{"id":127352,"date":"2021-12-03T13:49:41","date_gmt":"2021-12-03T18:49:41","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127352"},"modified":"2026-02-10T11:55:22","modified_gmt":"2026-02-10T16:55:22","slug":"why-a-digital-marketing-certificate-is-worth-it","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/why-a-digital-marketing-certificate-is-worth-it","title":{"rendered":"Is a Digital Marketing Certificate Worth it?"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 6.792-7.951\"><\/path><\/svg><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 16 13\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M14.356 3.236c.006.143.006.28.006.423.007 4.334-3.295 9.338-9.332 9.338A9.33 9.33 0 0 1 0 11.522a6.6 6.6 0 0 0 4.855-1.364 3.29 3.29 0 0 1-3.068-2.282 3.2 3.2 0 0 0 1.482-.058 3.27 3.27 0 0 1-2.632-3.21v-.04c.455.254.968.397 1.488.41A3.29 3.29 0 0 1 1.111.598a9.33 9.33 0 0 0 6.766 3.431A3.29 3.29 0 0 1 8.825.89a3.294 3.294 0 0 1 4.647.143 6.5 6.5 0 0 0 2.086-.8 3.3 3.3 0 0 1-1.443 1.814A6.8 6.8 0 0 0 16 1.534a6.7 6.7 0 0 1-1.644 1.702\"><\/path><\/svg><\/a><a href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">Is a Digital Marketing Certificate Worth it?<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. The guide provides an in-depth overview of the marketing skills you should learn, the best available digital marketing training options, career paths in digital marketing, how to become a digital marketer, and more.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Digital Marketer<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Digital Marketer.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"digital-marketing\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-05-29T16:45:10+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Digital Marketing Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Digital Marketing Certification page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>The short answer to &#8220;Is a digital marketing certification worth the time and monetary investment?&#8221; is yes.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\">Entry-level candidates<\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">A reputable digital marketing certificate is the most cost-effective method to validate skills, build a portfolio, and enter the workforce without a 4-year degree.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\">Established professionals<\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">A reputable digital marketing certificate is the fastest way to pivot into high-demand niches, validate your technical expertise to leadership, and secure a promotion without pausing your career.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><a href=\"#how-to-get-started-in-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Get Started in Digital Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#how-long-does-it-take-to-learn-a-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-the-meaning-of-ux-design\"><\/a><a href=\"#what-is-a-digital-marketing-course\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What is a Digital Marketing Course?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-start-a-digital-marketing-career\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Start a Digital Marketing Career?<\/a><\/li>\n\n\n\n<li><a href=\"#do-you-need-a-degree-for-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Do You Need a Degree for Digital Marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-get-into-digital-marketing-with-no-experience\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Get Into Digital Marketing With No Experience<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-get-a-job-in-digital-marketing\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Get a Job in Digital Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#digital-marketing-skills-to-prioritize-learning\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Digital Marketing Skills to Prioritize Learning<\/a><\/li>\n\n\n\n<li><a href=\"#digital-marketing-certificates-worth-your-time\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Digital Marketing Certificates Worth Your Time<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>In a digital marketing landscape that changes every time Google updates its algorithm or TikTok launches a new feature, speed is the ultimate competitive advantage. With the number of digital marketing certifications available today, traditional education often struggles to keep pace with this velocity. A shorter term certificate course connects you directly to the tools and digital marketing strategies that are driving revenue right now.<\/p>\n\n\n\n<p>The value of a marketing certificate is not the piece of paper, it&#8217;s the practical skills attached to it. Employers value proven capability, like experience running ads, over theoretical digital marketing knowledge, like defining the 4 Ps of marketing. They want to know that you can step into the office on day one, and contribute to the bottom line without needing months of hand-holding.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-get-started-in-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>How to Get Started in Digital Marketing?<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/what-does-a-digital-marketer-do\" class=\"bstn-blocks-flyout__cta\">What does a digital marketer do?<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p>The digital marketing field allows practitioners to use a wide range of skills from creation to analytics. Due to the variety of tasks this role can take on, there is no single, mandatory license required to practice.<\/p>\n\n\n\n<p>There are two primary paths to launching a career in this field: education and proven skill. While they work best together, you can start with just one. Understanding your current profile is the key to choosing the right path.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong>1. Education<\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>You can choose the traditional university route or a specialized digital marketing course.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m22.447 7.106-10-5a1 1 0 0 0-.895 0l-10 5a1 1 0 0 0-.445.462C1.047 7.69 1 7.898 1 8v5.765a1.001 1.001 0 0 0 2 0V9.478l2 .8v4.904a1 1 0 0 0 .553.894c1.719.858 3.486 1.919 6.447 1.919s4.729-1.061 6.447-1.919c.339-.171.553-.516.553-.895v-4.904l3.372-1.349a.999.999 0 0 0 .075-1.822M17 14.563l-.975.487a9.04 9.04 0 0 1-8.05 0L7 14.563v-3.485l4.628 1.852q.181.071.372.07a.8.8 0 0 0 .372-.071L17 11.077zm-5-3.64L4.439 7.898 12 4.119l7.561 3.779zM2 16a1 1 0 0 0-1 1v2a1 1 0 1 0 2 0v-2a1 1 0 0 0-1-1\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>University Degrees<\/strong><\/strong><\/p>\n\n\n\n<p>Best for learning the timeless psychology of <em>why<\/em> people buy. However, university curriculums often lag a few years behind industry trends and current practices. They are excellent for networking and theory, but rarely prepare you for execution.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M19 3h-1v17h-8V5h2V3H5a1 1 0 0 0-1 1v17a1 1 0 0 0 1 1h14a1 1 0 0 0 1-1V4a1 1 0 0 0-1-1M8 20H6V5h2z\"><\/path><path fill=\"currentColor\" d=\"m17 12-2-2-2 2V2h4z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Certificates<\/strong><\/strong><\/p>\n\n\n\n<p>Focus mostly on practical execution. A digital marketing certificate program is designed to teach you the specific tool stack (Google Ads, HubSpot &amp; other digital platforms) needed to pass a technical interview immediately.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong>2. Experience<\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Experience is what actually gets you hired. However, experience does not always mean a previous digital marketing job title, it means proven skills through exposure to the work.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .007h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M12 2.001c-5.514 0-10 4.486-10 10s4.486 10 10 10 10-4.486 10-10-4.486-10-10-10m0 18c-4.411 0-8-3.59-8-8 0-4.412 3.589-8 8-8s8 3.588 8 8c0 4.41-3.589 8-8 8\"><\/path><path d=\"m12.293 6.708 1.293 1.293H8v2h5.586l-1.293 1.293 1.414 1.414 3.707-3.707-3.707-3.707zm-.586 6-1.414-1.414-3.707 3.707 3.707 3.707 1.414-1.414-1.293-1.293H16v-2h-5.586z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Transferable Skills<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>If you have worked in sales, you understand persuasion. If you have worked in customer service, you understand customer insights and pain points. These are digital marketing skills employers look for.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M8.002 16.006c-2.205 0-4-1.795-4-4s1.795-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6a2 2 0 1 0 .001 4.001 2 2 0 0 0-.001-4.001m8 14h-16v-1c0-3.533 3.289-6 8-6s8 2.467 8 6zm-13.841-2h11.684c-.599-1.808-2.834-3-5.842-3s-5.244 1.192-5.842 3m14.841-9.586-3.707-3.707 1.414-1.414 2.293 2.293 4.293-4.293 1.414 1.414z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Upskilling<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>If you are already a digital marketing professional, a certificate offers two clear paths for growth. You can use it to deepen your technical knowledge in a specific niche or to master high-level strategy, preparing you for future leadership roles.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>You do not need to wait for permission to start. If you lack digital marketing experience, use education to build a foundation. If you lack education, use your transferable experience to prove your capability. At the end of the day, your ability to handle the work and meet KPIs will show your value as a digital marketer, no matter your background.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-a-digital-marketing-course\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>What is a Digital Marketing Course?<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A digital marketing certificate program can be a verified benchmark of your practical skills. While a standard course might simply teach marketing theory, a quality certificate program is rigorously designed to verify your competence and signal to employers that you are job-ready. You should be able to leave the course knowing the fundamentals and have some experience putting them into practice. <\/p>\n\n\n\n<p>Unlike a university lecture which focuses on theory, or a YouTube tutorial where you cannot ask questions or get feedback, a digital marketing certificate course is built around verified active learning. It provides a safe sandbox environment where you can simulate real-world tasks, like managing Google Ads budgets, without the risk of practicing on a client&#8217;s budget.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>What Does Being Certified Mean?<\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Tool Fluency<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M7.334 16.333h1.332v-.7A1.67 1.67 0 0 0 10 14a1.67 1.67 0 0 0-1.666-1.667h-.668c-.184 0-.332-.149-.332-.333s.148-.333.332-.333H10v-1.334H8.666v-.666H7.334v.7A1.67 1.67 0 0 0 6 12c0 .919.748 1.667 1.666 1.667h.668c.184 0 .332.149.332.333s-.148.333-.332.333H6v1.334h1.334z\"><\/path><path d=\"M22 7V4a1 1 0 0 0-1-1H3a1 1 0 0 0-1 1v3a1 1 0 0 0 1 1v10H2v2h9v2h2v-2h9v-2h-1V8a1 1 0 0 0 1-1M4 5h16v1H4zm15 13H5V8h14z\"><\/path><path d=\"M12 12h2v5h-2zm3-2h2v7h-2z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p>You won&#8217;t just read about online advertising, you should prove your ability to navigate platforms like Meta Ads Manager and Google Analytics to pass technical assessments.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Portfolio Building<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M12 21.001q-.18 0-.352-.063l-8-3A1 1 0 0 1 3 17.001v-13a1 1 0 0 1 1.447-.895L12 6.883l7.553-3.776A.998.998 0 0 1 21 4.001v13c0 .417-.259.79-.648.937l-8 3a1 1 0 0 1-.352.063m-7-4.693 7 2.625 7-2.625V5.62l-6.553 3.275a1 1 0 0 1-.895 0L5 5.62z\"><\/path><path fill=\"currentColor\" d=\"M14 13.001v-3l4-2v3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p>Certifications often require evidence of application. A quality certificate course will have you complete projects such as, auditing a live e-commerce website for SEO errors or building a 3-month content creation calendar.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Mentorship &amp; Validation<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M12.001 7c-1.654 0-3-1.346-3-3s1.346-3 3-3 3 1.346 3 3-1.346 3-3 3m0-4c-.551 0-1 .449-1 1s.449 1 1 1 1-.449 1-1-.449-1-1-1m5 9h-2c0-1.654-1.346-3-3-3s-3 1.346-3 3h-2c0-2.757 2.243-5 5-5s5 2.243 5 5m4 1h-18v2H6.22l2 8h7.562l2-8h3.219zm-6.781 8H9.782l-1.5-6h7.438z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p>A professional course environment allows learners to get immediate feedback from instructors who are active in the field. Earning the marketing certificate confirms that a digital marketing expert has reviewed your work and vouched for your ability to perform on the job.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>A certificate acts as a credibility accelerator, reassuring employers that your technical skills have been vetted by a third party and reducing the fear that you might make costly mistakes on the job.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-start-a-digital-marketing-career\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong>How to Start a Digital Marketing Career?<\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>A digital marketing certificate program is more than just a class, it is a verified benchmark representing  the growth of your career. While education can help get your foot in the door, building a career requires building on your experience to reach the next level. Many aspiring digital marketers make the mistake of trying to master all digital marketing disciplines at once. A better approach is to view your career in phases.<\/p>\n\n\n\n<p>The typical career arc follows this cycle:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1st<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1st<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong>The Entry<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Land an internship, get education on the basics, or launch a personal project to get your first role (Digital Marketing Coordinator, Digital Marketing Intern or Digital Marketing Associate).<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2nd<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2nd<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong><strong>The Pivot<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Use your initial experience in generalist roles to discover what you enjoy most, whether it&#8217;s search engine optimization or social media management. If you think you want to change specializations, a certificate may be a great way to prove you&#8217;re serious about developing new skills. At this career stage you may be in roles like; Social Media Marketer, SEO Specialist or Marketing Analyst.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3rd<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3rd<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong><strong><strong>The Specialization<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Once you find your niche, start planning a career path and find out what skills you need to work on to become indispensable in your field. Great niches to get started in include Paid Media, Social or Email Marketing.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4th<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4th<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Phase<\/span><strong><strong><strong><strong><strong><strong>The Growth<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Use advanced credentials to unlock the next level either as a people manager for teams in your specialization or as an individual contributor. A few examples of management roles at this stage include, Digital Marketing Managers, Marketing Analytics Managers or Community Managers.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>It is a common misconception that certifications are only for novices. For established digital marketing professionals, a certificate is a strategic tool to unlock promotions or specialize further in their domain.<\/p>\n\n\n\n<p>If you are currently a generalist, earning a specialized digital marketing certificate (in data analysis or marketing strategy) can bridge the gap to a management role. If you are a Content Writer, earning a Technical SEO certificate allows you to pivot into a higher-paying technical discipline. Whatever role you are in today, a certificate is a great way to prove you have the digital skills required for the next chapter of your career.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"do-you-need-a-degree-for-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>Do You Need a Degree for Digital Marketing?<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Technically, no. While a degree is still a common filter for traditional corporate environments recruiting fresh graduates or executive-level strategy roles, it is rarely a strict barrier to entry for most Intern, Coordinator, or Freelance positions.<\/p>\n\n\n\n<p>The industry has shifted toward a skills-first hiring model. If you can show a portfolio of results (for example, how you helped attract customers for a small business), employers may overlook your lack of a digital marketing degree.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Digital Marketing: Choosing a Degree or a Certificate<\/strong><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Feature<\/strong><\/th><th><strong>Digital MArketing University Degree<\/strong><\/th><th><strong>Digital Marketing Certificate<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Time Investment<\/strong><\/td><td>3\u20134 Years<\/td><td>2\u20136 Months<\/td><\/tr><tr><td><strong>Cost<\/strong><\/td><td>High ($$$$)<\/td><td>Low\/Medium ($\u2013$$)<\/td><\/tr><tr><td><strong>Primary Focus<\/strong><\/td><td>Theory, Strategy, Management<\/td><td>Practical Experience with Tools, Execution, Data Analysis<\/td><\/tr><tr><td><strong>Curriculum<\/strong><\/td><td>Often Outdated (Textbooks)<\/td><td>Current (Industry Trends)<\/td><\/tr><tr><td><strong>Outcome<\/strong><\/td><td>Diploma<\/td><td>Portfolio &amp; Marketing Certificate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>While a degree builds long-term authority, a digital marketing certificate acts as a career accelerator. If your goal is to get hired this year and start earning, the certification route offers a significantly faster return on investment.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-get-into-digital-marketing-with-no-experience\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>How to Get Into Digital Marketing With No Experience<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Once you&#8217;ve completed a digital marketing course, you still may find it difficult to land your first role right away. If you do not have a job yet, you can still create your own experience. All you need to overcome the barrier to entry for a digital marketing role is an internet connection and a willingness to experiment.<\/p>\n\n\n\n<p>Here are a few ways to overcome the experience gap on your resume and prove to employers that you are a capable candidate:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>1. Start a Portfolio of Personal Projects<\/strong><\/h3><\/div>\n\n\n\n<p>Resources to include might be a blog, e-commerce store, or a social media marketing channel (YouTube, TikTok, Instagram). Treat it like you would a client project.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"11\" cy=\"13.001\" r=\"1\"><\/circle><path d=\"M22.414 3.001 21 1.587l-4.207 4.207L14 3.001v7h7l-2.793-2.793zM8 13.001c0-1.654 1.346-3 3-3v-2c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5h-2c0 1.654-1.346 3-3 3s-3-1.345-3-3\"><\/path><path d=\"M11 20.001c-3.859 0-7-3.14-7-7s3.141-7 7-7v-2c-4.963 0-9 4.037-9 9s4.037 9 9 9 9-4.037 9-9h-2c0 3.861-3.141 7-7 7\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Goal<\/strong><\/strong><\/p>\n\n\n\n<p>Grow it to 1,000 visitors or followers organically or through low-budget social media ads.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M12 22C6.486 22 2 17.513 2 12S6.486 2 12 2s10 4.486 10 10-4.486 10-10 10m0-18c-4.411 0-8 3.589-8 8s3.589 8 8 8 8-3.589 8-8-3.589-8-8-8\"><\/path><path fill=\"currentColor\" d=\"m8.707 12.535 2.828 2.829L8 16.071zm4.95-4.95a2 2 0 1 1 2.828 2.828l-4.243 4.243-2.828-2.829z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Lesson<\/strong><\/strong><\/p>\n\n\n\n<p>You will learn more about keyword research and content marketing by practicing real-world tasks with knowledge from a short-term, expert led course than you will in four years of theoretical lectures.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>2. Gain Experience Through Volunteer Work<\/strong><\/h3><\/div>\n\n\n\n<p>Find a local non-profit or a small e-commerce business that might be eager to grow their digital presence but lack the funds.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"11\" cy=\"13.001\" r=\"1\"><\/circle><path d=\"M22.414 3.001 21 1.587l-4.207 4.207L14 3.001v7h7l-2.793-2.793zM8 13.001c0-1.654 1.346-3 3-3v-2c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5h-2c0 1.654-1.346 3-3 3s-3-1.345-3-3\"><\/path><path d=\"M11 20.001c-3.859 0-7-3.14-7-7s3.141-7 7-7v-2c-4.963 0-9 4.037-9 9s4.037 9 9 9 9-4.037 9-9h-2c0 3.861-3.141 7-7 7\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Goal<\/strong><\/strong><\/p>\n\n\n\n<p>Offer to manage their email marketing newsletter, support their online store, or audit their Google Business Profile for free.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M12 22C6.486 22 2 17.513 2 12S6.486 2 12 2s10 4.486 10 10-4.486 10-10 10m0-18c-4.411 0-8 3.589-8 8s3.589 8 8 8 8-3.589 8-8-3.589-8-8-8\"><\/path><path fill=\"currentColor\" d=\"m8.707 12.535 2.828 2.829L8 16.071zm4.95-4.95a2 2 0 1 1 2.828 2.828l-4.243 4.243-2.828-2.829z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Lesson<\/strong><\/strong><\/p>\n\n\n\n<p>You get first-hand digital marketing experience to practice what you have learned through your certificate coursework for the first time without the pressure to perform perfectly. It gives you real stories to talk about during interviews.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>3. Curate Industry Intelligence<\/strong><\/h3><\/div>\n\n\n\n<p>Employers want proactive learners who value continuous learning. Read books and news related to the practices you want to focus on and the current state of the industry.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"11\" cy=\"13.001\" r=\"1\"><\/circle><path d=\"M22.414 3.001 21 1.587l-4.207 4.207L14 3.001v7h7l-2.793-2.793zM8 13.001c0-1.654 1.346-3 3-3v-2c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5h-2c0 1.654-1.346 3-3 3s-3-1.345-3-3\"><\/path><path d=\"M11 20.001c-3.859 0-7-3.14-7-7s3.141-7 7-7v-2c-4.963 0-9 4.037-9 9s4.037 9 9 9 9-4.037 9-9h-2c0 3.861-3.141 7-7 7\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Goal<\/strong><\/strong><\/p>\n\n\n\n<p>Expand your theoretical knowledge to learn the vocabulary and basics of digital marketing strategies along with current industry topics.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M12 22C6.486 22 2 17.513 2 12S6.486 2 12 2s10 4.486 10 10-4.486 10-10 10m0-18c-4.411 0-8 3.589-8 8s3.589 8 8 8 8-3.589 8-8-3.589-8-8-8\"><\/path><path fill=\"currentColor\" d=\"m8.707 12.535 2.828 2.829L8 16.071zm4.95-4.95a2 2 0 1 1 2.828 2.828l-4.243 4.243-2.828-2.829z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Lesson<\/strong><\/strong><\/p>\n\n\n\n<p>Gaining news knowledge about the industry can easily be leveraged in interviews to prove you are actively filling the gaps in your education.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>By building your own projects, working with businesses in the community, and staying up-to-date on industry knowledge, you move yourself from the no experience pile to the self-starter pile in the eyes of recruiters.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-get-a-job-in-digital-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>How to Get a Job in Digital Marketing<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>To get hired, you should prioritize results over credentials. The job market is flooded with candidates who list &#8216;hard worker&#8217; as a skill. To stand out, you must treat your job application like a marketing strategy where you are the product.<\/p>\n\n\n\n<p>Most employers do not care if you read a textbook, they care if you can generate revenue. The hiring manager&#8217;s man question is usually something along the lines of: <em>Can this person solve my problem?<\/em><\/p>\n\n\n\n<p>Here is how to position yourself as a top candidate at every stage of the recruitment process:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>The Resume<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">The biggest mistake beginners make is listing tasks. Winning candidate show the impact of their work.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Not interesting<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">&#8220;Managed campaigns on social media platforms.&#8221;<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Good<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">&#8220;Managed a $500 monthly social media ad budget, achieving a 4:1 ROAS and lowering Cost Per Acquisition by 15%.&#8221;<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M.001.002h24v24h-24z\"><\/path><path fill=\"currentColor\" d=\"M9 23h2v1h2v-1h2v-2H9zm3-18c-3.859 0-7 3.14-7 7a7.01 7.01 0 0 0 4 6.319V19a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-.681A7.01 7.01 0 0 0 19 12c0-3.86-3.141-7-7-7m1.666 11.709a1 1 0 0 0-.666.942V18h-2v-.349a1 1 0 0 0-.666-.942A5.01 5.01 0 0 1 7 12c0-2.757 2.243-5 5-5s5 2.243 5 5c0 2.11-1.34 4.003-3.334 4.709M11 0h2v4h-2zM0 11h4v2H0zm20 0h4v2h-4zm.292-8.707 1.413 1.414-3 3-1.413-1.413zm-16.585 0 3 3-1.413 1.414-3-3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>TIP<\/strong><br>If you are a beginner with a digital marketing certificate, treat your projects as work experience. List the tools you used and the results you projected or earned.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>The Portfolio<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">In digital marketing, a portfolio is not just for designers. It is the best way to prove you can do the job before you are hired. Create a PDF or website with case studies for your projects that outline the problems, strategies, and results. This proves you can apply digital marketing techniques from beginning to end, not just follow instructions.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>The Cover Letter<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Avoid generic content in these letters. Instead, demonstrate strategic empathy. Briefly mention a specific gap you noticed in their digital engagement (e.g., &#8220;I noticed your <strong>social media marketing<\/strong> bio link could be better optimized for lead generation&#8221;) and offer a solution. This proves you aren&#8217;t just looking for a job, you want to help their business specifically.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>The Interview<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Be ready for the question: <em>&#8220;If we gave you a $5,000 budget, how would you spend it?&#8221;<\/em><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>The Trap<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Guessing digital channels immediately.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>The Win<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Asking clarifying questions first (<em>&#8220;What is our CPA goal?&#8221;<\/em>), then proposing a split based on data analysis. If you don&#8217;t know an answer, admit it, but explain how you would use your tools or team to find the solution.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">5<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">5<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>The Network<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">If you are only applying online, you could be blindly fighting for attention with thousands of other candidates. However, networking is not about spamming strangers for favors, it is about building professional development relationships based on curiosity and respect.<\/p>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Don&#8217;t take before you give. When reaching out to peers or managers at companies you admire, think about the first impression you want to leave. Are you repeating the same script with everyone in the room, only looking for a job opportunity as quickly as possible? Or are you a curious digital marketer looking for mentorship and someone to learn from?<\/p>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Be respectful, professional, and approachable. Instead of asking &#8216;Can you get me a job?&#8217;, try a value-first approach. Reach out to compliment a specific social media campaign they ran or ask a thoughtful technical question about their work. Your goal is to learn rather than sell yourself immediately. People are generally happy to help those who show genuine interest in their craft.<\/p>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Finding a specific detail to discuss might feel like a difficult exercise at first, but it becomes easier the more you try. If you look through all their digital marketing channels, you are bound to find something that peaks your interest.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">Studies consistently show that up to <a href=\"https:\/\/blog.theinterviewguys.com\/the-hidden-job-market\/\" data-type=\"link\" data-id=\"https:\/\/blog.theinterviewguys.com\/the-hidden-job-market\/\">70% of all job openings are never publicly advertised<\/a>.<\/blockquote><div class=\"bstn-blocks-blockquote__attr\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Getting hired is a holistic process. Your resume gets you noticed, your portfolio proves you can do the work, and your interview proves you are a culture fit. Neglect any one of these, and you risk losing the opportunity to add digital marketing to your next title.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"digital-marketing-skills-to-prioritize-learning\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>Digital Marketing Skills to Prioritize Learning<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Digital marketing covers a broad range of work making it difficult to master every task. To maximize your salary potential, growth potential, and job security, focus on industry skills that are in high demand. The following digital skills directly impact marketing budgets and revenue, making them a priority.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>1. AI &amp; Marketing Automation<\/strong><\/h3><\/div>\n\n\n\n<p>Companies are no longer asking if they should use AI, they are asking who knows how to drive it.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m22.6 15.202-3.466-2.6A7.9 7.9 0 0 0 20 9.001c0-4.411-3.589-8-8-8s-8 3.589-8 8c0 1.296.316 2.517.866 3.601l-3.466 2.6a1 1 0 0 0 .357 1.77l3.418.854.854 3.418a1.002 1.002 0 0 0 1.828.272l2.783-4.639c.443.076.895.124 1.359.124s.916-.048 1.359-.124l2.783 4.639a1 1 0 0 0 1.827-.272l.854-3.418 3.418-.854a1 1 0 0 0 .36-1.77M7.385 18.417l-.414-1.658a1 1 0 0 0-.729-.729l-1.961-.489 1.706-1.28a8 8 0 0 0 2.687 2.007zM6 9.001c0-3.309 2.691-6 6-6s6 2.691 6 6-2.691 6-6 6-6-2.691-6-6m11.758 7.03c-.358.09-.639.37-.729.729l-.414 1.658-1.289-2.149a8.05 8.05 0 0 0 2.687-2.007l1.706 1.28z\"><\/path><path fill=\"currentColor\" d=\"M11 12.416 7.586 9.001 9 7.587l2 2 4-4 1.414 1.414z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>The Skill<\/strong>s<\/p>\n\n\n\n<p>Using tools like ChatGPT to scale content marketing, and tools like Zapier to automate email marketing sequences (e.g., when a lead fills out a form, automatically engage customers via email).<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"m6 14.417 2-2 1.293 1.293a.997.997 0 0 0 1.414 0l3-3-1.414-1.414L10 11.59l-1.293-1.294a1 1 0 0 0-1.414 0L6 11.59V8.003H4v9h10v-2H6z\"><\/path><path d=\"M2 2h10v4h4v4.009h2V4.586L13.414 0H2C.897 0 0 .897 0 2v18.002c0 1.102.897 2 2 2h12v-2H2z\"><\/path><path d=\"M21 17.002h-2c-.551 0-1-.449-1-1s.449-1 1-1h4v-2h-2v-1h-2v1c-1.654 0-3 1.345-3 3 0 1.654 1.346 3 3 3h2c.551 0 1 .449 1 1s-.449 1-1 1h-4v2h2v1h2v-1c1.654 0 3-1.346 3-3 0-1.655-1.346-3-3-3\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>The Value<\/strong><\/p>\n\n\n\n<p>It makes you 10x more productive than a digital marketer who does everything manually.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>2. Marketing Analytics<\/strong><\/h3><\/div>\n\n\n\n<p>Creativity wins awards, but data wins budgets.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m22.6 15.202-3.466-2.6A7.9 7.9 0 0 0 20 9.001c0-4.411-3.589-8-8-8s-8 3.589-8 8c0 1.296.316 2.517.866 3.601l-3.466 2.6a1 1 0 0 0 .357 1.77l3.418.854.854 3.418a1.002 1.002 0 0 0 1.828.272l2.783-4.639c.443.076.895.124 1.359.124s.916-.048 1.359-.124l2.783 4.639a1 1 0 0 0 1.827-.272l.854-3.418 3.418-.854a1 1 0 0 0 .36-1.77M7.385 18.417l-.414-1.658a1 1 0 0 0-.729-.729l-1.961-.489 1.706-1.28a8 8 0 0 0 2.687 2.007zM6 9.001c0-3.309 2.691-6 6-6s6 2.691 6 6-2.691 6-6 6-6-2.691-6-6m11.758 7.03c-.358.09-.639.37-.729.729l-.414 1.658-1.289-2.149a8.05 8.05 0 0 0 2.687-2.007l1.706 1.28z\"><\/path><path fill=\"currentColor\" d=\"M11 12.416 7.586 9.001 9 7.587l2 2 4-4 1.414 1.414z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>The Skill<\/strong>s<\/p>\n\n\n\n<p>The ability to read a dashboard and synthesize data, identifying which social media channels are wasting money, and being able to calculate the ROAS.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"m6 14.417 2-2 1.293 1.293a.997.997 0 0 0 1.414 0l3-3-1.414-1.414L10 11.59l-1.293-1.294a1 1 0 0 0-1.414 0L6 11.59V8.003H4v9h10v-2H6z\"><\/path><path d=\"M2 2h10v4h4v4.009h2V4.586L13.414 0H2C.897 0 0 .897 0 2v18.002c0 1.102.897 2 2 2h12v-2H2z\"><\/path><path d=\"M21 17.002h-2c-.551 0-1-.449-1-1s.449-1 1-1h4v-2h-2v-1h-2v1c-1.654 0-3 1.345-3 3 0 1.654 1.346 3 3 3h2c.551 0 1 .449 1 1s-.449 1-1 1h-4v2h2v1h2v-1c1.654 0 3-1.346 3-3 0-1.655-1.346-3-3-3\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>The Value<\/strong><\/p>\n\n\n\n<p>There is a talent shortage of digital marketers who can actually perform data storytelling. If you can speak the language of profit &amp; loss, and translate creative strategies into KPI winners, you become an asset to your digital marketing team.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>3. Ads Marketing<\/strong><\/h3><\/div>\n\n\n\n<p>As advertising budgets shift from billboards and TV to screens and feeds, the ability to manage digital ad spend has become an essential skill.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m22.6 15.202-3.466-2.6A7.9 7.9 0 0 0 20 9.001c0-4.411-3.589-8-8-8s-8 3.589-8 8c0 1.296.316 2.517.866 3.601l-3.466 2.6a1 1 0 0 0 .357 1.77l3.418.854.854 3.418a1.002 1.002 0 0 0 1.828.272l2.783-4.639c.443.076.895.124 1.359.124s.916-.048 1.359-.124l2.783 4.639a1 1 0 0 0 1.827-.272l.854-3.418 3.418-.854a1 1 0 0 0 .36-1.77M7.385 18.417l-.414-1.658a1 1 0 0 0-.729-.729l-1.961-.489 1.706-1.28a8 8 0 0 0 2.687 2.007zM6 9.001c0-3.309 2.691-6 6-6s6 2.691 6 6-2.691 6-6 6-6-2.691-6-6m11.758 7.03c-.358.09-.639.37-.729.729l-.414 1.658-1.289-2.149a8.05 8.05 0 0 0 2.687-2.007l1.706 1.28z\"><\/path><path fill=\"currentColor\" d=\"M11 12.416 7.586 9.001 9 7.587l2 2 4-4 1.414 1.414z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>The Skill<\/strong>s<\/p>\n\n\n\n<p>Managing marketing budgets for paid advertising, search advertising, display advertising, mobile marketing, and search engine marketing (SEM).<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"m6 14.417 2-2 1.293 1.293a.997.997 0 0 0 1.414 0l3-3-1.414-1.414L10 11.59l-1.293-1.294a1 1 0 0 0-1.414 0L6 11.59V8.003H4v9h10v-2H6z\"><\/path><path d=\"M2 2h10v4h4v4.009h2V4.586L13.414 0H2C.897 0 0 .897 0 2v18.002c0 1.102.897 2 2 2h12v-2H2z\"><\/path><path d=\"M21 17.002h-2c-.551 0-1-.449-1-1s.449-1 1-1h4v-2h-2v-1h-2v1c-1.654 0-3 1.345-3 3 0 1.654 1.346 3 3 3h2c.551 0 1 .449 1 1s-.449 1-1 1h-4v2h2v1h2v-1c1.654 0 3-1.346 3-3 0-1.655-1.346-3-3-3\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>The Value<\/strong><\/p>\n\n\n\n<p>Budget management is one of the most directly linked skills to revenue. If you can prove your $1 spend makes a $2 return on e-commerce ads, you can prove your value to the business.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>The tools change, but the fundamentals remain. Prioritize skills that combine creativity with technical ability. The most valuable digital marketer is the one who can create social media marketing content, distribute it via cross channel marketing, and measure the results.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"digital-marketing-certificates-worth-your-time\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong>Digital Marketing Certificates Worth Your Time<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>If you are ready to invest in a course, consider focusing on these three types of certification depending on your budget and career goals. When evaluating digital marketing certifications, you want to specialize or invest in something that has high career growth potential. Be mindful of the skills you want to develop, like influencer marketing or e-commerce, and think about how you can develop them.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Generalist Certifications<\/strong><\/h3><\/div>\n\n\n\n<p><strong>Best for<\/strong> beginners, career switchers, and entrepreneurs. These programs are designed to give you a broad understanding of the entire digital ecosystem. They cover the major disciplines (SEO strategy, email marketing, social media marketing, content marketing, and web analytics) to help you understand how they work together.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"11\" cy=\"13.001\" r=\"1\"><\/circle><path d=\"M22.414 3.001 21 1.587l-4.207 4.207L14 3.001v7h7l-2.793-2.793zM8 13.001c0-1.654 1.346-3 3-3v-2c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5h-2c0 1.654-1.346 3-3 3s-3-1.345-3-3\"><\/path><path d=\"M11 20.001c-3.859 0-7-3.14-7-7s3.141-7 7-7v-2c-4.963 0-9 4.037-9 9s4.037 9 9 9 9-4.037 9-9h-2c0 3.861-3.141 7-7 7\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Goal<\/strong><\/strong><\/p>\n\n\n\n<p>To become a &#8220;T-Shaped Marketer&#8221;, someone who knows the basics about everything in digital marketing and can speak the language of the industry.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21.956 16.706 18.331 4.925A2.71 2.71 0 0 0 15.726 3 2.73 2.73 0 0 0 13 5.726V7h-2V5.726A2.73 2.73 0 0 0 8.274 3c-1.204 0-2.25.774-2.605 1.925L2.044 16.706A1 1 0 0 0 2 17v.5C2 19.982 4.019 22 6.5 22s4.5-2.018 4.5-4.5V13h2v4.5c0 2.482 2.019 4.5 4.5 4.5s4.5-2.018 4.5-4.5V17q0-.15-.044-.294M6.5 20C5.122 20 4 18.878 4 17.5S5.122 15 6.5 15 9 16.122 9 17.5 7.878 20 6.5 20M9 13.762A4.47 4.47 0 0 0 6.5 13a4.4 4.4 0 0 0-1.288.21L7.58 5.512A.727.727 0 0 1 9 5.726zM11 11V9h2v2zm4-4V5.726a.727.727 0 0 1 1.42-.213l2.368 7.698A4.4 4.4 0 0 0 17.5 13c-.925 0-1.784.282-2.5.762zm2.5 13c-1.378 0-2.5-1.122-2.5-2.5s1.122-2.5 2.5-2.5 2.5 1.122 2.5 2.5-1.122 2.5-2.5 2.5\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>What to look for<\/strong><\/strong><\/p>\n\n\n\n<p>A digital marketing certificate program with a broad curriculum that balances theory with practical application, ensuring you don&#8217;t just learn definitions but actually see how campaigns are built.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Specialized Certifications<\/strong><\/h3><\/div>\n\n\n\n<p><strong>Best for<\/strong> digital marketers looking to niche down or freelancers offering a specific service. Once you understand the basics, a specialized certificate focuses entirely on one domain, such as Technical SEO, Paid Ads (PPC), or Data Analytics. For example, if you run an online store, an e-commerce professional certificate might be the specific credential you need to scale.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"11\" cy=\"13.001\" r=\"1\"><\/circle><path d=\"M22.414 3.001 21 1.587l-4.207 4.207L14 3.001v7h7l-2.793-2.793zM8 13.001c0-1.654 1.346-3 3-3v-2c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5h-2c0 1.654-1.346 3-3 3s-3-1.345-3-3\"><\/path><path d=\"M11 20.001c-3.859 0-7-3.14-7-7s3.141-7 7-7v-2c-4.963 0-9 4.037-9 9s4.037 9 9 9 9-4.037 9-9h-2c0 3.861-3.141 7-7 7\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Goal<\/strong><\/strong><\/p>\n\n\n\n<p>To become a Subject Matter Expert (SME). This is how you move from a coordinator role to a digital marketing specialist role.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21.956 16.706 18.331 4.925A2.71 2.71 0 0 0 15.726 3 2.73 2.73 0 0 0 13 5.726V7h-2V5.726A2.73 2.73 0 0 0 8.274 3c-1.204 0-2.25.774-2.605 1.925L2.044 16.706A1 1 0 0 0 2 17v.5C2 19.982 4.019 22 6.5 22s4.5-2.018 4.5-4.5V13h2v4.5c0 2.482 2.019 4.5 4.5 4.5s4.5-2.018 4.5-4.5V17q0-.15-.044-.294M6.5 20C5.122 20 4 18.878 4 17.5S5.122 15 6.5 15 9 16.122 9 17.5 7.878 20 6.5 20M9 13.762A4.47 4.47 0 0 0 6.5 13a4.4 4.4 0 0 0-1.288.21L7.58 5.512A.727.727 0 0 1 9 5.726zM11 11V9h2v2zm4-4V5.726a.727.727 0 0 1 1.42-.213l2.368 7.698A4.4 4.4 0 0 0 17.5 13c-.925 0-1.784.282-2.5.762zm2.5 13c-1.378 0-2.5-1.122-2.5-2.5s1.122-2.5 2.5-2.5 2.5 1.122 2.5 2.5-1.122 2.5-2.5 2.5\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>What to look for<\/strong><\/strong><\/p>\n\n\n\n<p>Advanced, technical training that goes beyond the basics. Look for specialized digital marketing certifications that teach you how to handle large marketing budgets, complex e-commerce data sets, or advanced email marketing automation strategies.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Advanced Strategy Certifications <\/strong><\/h3><\/div>\n\n\n\n<p><strong>Best for<\/strong> mid-senior tier digital marketing professionals looking for a promotion into leadership. These certifications move beyond the  tools. They focus on business strategy, budget allocation, team management, and ROI analysis.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 .001h24v24H0z\"><\/path><g fill=\"currentColor\"><circle cx=\"11\" cy=\"13.001\" r=\"1\"><\/circle><path d=\"M22.414 3.001 21 1.587l-4.207 4.207L14 3.001v7h7l-2.793-2.793zM8 13.001c0-1.654 1.346-3 3-3v-2c-2.757 0-5 2.243-5 5s2.243 5 5 5 5-2.243 5-5h-2c0 1.654-1.346 3-3 3s-3-1.345-3-3\"><\/path><path d=\"M11 20.001c-3.859 0-7-3.14-7-7s3.141-7 7-7v-2c-4.963 0-9 4.037-9 9s4.037 9 9 9 9-4.037 9-9h-2c0 3.861-3.141 7-7 7\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>The Goal<\/strong><\/strong><\/p>\n\n\n\n<p>To prepare for leadership roles like manager or director. You learn how to align digital marketing efforts with business revenue goals.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M21.956 16.706 18.331 4.925A2.71 2.71 0 0 0 15.726 3 2.73 2.73 0 0 0 13 5.726V7h-2V5.726A2.73 2.73 0 0 0 8.274 3c-1.204 0-2.25.774-2.605 1.925L2.044 16.706A1 1 0 0 0 2 17v.5C2 19.982 4.019 22 6.5 22s4.5-2.018 4.5-4.5V13h2v4.5c0 2.482 2.019 4.5 4.5 4.5s4.5-2.018 4.5-4.5V17q0-.15-.044-.294M6.5 20C5.122 20 4 18.878 4 17.5S5.122 15 6.5 15 9 16.122 9 17.5 7.878 20 6.5 20M9 13.762A4.47 4.47 0 0 0 6.5 13a4.4 4.4 0 0 0-1.288.21L7.58 5.512A.727.727 0 0 1 9 5.726zM11 11V9h2v2zm4-4V5.726a.727.727 0 0 1 1.42-.213l2.368 7.698A4.4 4.4 0 0 0 17.5 13c-.925 0-1.784.282-2.5.762zm2.5 13c-1.378 0-2.5-1.122-2.5-2.5s1.122-2.5 2.5-2.5 2.5 1.122 2.5 2.5-1.122 2.5-2.5 2.5\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>What to look for<\/strong><\/strong><\/p>\n\n\n\n<p>A digital marketing certificate that focuses on case studies, decision-making frameworks, and leadership skills rather than platform tutorials.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>How to Evaluate a Certification Program<\/strong><\/h3><\/div>\n\n\n\n<p>Not all certificates are created equal. The market is saturated with options, so knowing how to compare digital marketing certifications is vital. To protect your time and money, you must vet your options carefully. Before you enroll, evaluate the institution based on these four pillars:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Reputation of the Institution <br><\/strong>Does the organization have authority in the industry? Look for reviews from alumni who have successfully transitioned into digital marketing jobs. A marketing certificate from a respected institution carries weight on a resume.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Curriculum &amp; Currency<\/strong><br>Digital marketing changes fast. Ensure the syllabus includes current tools (like Google Analytics, AI, and social media trends) rather than outdated theories. If the curriculum hasn&#8217;t been updated in the last 2 years, it is likely obsolete.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Activities &amp; Tasks<\/strong><br>Does the course force you to apply what you learn? Look for top-tier digital marketing certifications that include labs or projects where you must audit a real e-commerce site, build an email marketing campaign, or analyze real data. Passive watching is not learning, you need to be able to study at your own pace but with active tasks.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Mentorship &amp; Connections<\/strong><br>Who are the instructors? Ideally, you want to learn from active practitioners, not just academics. Furthermore, does the program offer access to a community of peers or alumni? Your network can lead to a higher net worth in this industry.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>A digital marketing certificate is worth exactly as much effort as you put into the projects attached to it. When choosing a program, look at the curriculum: Does it force you to do the work? If yes, it is your ticket to a new career as a digital marketer.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/how-to-learn-digital-marketing\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">How to learn digital marketing?<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/is-digital-marketer-a-good-career\"><span class=\"bstn-blocks-content-nav-footer__link-text\">Is digital marketing a good career?<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Marketing Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and 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(AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127352","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127352\/revisions"}],"predecessor-version":[{"id":137364,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127352\/revisions\/137364"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}