{"id":127361,"date":"2021-12-03T14:11:42","date_gmt":"2021-12-03T19:11:42","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127361"},"modified":"2026-02-10T11:48:37","modified_gmt":"2026-02-10T16:48:37","slug":"how-to-build-a-digital-marketing-portfolio","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/how-to-build-a-digital-marketing-portfolio","title":{"rendered":"How to Make a Marketing Portfolio?"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 6.792-7.951\"><\/path><\/svg><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 16 13\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M14.356 3.236c.006.143.006.28.006.423.007 4.334-3.295 9.338-9.332 9.338A9.33 9.33 0 0 1 0 11.522a6.6 6.6 0 0 0 4.855-1.364 3.29 3.29 0 0 1-3.068-2.282 3.2 3.2 0 0 0 1.482-.058 3.27 3.27 0 0 1-2.632-3.21v-.04c.455.254.968.397 1.488.41A3.29 3.29 0 0 1 1.111.598a9.33 9.33 0 0 0 6.766 3.431A3.29 3.29 0 0 1 8.825.89a3.294 3.294 0 0 1 4.647.143 6.5 6.5 0 0 0 2.086-.8 3.3 3.3 0 0 1-1.443 1.814A6.8 6.8 0 0 0 16 1.534a6.7 6.7 0 0 1-1.644 1.702\"><\/path><\/svg><\/a><a href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">How to Make a Marketing Portfolio<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. The guide provides an in-depth overview of the marketing skills you should learn, the best available digital marketing training options, career paths in digital marketing, how to become a digital marketer, and more.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Digital Marketer<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Digital Marketer.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"digital-marketing\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-05-28T17:22:50+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Digital Marketing Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Digital Marketing Certification page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/digital-marketer-cover-letter-templates-and-examples\" class=\"bstn-blocks-flyout__cta\">Digital marketing cover letter<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p>Cover letters, resumes, and networking are an important part of the job application process. But to really stand out in the marketing industry and show off your skills before getting hired, there\u2019s another tool that every digital marketing professional should add to their job search toolkit: the portfolio.<\/p>\n\n\n\n<p>To help you create a digital marketing portfolio, we asked Francesca Saraco, BrainStation Instructor and Amazon Account Executive, for insights on how to create a marketing portfolio that converts job applications into interviews. We have put all her valuable advice throughout this guide to help you impress potential clients and hiring managers alike.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><a href=\"#why-do-you-need-a-digital-marketing-portfolio\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Why Do You Need a Digital Marketing Portfolio?<\/a><\/li>\n\n\n\n<li><a href=\"#what-to-include-in-a-marketing-portfolio\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What to Include in a Marketing Portfolio<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-make-a-digital-marketing-portfolio\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Make a Digital Marketing Portfolio<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-make-a-marketing-portfolio-with-no-experience\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Make a Marketing Portfolio With No Experience<\/a><\/li>\n\n\n\n<li><a href=\"#marketing-portfolio-best-practices\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Marketing Portfolio Best Practices<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-build-a-digital-marketing-portfolio\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to Build a Digital Marketing Portfolio<\/a><\/li>\n\n\n\n<li><a href=\"#portfolio-the-marketing-skills-you-develop-and-demonstrate\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">Portfolio: The Marketing Skills You Develop and Demonstrate<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"why-do-you-need-a-digital-marketing-portfolio\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Why Do You Need a Digital Marketing Portfolio<\/strong><\/strong><\/strong>?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Whether you are just starting out in digital marketing or are a seasoned professional, a portfolio is your most valuable career asset.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Marketing Portfolio for Beginners &amp; Career Switchers<\/strong><\/h3><\/div>\n\n\n\n<p>If you are looking for your first digital marketing position, you face the experience paradox where you need experience to get a job, but you need a job to get experience. The first step to solving this problem, an online portfolio.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Prove Your Potential<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">It moves beyond saying you can do the work (on a resume) to showing you have done it (through work samples, mock projects, freelance projects, or coursework).<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Stand Out<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Most entry-level applicants only send a resume. Having a marketing portfolio shows dedication, organization, and initiative, attributes highly valued by hiring managers looking to attract clients and talent.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Marketing Portfolio for Experienced Marketers<\/strong><\/h3><\/div>\n\n\n\n<p>If you already have a role, you might think you don&#8217;t need a portfolio until you plan to quit. This is a not the case. Updating your portfolio regularly while you are employed is the best way to track your wins before the data is lost or you forget the details.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>Demonstrate Growth<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">A portfolio visualizes your career trajectory. You can contrast early campaigns with your current high-level strategy to prove you are ready for a Senior or Manager title.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong><strong>Career Insurance<\/strong><\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Companies merge, budgets change, and layoffs happen. Having an up-to-date marketing portfolio ensures you are ready for unexpected opportunities or headhunters.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">It\u2019s important to have examples of your work because you never know when you\u2019ll be asked for it. Showcasing your marketing work helps you be discovered by potential employers. [&#8230;] It\u2019s nice to see how far you\u2019ve come, how much you\u2019ve grown and the different trajectories your work has taken.<\/blockquote><div class=\"bstn-blocks-blockquote__attr\">Francesca Saraco &#8211; BrainStation Instructor &amp; Amazon Account Executive<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-to-include-in-a-marketing-portfolio\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What to Include in a Marketing Portfolio<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>It is easy to guess what a Designer or Web Developer showcases. But for a Marketer, the content can be less obvious because the work involves content strategy, teamwork, media creation, analytics, and building various marketing materials.<\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">Sometimes people in more strategy-driven roles, like a Digital Marketer, are more challenged with what they can put in a portfolio because their work is thinking based.<\/blockquote><div class=\"bstn-blocks-blockquote__attr\">Francesca Saraco &#8211; BrainStation Instructor &amp; Amazon Account Executive<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>The solution is to pair deliverables with context. This includes websites, ads, social media posts, email campaigns, and content writing. However, the visual is not enough. You must explain your specific role in the project and the thought process behind your decisions.<\/p>\n\n\n\n<p>For every project included, start by answering these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li class=\"has-small-font-size\"><strong>The Platform:<\/strong> Which marketing channel did you use?<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>The Contribution:<\/strong> Did you develop the strategy? Write the copy? Coordinate the ad buy?<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>The Result:<\/strong> How did your specific contribution impact the business goal?<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">Don\u2019t take credit for content that\u2019s not yours. There is no shame in crediting collaborators. It shows that you can work on a team.<\/blockquote><div class=\"bstn-blocks-blockquote__attr\">Francesca Saraco &#8211; BrainStation Instructor &amp; Amazon Account Executive<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Can I Feature Client Work on My Marketing Portfolio?<\/strong><\/h3><\/div>\n\n\n\n<p>The short answer is yes, but you must be careful about confidentiality. If you have digital marketing work experience, it is generally acceptable to feature client work samples and real world projects, but there is advice you should to follow.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>Public vs. Private Work<\/strong><\/h4><\/div>\n\n\n\n<p>Public-facing work (like social media graphics, published articles, or live websites) is usually safe to include because it is already in the public domain. However, internal strategy documents, sensitive budget information, or specific customer data should remain protected.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>How to Share Work Safely<\/strong><\/h4><\/div>\n\n\n\n<p>To avoid burning bridges or legal issues, use these strategies:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"m6 14.416 2-2 1.293 1.293a1 1 0 0 0 1.414 0l3-3-1.414-1.414L10 11.588l-1.293-1.292a1 1 0 0 0-1.414 0L6 11.588V8.002H4v9h10v-2H6z\"><\/path><path d=\"M2 1.999h10v4h4v4.011h2V4.585L13.414-.001H2c-1.103 0-2 .897-2 2V20c0 1.104.897 2 2 2h12v-2H2z\"><\/path><path d=\"M20 12.002c-2.206 0-4 1.794-4 4h2c0-1.104.897-2 2-2s2 .896 2 2c0 1.102-.897 2-2 2h-1v3h2v-1.127a4.01 4.01 0 0 0 3-3.873c0-2.206-1.794-4-4-4\"><\/path><circle cx=\"20\" cy=\"23.002\" r=\"1\"><\/circle><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Anonymize the Data<\/strong><\/p>\n\n\n\n<p>If you cannot share exact revenue figures, use percentages. Instead of saying &#8220;I generated $50,000,&#8221; say &#8220;I generated a 20% increase in revenue.&#8221;<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M7 1H3a1 1 0 0 0-1 1v4a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1V2a1 1 0 0 0-1-1M6 5H4V3h2zm9-3h-2a1 1 0 0 0-1 1v2a1 1 0 0 0 1 1h2a1 1 0 0 0 1-1V3a1 1 0 0 0-1-1m6.5 1h-1a.5.5 0 0 0-.5.5v1a.5.5 0 0 0 .5.5h1a.5.5 0 0 0 .5-.5v-1a.5.5 0 0 0-.5-.5m0 8h-1a.5.5 0 0 0-.5.5v1a.5.5 0 0 0 .5.5h1a.5.5 0 0 0 .5-.5v-1a.5.5 0 0 0-.5-.5m0 8h-1a.5.5 0 0 0-.5.5v1a.5.5 0 0 0 .5.5h1a.5.5 0 0 0 .5-.5v-1a.5.5 0 0 0-.5-.5M15 10h-2a1 1 0 0 0-1 1v2a1 1 0 0 0 1 1h2a1 1 0 0 0 1-1v-2a1 1 0 0 0-1-1m0 8h-2a1 1 0 0 0-1 1v2a1 1 0 0 0 1 1h2a1 1 0 0 0 1-1v-2a1 1 0 0 0-1-1M7 9H3a1 1 0 0 0-1 1v4a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-4a1 1 0 0 0-1-1m-1 4H4v-2h2zm1 4H3a1 1 0 0 0-1 1v4a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-4a1 1 0 0 0-1-1m-1 4H4v-2h2z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Blur Sensitive Info<\/strong><\/p>\n\n\n\n<p>If showing a screenshot of a backend dashboard (like Google Analytics or Meta Ads Manager), blur out the client&#8217;s name or specific budget numbers.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">Simply emailing and asking for consent goes a long way. This is something you can do as you&#8217;re exiting a job or internship.<\/blockquote><div class=\"bstn-blocks-blockquote__attr\">Francesca Saraco &#8211; BrainStation Instructor &amp; Amazon Account Executive<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-make-a-digital-marketing-portfolio\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>How to Make a Digital Marketing Portfolio<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Creating a marketing portfolio is a strategic process. It is not just about dumping files into a folder, it is about curating a narrative that sells your skills. Follow these four steps to build a high-impact portfolio.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1st<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1st<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Step<\/span><strong>Curate Project Selections<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">A common misconception is that a marketing portfolio should be an archive of everything you have ever created. In reality, it should be a highlight. Recruiters do not have time to view 20 projects, they want to see the <em>right<\/em> projects.<\/p>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Choose the strategy that fits your career stage:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li class=\"has-small-font-size\"><strong>The Beginner Strategy<\/strong>: If you only have one internship or capstone project, expand it. Break that single project into phases to show you understand the full customer lifecycle and successful marketing processes.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li class=\"has-small-font-size\"><strong>The Specialist Strategy:<\/strong> If you are applying for a specific role (e.g., &#8220;SEO Manager&#8221;), showing a random graphic design flyer might dilute your brand. Choose 3-5 projects in the same domain, such as a focused branding campaign, that highlight adaptability (e.g., one small budget, one large budget, one crisis management).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li class=\"has-small-font-size\"><strong>The Generalist Strategy:<\/strong> If you are applying for a broader role (e.g., &#8220;Growth Marketing&#8221;), prove you can wear multiple hats and show a more diverse portfolio. Choose one strong case study for each major pillar: one SEO writing sample, one Social Media report, and one Email automation sequence.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2nd<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2nd<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Step<\/span><strong>Structure Your Case Studies<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">A common pitfall is treating a marketing portfolio like an art gallery. For a Digital Marketing Specialist, the final image is only 10% of the job. <\/p>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">To demonstrate your process in a visually engaging manner, structure every project page as a case study:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li class=\"has-small-font-size\"><strong>The &#8220;Before&#8221; (The Challenge):<\/strong> Briefly explain the constraints. (e.g., <em>&#8220;We needed to lower CPA by 20% during the holiday selling season.&#8221;<\/em>)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li class=\"has-small-font-size\"><strong>The &#8220;During&#8221; (The Insight):<\/strong> Explain your strategic choice and how you identified the target audience. (e.g., &#8220;<em>I identified our audience preferred video, so we pivoted to a new marketing channel like Reels.<\/em>&#8220;)<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li class=\"has-small-font-size\"><strong>The &#8220;After&#8221; (The Execution):<\/strong> Show the final creative work samples and the results generated.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3rd<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3rd<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Step<\/span><strong>Power Your Marketing Portfolio with Data<\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Digital marketing professionals prove their skill with hard numbers. Whenever possible, use data to back up your claims regarding your marketing efforts.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Weak Description<\/strong><\/th><th><strong>Strong Description<\/strong><\/th><\/tr><\/thead><tbody><tr><td>&#8220;I ran a social media campaign.&#8221;<\/td><td>&#8220;Managed a lead generation campaign with a $5k ad budget that generated 1,200 leads, decreasing CPL by 15%.&#8221;<\/td><\/tr><tr><td>&#8220;I wrote blog posts for the company.&#8221;<\/td><td>&#8220;Produced 4 monthly SEO articles, increasing organic traffic by 40% Year-Over-Year according to Google Analytics.&#8221;<\/td><\/tr><tr><td>&#8220;I sent email newsletters.&#8221;<\/td><td>&#8220;Optimized subject lines to achieve a 25% open rate, 5% above industry average.&#8221;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4th<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4th<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h3 class=\"bstn-blocks-heading__heading-element\"><span class=\"bstn-blocks-heading__eyebrow\">Step<\/span><strong><strong>What to Include in Your Marketing Portfolio (Checklist)<\/strong><\/strong><\/h3><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Ensure every project page in your online portfolio ticks these boxes:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The Brief:<\/strong> A one-sentence summary of the problem.<\/li>\n\n\n\n<li><strong>The Creative:<\/strong> Visuals of the digital ads, social media posts, or emails.<\/li>\n\n\n\n<li><strong>The Tools:<\/strong> Logos of the software used (e.g., &#8220;Built with MailChimp &amp; Canva&#8221;).<\/li>\n\n\n\n<li><strong>The Result:<\/strong> Bolded key metrics (ROI, Click-Through Rate, Growth).<\/li>\n\n\n\n<li><strong>The About:<\/strong> Your personal introduction and contact details.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-make-a-marketing-portfolio-with-no-experience\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>How to Make a Marketing Portfolio With No Experience<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>If you are just starting out and lacking client work, do not let that stop you. Hiring managers are looking for <em>potential<\/em> just as much as past employment.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Leverage Coursework<\/strong><\/h3><\/div>\n\n\n\n<p>Feature the results of projects and hands-on exercises from your <a href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">certifications<\/a> or university courses. Treat the assignment like a real client brief.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M.001.002h24v24h-24z\"><\/path><path fill=\"currentColor\" d=\"M9 23h2v1h2v-1h2v-2H9zm3-18c-3.859 0-7 3.14-7 7a7.01 7.01 0 0 0 4 6.319V19a1 1 0 0 0 1 1h4a1 1 0 0 0 1-1v-.681A7.01 7.01 0 0 0 19 12c0-3.86-3.141-7-7-7m1.666 11.709a1 1 0 0 0-.666.942V18h-2v-.349a1 1 0 0 0-.666-.942A5.01 5.01 0 0 1 7 12c0-2.757 2.243-5 5-5s5 2.243 5 5c0 2.11-1.34 4.003-3.334 4.709M11 0h2v4h-2zM0 11h4v2H0zm20 0h4v2h-4zm.292-8.707 1.413 1.414-3 3-1.413-1.413zm-16.585 0 3 3-1.413 1.414-3-3z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>TIP<\/strong><br>Don&#8217;t just upload the homework file. Reformat it as a case study with a clear challenge, solution, and outcome.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Create Personal Projects<\/strong><\/h3><\/div>\n\n\n\n<p>Launch a blog about cooking, create social media content about hiking, or a newsletter about fashion trends. A personal project allows you to own everything, from creating marketing materials to analyzing data. You are the strategist, the creator, and the analyst. It shows initiative and gives you real data to discuss in interviews.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Public Brand Audits<\/strong><\/h3><\/div>\n\n\n\n<p>An alternative or addition to personal projects, choose a local business or a well-known brand and perform an unsolicited audit. You do not need to collaborate directly with the brands but using your marketing knowledge, create an audit evaluating their current strategy and propose strategic changes that could boost their effectiveness.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>SEO Audit:<\/strong> Run their site through a tool like SEMRush or Moz and write a one-page report on how a brand could improve their ranking.<\/li>\n\n\n\n<li><strong>Social Audit:<\/strong> Analyze social media content and engagement, then propose a new content pillar a brand may be missing.<\/li>\n\n\n\n<li><strong>Email Rewrite:<\/strong> Take a promotional email you received, critique it, and rewrite it to be more effective.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"marketing-portfolio-best-practices\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Marketing Portfolio Best Practices<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>To ensure your marketing portfolio stands out, there are best practices that can level up the professionalism your portfolio presents. A great portfolio is not just about what you show, but how you show it.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Curate Ruthlessly<\/strong><\/h3><\/div>\n\n\n\n<p>Quality beats quantity every time. A hiring manager typically spends less than 3 minutes reviewing a portfolio, make sure your best work samples are presented first to leave your best impression.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Selection<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Cap your marketing portfolio at your best 4-6 projects. If you show too much, you risk the recruiter clicking on your weakest project first.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong>Relevance<\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">If you are applying for a SEO role, move your SEO case studies to the top. Do not force a recruiter to scroll past five graphic design projects to find the relevant one.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Use the &#8220;STAR&#8221; Method for Case Studies<\/strong><\/h3><\/div>\n\n\n\n<p>When describing your projects, avoid vague language. Use the <strong>S.T.A.R.<\/strong> method to ensure your storytelling is clear, logical, and impactful:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Situation:<\/strong> What was the problem the business faced?<\/li>\n\n\n\n<li><strong>Task:<\/strong> What was your specific responsibility?<\/li>\n\n\n\n<li><strong>Action:<\/strong> What steps\/strategy did you execute?<\/li>\n\n\n\n<li><strong>Result:<\/strong> What was the quantitative outcome?<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-build-a-digital-marketing-portfolio\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>How to Build a Digital Marketing Portfolio<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Once you have gathered your content, you need to decide where it will live. The platform you choose is part of the presentation itself.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Choosing Your Platform: Pros and Cons<\/strong><\/h3><\/div>\n\n\n\n<p>There are three main formats for a digital marketing portfolio. Choose the one that fits your technical skills and the specific requirements of the jobs you are applying for.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Platform Type<\/strong><\/th><th><strong>Best For<\/strong><\/th><th><strong>Examples<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Website Portfolio<\/strong><\/td><td>SEO Specialists or Content Marketers<\/td><td>Squarespace, Wix or WordPress<\/td><\/tr><tr><td><strong>Online Portfolio<\/strong><\/td><td>Social Media Managers or Copywriters<\/td><td>Behance, Clippings.me, Carbonmade or Contently<\/td><\/tr><tr><td><strong>PDF \/ Slide Deck Portfolio<\/strong><\/td><td>Strategists or Analysts<\/td><td>Canva, PowerPoint, Keynote or InDesign<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">Keep it nice and organized, create a nice user experience and show off your personality. Remember that the portfolio website itself becomes an example of your work.<\/blockquote><div class=\"bstn-blocks-blockquote__attr\">Francesca Saraco &#8211; BrainStation Instructor &amp; Amazon Account Executive<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Option 1: The Personal Website Portfolio<\/strong><\/h3><\/div>\n\n\n\n<p>For most digital marketers, a personal website is the best choice. It serves as a 24\/7 hub for your personal brand and proves you understand how the web works. You can even use an AI website builder to get started quickly.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong>Key Elements of a High-Converting Website Portfolio:<\/strong><\/strong><\/h4><\/div>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>The Custom Domain:<\/strong> Buy your own name (e.g., firstnamelastname.com). It costs very little but signals high professionalism.<\/li>\n\n\n\n<li><strong>The &#8220;Hero&#8221; Section:<\/strong> Within 3 seconds of landing on your site, a recruiter should know who you are and what you do. (e.g., <em>&#8220;Data-Driven Digital Marketer specializing in PPC and Paid Social&#8221;<\/em>).<\/li>\n\n\n\n<li><strong>Mobile Optimization:<\/strong> A lot of web traffic is mobile. If a digital marketer&#8217;s site breaks on mobile, it is a red flag for employers.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Step-by-Step: Building the Website <strong><strong><strong><strong>Portfolio<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Curate Your Samples<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Select your top 4-6 most successful projects. Ensure you have high-resolution images.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Create a Compelling Homepage<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Focus on a clear headline and a featured work grid.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Design a Strong About Page<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>This is often the most visited page. Share your story, your philosophy on marketing, and a link to your resume. Make sure it includes your contact details.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Create a Services Page<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>If you are freelancing, add a separate page or services page outlining what you offer.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Build the Case Study Pages<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Use the checklist provided earlier in this guide. Structure them consistently so hiring managers know where to look for results.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Optimize for SEO<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Use keywords like &#8220;SEO Specialist [Your City]&#8221; in your portfolio page titles and meta descriptions. Modern AI powered portfolio tools can often do this with just a few clicks.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Website Portfolio Dos and Don&#8217;ts<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Do<\/strong><\/th><th><strong>Don&#8217;t<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Optimize for mobile. Ensure text is readable on a phone screen.<\/td><td>Use dead links. Always use screenshots of your work, as live webpages (like client sites) can change or be deleted.<\/td><\/tr><tr><td>Show your personality. The &#8220;About&#8221; page is where you connect culturally.<\/td><td>Hide your contact info. Put a &#8220;Hire Me&#8221; or &#8220;Contact&#8221; button in the main navigation bar. You could even have a dedicated contact page.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Website <strong><strong><strong><strong>Portfolio<\/strong><\/strong><\/strong><\/strong> Pros and Cons<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Pros<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Best for SEO (you can rank for your own name)<\/td><td>Monthly hosting costs<\/td><\/tr><tr><td>Demonstrates web literacy<\/td><td>Higher learning curve<\/td><\/tr><tr><td>Highly customizable<\/td><td>Takes longer to build<\/td><\/tr><tr><td>Looks the most professional<\/td><td>Needs the most maintenance<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Option 2: Online Portfolio<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>If you do not have the time or budget to build a custom marketing portfolio website, third-party online porfolios are an excellent alternative. These platforms are designed for specific types of creators, making them ideal for specialized roles.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Recommended Resources for <strong><strong><strong><strong><strong>Online Portfolio<\/strong><\/strong><\/strong><\/strong><\/strong>s:<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Clippings.me:<\/strong> Best for those offering copywriting services like Content Marketers. It focuses on writing samples, journalism, and blog posts.<\/li>\n\n\n\n<li><strong>Behance:<\/strong> Best for the visual Social Media Marketer and Advertising Specialist. It is highly visual and allows you to display mockups of Instagram grids or ad creatives.<\/li>\n\n\n\n<li><strong>Contently:<\/strong> Best for seasoned Writers. It automatically aggregates your bylines from around the web.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Step-by-Step: Setting Up an Online Portfolio<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Choose Your Niche<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Select the platform that will better match your role and representation needed.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Upload &amp; Tag<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>These platforms rely on internal search. Upload your work and use relevant tags (e.g., &#8220;Email Marketing,&#8221; &#8220;B2B Copywriting&#8221;) so recruiters can find you.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Custom Banner<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Replace the default background image with a custom banner that lists your name and job title to look more professional.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Online Portfolio Site Dos and Don&#8217;ts<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Do<\/strong><\/th><th><strong>Don&#8217;t<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Fill out your bio completely. Link back to your LinkedIn profile.<\/td><td>Upload work without context. Even on visual online portfolio websites like Behance, add a description of the strategy.<\/td><\/tr><tr><td>Browse other marketing portfolios for the most innovative ideas. Use the community features to network with other marketers.<\/td><td>Leave the default URL. Most platforms allow you to customize your URL (e.g., behance.net\/yourname).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Online Portfolio Site Pros and Cons<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Pros<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Free or low cost<\/td><td>Limited design control<\/td><\/tr><tr><td>Very fast setup<\/td><td>Harder to add custom analytics<\/td><\/tr><tr><td>Built-in community \/ network<\/td><td>Your work looks similar to everyone else&#8217;s<\/td><\/tr><tr><td>No coding required<\/td><td>Less web literacy demonstrated<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong>Option 3: PDF \/ Slide Deck Portfolio<\/strong><\/h3><\/div>\n\n\n\n<p>While websites are great for general branding, a Marketing Portfolio PDF is an undeniable weapon for specific job applications. You typically attach this to an email application or present it live during an interview.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>Recommended Tools for PDF Portfolio:<\/strong><\/h4><\/div>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Canva:<\/strong> Offers free, beautiful presentation templates.<\/li>\n\n\n\n<li><strong>PowerPoint \/ Keynote:<\/strong> Best if you need to present live in a boardroom setting.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong>Step-by-Step: Creating a PDF Portfolio<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Tailor the Content<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Unlike a website, a PDF should be edited for the specific company. If you are applying to a fashion brand, rearrange your slides to put your fashion\/lifestyle case studies first.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Visual Hierarchy<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Use a slide-deck format. Dedicate one slide to the challenge, one to the strategy and process, and one to the results.<\/li>\n<\/ul>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Add Interactive Elements<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Export your slide deck as an interactive PDF. This allows you to include clickable links to your LinkedIn, relevant social media profiles, or video content hosted on YouTube\/Vimeo.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong>PDF Portfolio Dos and Don&#8217;ts<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Do<\/strong><\/th><th><strong>Don&#8217;t<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Compress the file. Keep your PDF under 5MB so it doesn&#8217;t get blocked by corporate firewalls.<\/td><td>Write walls of text. Use bullet points, this is a presentation, not a novel.<\/td><\/tr><tr><td>Include a cover slide. Make sure your name, contact info, and role are on the very first slide.<\/td><td>Rely on internet access. If presenting live, have the file saved locally in case the Wi-Fi fails.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong>PDF Portfolio Pros and Cons<\/strong><\/h4><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-bstn-table-comparison-variant\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Pros<\/strong><\/th><th><strong>Cons<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Total control over layout<\/td><td>Not searchable on Google<\/td><\/tr><tr><td>Can be hyper-tailored for specific job applications<\/td><td>Static<\/td><\/tr><tr><td>Formatting consistency (looks the same on every user screen)<\/td><td>No Analytics (you cannot track views or clicks)<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"portfolio-the-marketing-skills-you-develop-and-demonstrate\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Portfolio: The Marketing Skills You Develop and Demonstrate<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Building a marketing portfolio is not just about archiving your past work, the process of creating the portfolio is a skill-building exercise in itself. When you are in an interview, you can simply demonstrate your expertise by referencing the creation of your portfolio.<\/p>\n\n\n\n<p>Think of it this way: <strong>The portfolio is your marketing campaign, and the product you are selling is <em>you<\/em>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong>Technical Proficiency &amp; Design<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>By using tools like Canva, Squarespace, or WordPress, you show you can navigate Content Management Systems (CMS) and have an eye for visual hierarchy.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m20.998 24-5.334-4h-3.166c-.827 0-1.5-.673-1.5-1.5v-7c0-.827.673-1.5 1.5-1.5h10c.827 0 1.5.673 1.5 1.5v7c0 .827-.673 1.5-1.5 1.5h-1.5zm-8-6h3.334l2.666 2v-2h3v-6h-9z\"><\/path><path fill=\"currentColor\" d=\"M2.998 20v-4h-1.5c-.827 0-1.5-.673-1.5-1.5v-11c0-.827.673-1.5 1.5-1.5h13c.827 0 1.5.673 1.5 1.5v4.498h-2V4h-12v10h3v2l2.666-2h1.334v2h-.666z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Interview Talking Point<\/strong><\/p>\n\n\n\n<p>I built this portfolio using [Platform], which required me to learn basic UX principles and image optimization to ensure the site loads quickly on mobile.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Data Storytelling<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Putting a marketing portfolio together forces you to look at old spreadsheets and find the narrative. You are demonstrating data literacy by filtering out vanity metrics.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m20.998 24-5.334-4h-3.166c-.827 0-1.5-.673-1.5-1.5v-7c0-.827.673-1.5 1.5-1.5h10c.827 0 1.5.673 1.5 1.5v7c0 .827-.673 1.5-1.5 1.5h-1.5zm-8-6h3.334l2.666 2v-2h3v-6h-9z\"><\/path><path fill=\"currentColor\" d=\"M2.998 20v-4h-1.5c-.827 0-1.5-.673-1.5-1.5v-11c0-.827.673-1.5 1.5-1.5h13c.827 0 1.5.673 1.5 1.5v4.498h-2V4h-12v10h3v2l2.666-2h1.334v2h-.666z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Interview Talking Point<\/strong><\/p>\n\n\n\n<p>In compiling my case studies, I learned how to tell a story with high impact metrics and focus on the KPIs that actually drove business value.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>Strategic Communication<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>One of the hardest skills in marketing is brevity. Your marketing portfolio forces you to summarize complex digital marketing projects into easily digestible summaries.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"m20.998 24-5.334-4h-3.166c-.827 0-1.5-.673-1.5-1.5v-7c0-.827.673-1.5 1.5-1.5h10c.827 0 1.5.673 1.5 1.5v7c0 .827-.673 1.5-1.5 1.5h-1.5zm-8-6h3.334l2.666 2v-2h3v-6h-9z\"><\/path><path fill=\"currentColor\" d=\"M2.998 20v-4h-1.5c-.827 0-1.5-.673-1.5-1.5v-11c0-.827.673-1.5 1.5-1.5h13c.827 0 1.5.673 1.5 1.5v4.498h-2V4h-12v10h3v2l2.666-2h1.334v2h-.666z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Interview Talking Point<\/strong><\/p>\n\n\n\n<p>The challenge of this portfolio was taking a 6-month campaign and synthesizing it into a one-page summary that anyone could understand in under two minutes.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong><strong><strong>The Soft Skills<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Beyond the hard skills, the actual exercise of building the marketing portfolio is great experience because it forces you to develop soft skills by:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M-.001 0H24v24.001H-.001z\"><\/path><g fill=\"currentColor\"><path d=\"M21 6h-5V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3H3a1 1 0 0 0-1 1v12a1 1 0 0 0 1 1h18a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1M10 4h4v2h-4zm10 14H4V8h16z\"><\/path><path d=\"M13.184 12h-2.367c-.415-1.162-1.513-2-2.817-2s-2.402.838-2.816 2H8v2H5.184c.413 1.163 1.511 2 2.816 2s2.404-.836 2.816-2h2.367c.413 1.164 1.512 2 2.816 2s2.404-.836 2.816-2H16v-2h2.816c-.414-1.162-1.513-2-2.816-2s-2.402.838-2.816 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Auditing your own gaps<\/strong><\/strong><\/p>\n\n\n\n<p>Identifying where you lack experience so you can fix it.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M10 4h12v2H10zm0 7h12v2H10zm0 7h12v2H10zM6.293 2.293 5 3.586 3.707 2.293 2.293 3.707 3.586 5 2.293 6.293l1.414 1.414L5 6.414l1.293 1.293 1.414-1.414L6.414 5l1.293-1.293zm0 7L5 10.586 3.707 9.293l-1.414 1.414L3.586 12l-1.293 1.293 1.414 1.414L5 13.414l1.293 1.293 1.414-1.414L6.414 12l1.293-1.293zm0 7L5 17.586l-1.293-1.293-1.414 1.414L3.586 19l-1.293 1.293 1.414 1.414L5 20.414l1.293 1.293 1.414-1.414L6.414 19l1.293-1.293z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Curating ruthlessly<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Making executive decisions on what to cut.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"m16.618 3-1-2H10v10h12V3zM20 9h-8V3h2.382l1 2H20zm-4.382 4H10v10h12v-8h-5.382zM20 21h-8v-6h2.382l1 2H20z\"><\/path><circle cx=\"3\" cy=\"3\" r=\"1\"><\/circle><circle cx=\"3\" cy=\"7\" r=\"1\"><\/circle><circle cx=\"3\" cy=\"11\" r=\"1\"><\/circle><circle cx=\"3\" cy=\"15\" r=\"1\"><\/circle><circle cx=\"3\" cy=\"19\" r=\"1\"><\/circle><circle cx=\"7\" cy=\"19\" r=\"1\"><\/circle><circle cx=\"7\" cy=\"7\" r=\"1\"><\/circle><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>Structuring information<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Practicing Information Architecture by organizing disparate content into a cohesive flow.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>This preparation will not only help you land the job but also position you to succeed with potential clients and employers once you\u2019re hired.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-is-an-seo-specialist\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">What is an SEO Specialist?<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/digital-marketer-cover-letter-templates-and-examples\"><span class=\"bstn-blocks-content-nav-footer__link-text\">Digital marketing cover letter<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Marketing Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<br><a href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><\/a><\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">AI Digital Marketer Certification (DMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Digital Marketer Certification (DMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\">Artificial Intelligence Certification (AIC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Artificial Intelligence Certification (AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127361","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127361\/revisions"}],"predecessor-version":[{"id":137361,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127361\/revisions\/137361"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}