2m5 7c0-2.757-2.243-5-5-5s-5 2.243-5 5v3a1 1 0 0 0 1 1h1v4a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-4h1a1 1 0 0 0 1-1zm-2 2h-1a1 1 0 0 0-1 1v4h-2v-4a1 1 0 0 0-1-1H9v-2c0-1.654 1.346-3 3-3s3 1.346 3 3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>LinkedIn<\/strong><\/strong><\/p>\n\n\n\n<p>Engage with industry leaders, comment on trends, and share your own insights. Optimizing your LinkedIn profile with keywords (like SEO, Content Strategy) is just as important as optimizing your resume.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .002h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M20 22.001H3a1 1 0 0 1-1-1v-18a1 1 0 0 1 1-1h17a1 1 0 0 1 1 1v18a1 1 0 0 1-1 1m-16-2h15v-16H4z\"><\/path><path fill=\"currentColor\" d=\"M6 6.001h11v3H6zm0 4h5v2H6zm0 3h5v2H6zm0 3h5v2H6zm6-6h5v2h-5zm0 3h5v2h-5zm0 3h5v2h-5z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Launch a Newsletter<\/strong><\/strong><\/p>\n\n\n\n<p>Consider starting a small industry-related newsletter. This showcases your original high quality content, proves you are keeping up with trends, and grows a personal audience.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M10.002 17.006c0-2.305-1.576-4.231-3.702-4.808a2.99 2.99 0 0 0 1.702-2.692c0-1.654-1.346-3-3-3s-3 1.346-3 3c0 1.188.699 2.207 1.702 2.692-2.126.576-3.702 2.503-3.702 4.808v2a1 1 0 0 0 1 1h1v3a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-3h1a1 1 0 0 0 1-1zm-5-8.5c.551 0 1 .449 1 1s-.449 1-1 1-1-.449-1-1 .45-1 1-1m3 9.5h-1a1 1 0 0 0-1 1v3h-2v-3a1 1 0 0 0-1-1h-1v-1c0-1.654 1.346-3 3-3s3 1.346 3 3zm7.754.423a2.99 2.99 0 0 0 1.246-2.423c0-1.654-1.346-3-3-3s-3 1.346-3 3a2.99 2.99 0 0 0 1.246 2.423c-1.324.652-2.246 2.004-2.246 3.577v1a1 1 0 0 0 1 1h6a1 1 0 0 0 1-1v-1c0-1.573-.921-2.925-2.246-3.577m-1.754-3.423c.551 0 1 .449 1 1s-.449 1-1 1-1-.449-1-1 .45-1 1-1m-2 7a2 2 0 0 1 4 0zm9-16h-3v-3h-2v3h-3v2h3v3h2v-3h3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Join Communities<\/strong><\/strong><\/p>\n\n\n\n<p>Participate in online groups, Reddit threads, and Discord servers dedicated to growth, SEO or any of your main marketing interests.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>Attend Digital Marketing Events<\/strong><\/h4><\/div>\n\n\n\n<p>There is no substitute for face-to-face connection.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Conferences:<\/strong> Cities like Toronto, New York, and London host major annual digital marketing conferences. These are goldmines for meeting hiring managers.<\/li>\n\n\n\n<li><strong>Meetups:<\/strong> Look for smaller, local events dedicated to specific niches.<\/li>\n\n\n\n<li><strong>Virtual Summits:<\/strong> There are dozens of virtual networking events constantly happening over the world.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M.001.002h24v24h-24z\"><\/path><path fill=\"currentColor\" d=\"M9 23h2v1h2v-1h2v-2H9zm3-18c-3.859 0-7 3.14-7 7a7.01 7.01 0 0 0 4 6.319V19a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-.681A7.01 7.01 0 0 0 19 12c0-3.86-3.141-7-7-7m1.666 11.709a1 1 0 0 0-.666.942V18h-2v-.349a1 1 0 0 0-.666-.942A5.01 5.01 0 0 1 7 12c0-2.757 2.243-5 5-5s5 2.243 5 5c0 2.11-1.34 4.003-3.334 4.709M11 0h2v4h-2zM0 11h4v2H0zm20 0h4v2h-4zm.292-8.707 1.413 1.414-3 3-1.413-1.413zm-16.585 0 3 3-1.413 1.414-3-3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>TIP<\/strong><\/strong><\/p>\n\n\n\n<p>Give before you take. Don&#8217;t just ask for a job, ask for advice, offer feedback, or share an interesting article. People are more likely to help those who add value to the community.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong>B2B vs. B2C Digital Marketing<\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>While the tools you will use often remain the same whether you are targeting consumers or businesses, the marketing strategy differs based on the target audience.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>B2C (Business to Consumer)<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Focuses on individual consumers. Key digital marketing strategies prioritize quick conversions, emotional engagement, and increased brand awareness. The goal is often to capture immediate interest.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>B2B (Business to Business)<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Focuses on other companies. Strategies prioritize logic, business outcomes, ROI, and relationship building. The sales cycle is longer and involves multiple decision-makers.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M.001.002h24v24h-24z\"><\/path><path fill=\"currentColor\" d=\"M9 23h2v1h2v-1h2v-2H9zm3-18c-3.859 0-7 3.14-7 7a7.01 7.01 0 0 0 4 6.319V19a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-.681A7.01 7.01 0 0 0 19 12c0-3.86-3.141-7-7-7m1.666 11.709a1 1 0 0 0-.666.942V18h-2v-.349a1 1 0 0 0-.666-.942A5.01 5.01 0 0 1 7 12c0-2.757 2.243-5 5-5s5 2.243 5 5c0 2.11-1.34 4.003-3.334 4.709M11 0h2v4h-2zM0 11h4v2H0zm20 0h4v2h-4zm.292-8.707 1.413 1.414-3 3-1.413-1.413zm-16.585 0 3 3-1.413 1.414-3-3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>TIP<\/strong><\/strong><\/p>\n\n\n\n<p>This is an interesting distinction to keep in mind when planning your strategy, applying for jobs, and identifying your own work preferences. While skills are transferable, the experience you grow in one sector will help you specialize. Moving from B2B to B2C (or vice versa) happens often, but understanding the nuances of these audiences is key to becoming a versatile digital marketer.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-long-does-it-take-to-learn-a-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>How Long Does It Take to Learn Digital Marketing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Depending on your current experience and learning path, you may be able to acquire the technical skills you need to become a Digital Marketer in as little as a few weeks depending on the program (digital marketing certifications, digital marketing courses or digital marketing degrees).<\/p>\n\n\n\n<p>However, mastering the craft is a significantly longer journey. True expertise goes beyond simply knowing how to use a tool, it requires developing the strategic intuition to solve complex business problems, interpret nuanced data, and adapt to shifting consumer behaviors, capabilities that are forged through years of hands-on practice.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>Technical Skills<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Learning the tools (Google Analytics, SEM, SEO principles) can be done relatively quickly through structured learning, like a digital marketing course or certification.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>Soft Skills<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Developing the sense of marketing, leadership, client communication, strategic empathy, and crisis management, typically takes years of on-the-job experience. Although it might be a transferrable skill you bring in from a previous career!<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Because the digital marketing landscape changes so rapidly (algorithms update, new platforms like TikTok emerge, AI tools evolve), becoming a digital marketer is not a destination, it is a continuous process of learning. The landscape of online marketing changes daily, the best marketers never stop being students.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>FAQ<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-expandable-block-container bstn-blocks-expandable-block-container\"><div class=\"bstn-blocks-expandable-block-container__container\" data-expandable-blocks-container=\"true\">\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong>What is a Digital <\/strong>Marketing Specialist?<\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>A digital marketing specialist is a professional responsible for developing and executing online marketing strategies to promote a brand\u2019s products or services. Unlike generalists, they often possess deep expertise in specific channels such as <strong>Search Engine Optimization (SEO)<\/strong>, where they focus on organic ranking, <strong>Pay-Per-Click (PPC)<\/strong>, managing paid ad budgets, or <strong>Social Media Marketing<\/strong>, focusing on community growth. Their daily work involves analyzing market trends, managing campaigns, and interpreting data to optimize performance and maximize ROI. They bridge the gap between creative content and technical analysis to ensure the brand reaches its target audience effectively. Ultimately, their goal is to drive brand awareness, generate high-quality leads, and increase sales through digital channels.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong><strong><strong>What is a digital marketing platform?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>A digital marketing platform is a software solution or tool that allows marketers to plan, execute, and measure their online marketing campaigns. These platforms can be channel-specific, like Google Ads for search or Mailchimp for email, or comprehensive suites like HubSpot that manage multiple channels at once. They provide the necessary infrastructure to automate tasks, analyze customer data, and track campaign performance in real-time. By centralizing marketing efforts, these platforms help teams collaborate more efficiently and make data-driven decisions. Essentially, they are the command centers that power modern digital marketing strategies.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong>What are the channels of digital marketing?<\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>The channels of digital marketing are the distinct platforms or mediums a business uses to reach its audience. The most prominent channels include <strong>Search Engines<\/strong> (Google, Bing), <strong>Social Media<\/strong> (LinkedIn, Instagram), <strong>Email<\/strong>, <strong>Websites<\/strong>, and <strong>Mobile Apps<\/strong>. Within these channels, marketers apply specific tactics to drive performance, for example, within the Search channel, they use <strong>Search Engine Optimization (SEO)<\/strong> for organic reach or <strong>Pay-Per-Click (PPC)<\/strong> for paid visibility. Effective marketers rarely rely on just one channel, instead, they use an &#8220;omnichannel&#8221; approach, integrating multiple touchpoints to create a seamless customer experience based on where their audience spends time online.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-does-a-digital-marketer-do\"><span class=\"bstn-blocks-content-nav-footer__link-text\">What Does a Digital Marketer Do?<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\"><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Marketing Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<br><a href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><\/a><\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Digital Marketer Certification (DMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Digital Marketer Certification (DMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/toronto\/marketing-leadership\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--blue\">Leadership certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/toronto\/marketing-leadership\">Marketing Leadership Certification (MLC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Marketing Leadership Certification (MLC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\">Artificial Intelligence Certification (AIC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Artificial Intelligence Certification (AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127343","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127343\/revisions"}],"predecessor-version":[{"id":137912,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127343\/revisions\/137912"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}