{"id":127412,"date":"2021-12-03T16:38:16","date_gmt":"2021-12-03T21:38:16","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127412"},"modified":"2026-02-10T11:59:13","modified_gmt":"2026-02-10T16:59:13","slug":"what-is-an-seo-specialist","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/what-is-an-seo-specialist","title":{"rendered":"What Is an SEO Specialist?"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" 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1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">What is an SEO Specialist?<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s Digital Marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. The guide provides an in-depth overview of the marketing skills you should learn, the best available digital marketing training options, career paths in digital marketing, how to become a digital marketer, and more.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become a Digital Marketer<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become a Digital Marketer.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"digital-marketing\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-04-03T21:49:51+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Digital Marketing Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Digital Marketing Certification page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list is-style-kg-list-primary\">\n<li><a href=\"#what-is-an-seo-specialist\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What is an SEO Specialist?<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-seo-marketing\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">What is SEO Marketing?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-be-a-seo-expert\" data-type=\"internal\" data-id=\"#what-is-digital-marketing\">How to be a SEO Expert<\/a><\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-an-seo-specialist\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What is an SEO Specialist?<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>What is an SEO Specialist? A Search Engine Optimization (SEO) Specialist tests, analyzes, and changes a website so it is optimized for search engines, helping the site rank higher in search engine results on major platforms like Google and Bing.<\/p>\n\n\n\n<p>An SEO expert performs page optimization across a website to ensure their content remains an authority in their brand&#8217;s market segment. By aligning the site&#8217;s content with actual user behavior, they ensure the business gets found by the right people. In other words, an SEO Specialist is no different from any other digital marketing specialist: they are ultimately trying to create more sales for the company they are working for.<\/p>\n\n\n\n<p>But the role has evolved. Years ago, an SEO Specialist might have been a solitary figure focused purely on keywords and metadata. Today, the role requires a hybrid of data science, content strategy, and technical problem solving skills.<\/p>\n\n\n\n<p>They must have a working familiarity with the technical language of website development (HTML, and how JavaScript affects rendering) while possessing the empathy to understand human purchasing behavior and the ability to adapt the content displayed to meet users&#8217; needs.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What Are an SEO Specialist&#8217;s Job Responsibilities?<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-flyout\"><div class=\"bstn-blocks-flyout__flyout-wrapper\"><div class=\"bstn-blocks-flyout__card bstn-blocks-flyout__card--grow-down\" style=\"top:0\" data-aos=\"fade-in\"><div class=\"bstn-blocks-flyout__img-wrapper\"><\/div><div class=\"bstn-blocks-flyout__content-wrapper\"><div class=\"bstn-blocks-flyout__eyebrow\">2026 Guide<\/div><div class=\"bstn-blocks-flyout__title\"><\/div><a href=\"https:\/\/brainstation.io\/career-guides\/what-does-a-digital-marketer-do\" class=\"bstn-blocks-flyout__cta\">What Does a Digital Marketer Do?<\/a><\/div><\/div><\/div><\/div>\n\n\n\n<p>While daily tasks vary between agencies, in-house roles, and freelance work, the core responsibilities found in a typical SEO specialist job description go far beyond simple keyword research. They include:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M.001.002h24v24h-24z\"><\/path><path fill=\"currentColor\" d=\"M15 4c0-1.654-1.346-3-3-3S9 2.346 9 4s1.346 3 3 3 3-1.346 3-3m-3 1c-.551 0-1-.449-1-1s.449-1 1-1 1 .449 1 1-.449 1-1 1m6.95 14.684-1-3A1 1 0 0 0 17 16h-.279l-.771-2.316A1 1 0 0 0 15 13V9h1V7H8v2h1v4a1 1 0 0 0-.949.684L7.28 16H7a1 1 0 0 0-.949.684l-1 3a1 1 0 0 0 .139.9A1 1 0 0 0 6 21h12a1 1 0 0 0 .811-.416 1 1 0 0 0 .139-.9M11 9h2v4h-2zm-1.279 6h4.559l.334 1H9.387zm-2.334 4 .334-1h8.559l.334 1z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Developing Optimization Strategies<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>This involves planning a marketing strategy to increase the company\u2019s website rankings. An SEO Specialist must analyze competitor strategies to find gaps where their company can become the leading authority.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0-.001h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M10 18H2V8h15.999v2H20V5c0-1.102-.897-2-2-2h-1V0h-2v5h-1V3H7V0H5v5H4V3H2C.897 3 0 3.897 0 5v13c0 1.103.897 2 2 2h8zm8 4c-1.077 0-2.063-.44-2.81-1.19L17 19h-5v5l1.763-1.763A6.04 6.04 0 0 0 18 24c3.309 0 6-2.691 6-6h-2c0 2.205-1.794 4-4 4\"><\/path><path d=\"M22.239 13.76A5.94 5.94 0 0 0 18 12c-3.309 0-6 2.691-6 6h2c0-2.206 1.794-4 4-4 1.078 0 2.065.44 2.811 1.189L19 17h5v-5z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>Performing Ongoing Keyword Research<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Discovering new relevant keywords is not a one-time task. It involves analyzing search volume and identify trends to guide marketing initiatives.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M2 6h17.999l-.001 9H22V2c0-1.103-.897-2-2-2H2C.897 0 0 .897 0 2v16c0 1.103.897 2 2 2h11v-2H2zm5-2V2h3v2zm13 0h-8V2h8zM5 2v2H2V2z\"><\/path><path d=\"M22.293 16.287 18 20.58l-2.293-2.293-1.414 1.414L18 23.409l5.707-5.708z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>Executing Technical SEO Audits<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Technical SEO audits are a diagnostic test, analyzing websites to ensure their performance is thriving. SEO Specialists change website architecture, content structure, linking, and other factors to ensure the site is easy to navigate for search engines.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M2 6h18v2.001L22 6V2c0-1.103-.897-2-2-2H2C.897 0 0 .896 0 2v16c0 1.103.897 2 2 2h6l2-2H2zm5-2V2h3v2zm13 0h-8V2h8zM5 2v2H2V2zm10 19.586L13.414 20l2.293-2.293-1.414-1.414-3 3a1 1 0 0 0 0 1.414l3 3a.997.997 0 0 0 1.414 0l3-3-1.414-1.414zm8.707-7.294-3-3a1 1 0 0 0-1.414 0l-3 3 1.414 1.414L20 13.414 21.586 15l-2.293 2.293 1.414 1.414 3-3a1 1 0 0 0 0-1.415\"><\/path><path d=\"m18.293 15.292 1.414 1.414-3 3-1.414-1.414z\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>Creating Link-Building Strategies<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>To build authority, specialists must earn authoritative credit from other sites. This involves outreach and content marketing to create link-worthy assets.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><g fill=\"currentColor\"><path d=\"M22 21.999v-13a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v13h-1v-7a1 1 0 0 0-1-1h-4a1 1 0 0 0-1 1v7H8v-10a1 1 0 0 0-1-1H3a1 1 0 0 0-1 1v10H0v2h24v-2zm-18 0v-9h2v9zm7 0v-6h2v6zm7 0v-12h2v12z\"><\/path><path d=\"M5 7c.365 0 .704-.105.999-.277l4.002 2.286A1.998 1.998 0 0 0 14 8.999c0-.178-.031-.346-.074-.51l4.563-4.563c.163.043.333.074.511.074a2 2 0 1 0-2-2c0 .178.031.348.074.511l-4.563 4.563A2 2 0 0 0 12 7c-.365 0-.704.106-.999.277L6.999 4.991A1.999 1.999 0 0 0 3 5a2 2 0 0 0 2 2\"><\/path><\/g><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong>Monitoring Performance Metrics<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>An SEO Specialist will use web analytics tools such as Google Analytics and Google Search Console to track the ROI of their efforts.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M20.372 19.059a3.48 3.48 0 0 0 1.129-2.559c0-1.93-1.57-3.5-3.5-3.5s-3.5 1.57-3.5 3.5c0 1.013.439 1.918 1.129 2.559-1.478.534-2.629 1.562-2.629 2.941h2c0-.598 1.413-1.357 3-1.357s3 .76 3 1.357h2c0-1.38-1.151-2.407-2.629-2.941M18.001 15c.827 0 1.5.673 1.5 1.5s-.673 1.5-1.5 1.5-1.5-.673-1.5-1.5.673-1.5 1.5-1.5m-9.629 4.059A3.48 3.48 0 0 0 9.501 16.5c0-1.93-1.57-3.5-3.5-3.5s-3.5 1.57-3.5 3.5c0 1.013.439 1.918 1.129 2.559-1.478.534-2.629 1.561-2.629 2.941h2c0-.598 1.413-1.357 3-1.357s3 .76 3 1.357h2c0-1.38-1.151-2.407-2.629-2.941M6.001 15c.827 0 1.5.673 1.5 1.5s-.673 1.5-1.5 1.5-1.5-.673-1.5-1.5.673-1.5 1.5-1.5m9-4h2c0-1.38-1.151-2.407-2.629-2.941A3.48 3.48 0 0 0 15.501 5.5c0-1.93-1.57-3.5-3.5-3.5s-3.5 1.57-3.5 3.5c0 1.013.439 1.918 1.129 2.559C8.152 8.593 7.001 9.62 7.001 11h2c0-.598 1.413-1.357 3-1.357s3 .759 3 1.357m-3-7c.827 0 1.5.673 1.5 1.5s-.673 1.5-1.5 1.5-1.5-.673-1.5-1.5.673-1.5 1.5-1.5\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong>Collaborating with the Marketing Team<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>SEO Specialists work as the bridge between the marketing department and the web development team, ensuring SEO best practices are followed in every update.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-card__icon\"><path fill=\"none\" d=\"M0-.001h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M17.414 2.301a1 1 0 0 0-1.414 0l-.722.722L13.135.879 6 8.015 7.414 9.43l5.722-5.722.729.729L3.142 15.159c-.075.075-.15.195-.194.292-.01.022-2.189 6.527-2.189 6.527A.99.99 0 0 0 1 23a.99.99 0 0 0 1.022.241s6.505-2.18 6.527-2.189c.097-.044.217-.119.292-.194L21.7 8a1.004 1.004 0 0 0 0-1.415zm-3.563 4.978 2.871 2.873-8.585 8.585-2.872-2.873zM3.288 20.712l.999-2.996 1.999 1.998zM18.135 8.737l-2.871-2.871 1.443-1.444 2.872 2.872z\"><\/path><\/svg><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong>Writing Compelling Content<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Whether writing blog posts, landing pages, or meta descriptions, they must produce high-quality content that balances web requirements with human readability.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-seo-marketing\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>What is SEO Marketing?<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>SEO stands for search engine optimization, which is a digital marketing strategy that optimizes your website to get organic traffic from the search engine results page (SERP).<\/p>\n\n\n\n<p>By understanding how SEO works, you can create content your target audience is looking for and present it in the most optimized format. This ensures your site shows up more often in search results, improving the company&#8217;s online presence and connecting you to new users and customers.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>SEO vs. SEM: What is the difference?<\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Too often, search engine optimization and search engine marketing (SEM) are lumped together, but they are fundamentally different strategies that require different mindsets.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>SEO (Search Engine Optimization)<\/strong> <\/p>\n\n\n\n<p>SEO focuses on getting web pages to rank organically (for free) in search results. It involves content creation, technical optimization, and link building.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Cost:<\/strong> Clicks are free, but the process of finding the right keywords can be a time and resource investment.<\/li>\n\n\n\n<li><strong>Speed:<\/strong> Results can vary depending on if you are starting a site from scratch or are making adjustments to a pre-existing site. For net-new sites, it can takes months to build authority and see results.<\/li>\n\n\n\n<li><strong>ROI:<\/strong> Compounding. A high-ranking article can drive traffic for years without extra cost.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>SEM (Search Engine Marketing)<\/strong> <\/p>\n\n\n\n<p>SEM is the most direct route, marketing a business using paid advertisements (Google Ads or PPC) that appear in search engine results.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Cost:<\/strong> You pay for every single click.<\/li>\n\n\n\n<li><strong>Speed:<\/strong> Instant. You can appear at the top of Google in minutes for your chosen keywords.<\/li>\n\n\n\n<li><strong>ROI:<\/strong> Direct and transactional. The traffic is directly tied to your budget, as soon as you stop paying, the traffic stops.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Ideally, SEO and SEM work together as pillars of a comprehensive digital marketing plan. You use SEM to get immediate data and traffic while your strategic marketing builds long-term authority.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Why SEO is Important?<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Even in an AI-driven era, more than half of all website traffic starts with a customer search. While ads and AI Overviews increasingly crowd the top of the page, users still overwhelmingly scroll past paid placements to find organic results, viewing them as unbiased recommendations.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-blockquote bstn-blocks-blockquote\"><div class=\"row\"><div class=\"bstn-blocks-blockquote__inner col col-sm-9\"><blockquote class=\"bstn-blocks-blockquote__quote\">Search Engine Optimization (SEO) is important because users click organic search results over ads as much as 94 percent of the time.\u00a0<\/blockquote><div class=\"bstn-blocks-blockquote__attr\"><a href=\"https:\/\/searchdecoder.medium.com\/18-eye-opening-seo-statistics-to-prove-the-value-of-organic-search-ff1b19aade40\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Medium<\/u><\/a>\u00a0<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>However, the definition of &#8216;ranking&#8217; has evolved. Because sponsored results and AI summaries push traditional links further down the page, securing the top organic spot is no longer a bonus, it is a survival requirement to remain visible.<\/p>\n\n\n\n<p>Ranking matters more than ever because the click-through rate decreases drastically from the 1st result to the 5th and to the 10th. If you aren\u2019t appearing in the earliest search engine results pages, you are missing out on your target audience. This is crucial for both global brands and local businesses trying to capture nearby traffic.<\/p>\n\n\n\n<p>Unlike social media traffic which offers fleeting attention, search traffic is often sourced from high-intent searchers. A user searching for &#8220;best CRM software for small business&#8221; is actively looking for a solution, making them a valuable lead.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>Key SEO Strategies<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>To achieve high rankings, an SEO Specialist relies on three main strategic pillars:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>On-Page SEO<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">This includes the optimization of content and structure of the pages on your website. The goal is to help search engines understand exactly what your content is about.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Keyword Optimization:<\/strong> Strategically placing keywords in the first header, first paragraph, and subheaders with purpose.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Content Quality:<\/strong> Google prioritizes content that demonstrates experience, expertise, authoritativeness, and trustworthiness. The content must comprehensively answer the user&#8217;s query.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Internal Linking:<\/strong> Creating a web of links between your own pages to pass authority from high-performing pages to new ones, and keep users within your digital environment.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Image Optimization:<\/strong> Ensuring images have descriptive alternative text so search engines can contextualize them.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Off-Page SEO<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">This strategy takes place outside your website. It is intended to build the reputation and authority of your brand by having other reputable websites mention you. The ultimate goal is affecting how search engines perceive your site&#8217;s authority on the subject matter you present.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Backlinks:<\/strong> This is the currency of the web. When a reputable site (like <em>The New York Times<\/em> or a university .edu site) links to you, it acts as a vote of confidence and builds your authority in the algorithms of search engines.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Digital PR:<\/strong> Getting your brand mentioned in news outlets and relevant industry blogs.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Guest Posting:<\/strong> Writing high-value articles for other sites in your niche to earn exposure and referral traffic.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Technical SEO<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">This refers to the infrastructure of your website. It ensures that search engines can actually access and read your pages. Even highly curated, well researched content will not rank if technical errors prevent Google\u2019s bots from finding it.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card-grid bstn-blocks-card-grid\"><div class=\"row\">\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Crawlability:<\/strong> Ensuring the robots.txt file isn&#8217;t blocking Google bots.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Site Speed:<\/strong> Optimizing code and compressing images so the page loads in under 2 seconds.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Mobile Friendliness:<\/strong> Ensuring the site is responsive. Since Google uses Mobile-First Indexing, they look at your mobile site first to determine rankings.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li><strong>Schema Markup:<\/strong> Adding specific code that helps Google create Rich Snippets (Google formatting your content in optimized way) in the search results.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-to-be-a-seo-expert\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong>How to be a SEO Expert<\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>While there are a number of ways to become an SEO Specialist, there is no single path. Many people begin their careers in generalist marketing roles before narrowing their focus, but that is far from a strict rule.<\/p>\n\n\n\n<p>The majority of SEO Specialist job postings do not require a bachelor\u2019s degree. The most important requirement is to have up-to-date SEO skills and knowledge, along with being able to effortlessly demonstrate them.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Essential Skills for SEO Specialists<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>To be a successful SEO Specialist, you need a unique blend of analytical and creative skills. These skills can take anywhere from months to years to master. Some key areas to focus your development on include:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h5 has-text-align-left\" id=\"\"><h5 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Hard Skills<\/strong><\/strong><\/strong><\/strong><\/strong><\/h5><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Data Analytics:<\/strong> You must be comfortable reading spreadsheets and interpreting data from Google Analytics. You need to look at a drop in traffic and diagnose why it happened.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Technical Skills:<\/strong> An SEO analyst doesn&#8217;t need to be a software engineer, but they should be able to look at the source code of a page and identify a rogue noindex tag or a broken canonical link.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Copywriting:<\/strong> SEO keywords must be optimized for search-ability while sounding natural and enticing to human readers. You need to understand how to write headlines that drive clicks and structure articles that keep readers engaged.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h5 has-text-align-left\" id=\"\"><h5 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Soft Skills<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h5><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Professional Development:<\/strong> The SEO trends and search engine algorithms change quickly, often and without announcement. An SEO Specialist must be willing to commit to lifelong learning to stay up-to-date on best practices.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Communication Skills:<\/strong> You will often need to explain complex technical issues to non-technical stakeholders, like convincing a client why they need to budget for a site speed audit.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-primary\">\n<li><strong>Critical Thinking:<\/strong> SEO is rarely black and white. It requires formulating a hypothesis, testing it, and analyzing the results.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>The SEO<\/strong> Practitioner&#8217;s Toolkit<\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>Successful SEO experts holster a variety of tools in their toolkit. Leveraging software to analyze the massive amount of data on the web helps to quickly synthesize trends and allow SEO Specialists to make the best data informed decisions possible.<\/p>\n\n\n\n<p>To effectively create and optimize content, practitioners need to use industry-standard tools. Familiarity with these is often a prerequisite for SEO jobs. Some of the most popular industry tools include:<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Google Analytics (GA4)<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>The source of truth for traffic data. GA4 allows SEO Specialists to see how many people visited a site, where they came from, if they bought a product and any other data Google collected from a user&#8217;s activity on a site.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Google Search Console (GSC)<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>The direct line of communication between your site and Google. It alerts you to technical errors and shows exactly which keywords your site is ranking for.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Google PageSpeed Insights<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>A free tool that scores your site\u2019s speed on mobile and desktop, offering specific technical recommendations to make it faster.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Ahrefs &amp; SEMRush<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>These are SEO suites. They are essential for:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist-alternate\">\n<li>Competitor Research: Seeing exactly what keywords your competitors rank for.<\/li>\n\n\n\n<li>Backlink Analysis: Seeing who links to your competitors.<\/li>\n\n\n\n<li>Keyword Research: Generating thousands of keyword ideas from a single seed term to help inform your keyword strategy.<\/li>\n<\/ul>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>How SEO Specialists use these Tools<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Working on SEO means applying these tools to find gaps. It isn&#8217;t just about looking at charts, it&#8217;s about taking action.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">The Content Gap Analysis<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Use Ahrefs to find keywords your competitors rank for but you do not. Trends amongst competitors can reveal insight into research they have already done on the highest performing keywords. Once you uncover keywords that apply to your niche, write better and more comprehensive content to target those terms.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">The Optimization Loop<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Go back to old articles that are ranking on page 2 of Google. Refresh the content, add new data, and improve the headers. Often, this can bump existing content to page 1.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--staggered\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--staggered\"><\/div><\/div><div class=\"col col-md-3\"><div class=\"bstn-blocks-timeline-entry__title\">Technical Health Checks<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-9 bstn-blocks-timeline-entry__innerblocks--staggered\">\n<p>Regularly crawl your own site to find broken links (404s) or images that are too large, and fix them before they hurt your user experience.<\/p>\n<\/div><\/li>\n<\/ul><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>How to do an SEO Audit<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>An SEO audit is often the first step to improved web performance. It involves evaluating the technical aspects of a website to deliver insights that will lead to improving its ranking and visibility. Think of it like a medical checkup for a website.<\/p>\n\n\n\n<p>To perform an audit, you must look at:<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Indexing &amp; Rendering<\/strong>: Can web crawlers find and understand your pages? Check your robots.txt file and XML Sitemap. If Google can&#8217;t see your page, you can&#8217;t rank in search results.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Site Speed &amp; Core Web Vitals<\/strong>: Does the page load quickly? Page speed is a confirmed ranking factor. Use tools to identify coding improvements or large, unoptimized images that are slowing you down.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Broken Links &amp; Errors<\/strong>: Are there 404 errors (Page Not Found) hurting the user experience? Internal links that lead nowhere frustrate users and waste Google&#8217;s crawl budget.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list is-style-kg-list-checklist\">\n<li><strong>Mobile Friendliness<\/strong>: Is the site optimized for mobile search? Test the font sizes and button spacing. Since over half of all searches happen on mobile devices, a poor mobile experience is a lower ranking sentence.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>How to Learn SEO<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>If you are completely new to search engine optimization, you must first build your understanding of the fundamentals.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong>Learn the Basics<\/strong><\/p>\n\n\n\n<p>Start with the vocabulary. Understand how search engine algorithms work: how they crawl (find pages), index (store pages), and rank (order pages).<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong>Build Marketing Knowledge<\/strong><\/strong><\/p>\n\n\n\n<p>SEO does not exist in a vacuum. It is part of a larger marketing ecosystem. Consider formal training through a <a href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">certificate<\/a> or course. This can help you network with other digital marketers and accelerate your learning.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Stay Current<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>The internet never sleeps. To remain viable, you must upgrade your SEO expertise continuously by monitoring search trends. Stay up-to-date on trends with industry leading resources like <em>Search Engine Land<\/em>, <em>Moz<\/em>, or <em>Google\u2019s Search Central Blog<\/em>. Attending SEO conferences and webinars is also a great way to network and learn about the latest search algorithms updates.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>How to Improve SEO Ranking<\/strong><\/strong><\/strong><\/strong>s<\/h3><\/div>\n\n\n\n<p>Improving your ranking is rarely a quick one time edit, it is about consistent updates and alignment with best SEO practices.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-timeline bstn-blocks-timeline\"><ul class=\"bstn-blocks-timeline__timeline\">\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">1<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">1<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>Optimize Content for Search Intent<\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">It is not enough to just use keywords, you must match intent. If a user searches &#8220;how to tie a tie&#8221;, they want a video or a step-by-step guide, not a history of neckties. Ensure your content format matches what the user wants.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">2<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">2<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Build High-Quality Backlinks<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Engage with your professional community. Writing guest posts for other authoritative websites helps link-building efforts. A link from a high-authority site passes link equity to you, signaling to Google that you are a trusted resource.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">3<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">3<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>Track Data &amp; Iterate<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Use data analysis to see where traffic comes from. You will need to think critically about what techniques are effective. If a certain type of article drives 80% of your leads, pivot your marketing strategy to produce more content of that format.<\/p>\n<\/div><\/li>\n\n\n\n<li class=\"wp-block-bstn-blocks-timeline-entry bstn-blocks-timeline-entry row\"><div class=\"bstn-blocks-timeline-entry__vert-line bstn-blocks-timeline-entry__vert-line--simple\"><div class=\"bstn-blocks-timeline-entry__disc bstn-blocks-timeline-entry__disc--simple\">4<\/div><\/div><div class=\"col col-md-3 hidden\"><div class=\"bstn-blocks-timeline-entry__title\">4<\/div><\/div><div class=\"bstn-blocks-timeline-entry__innerblocks col col-sm-12 bstn-blocks-timeline-entry__innerblocks--simple\">\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 bstn-blocks-heading--mt-0 has-text-align-left bstn-blocks-heading--divider\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong><strong>Improve User Experience (UX)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p class=\"is-style-kg-paragraph-article-body\" style=\"font-size:16px\">Google watches how users interact with your site. Improving UX keeps users on the page longer, which signals to Google that your result was a good one.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--transparent bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong><strong>Dwell Time<\/strong><\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Do users stay and read, or do they bounce back to the search results immediately?<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong><strong>Navigation<\/strong><\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Is it easy to find related content? If users can easily find what they&#8217;re looking for, chances are they will continue their search on your site.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/li>\n<\/ul><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\" id=\"\"><h3 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong>What is an SEO Consultant?<\/strong><\/strong><\/strong><\/strong><\/h3><\/div>\n\n\n\n<p>An SEO Consultant is an expert who provides strategic advice to organizations to help them improve their search rankings. Unlike in-house employees who focus on one brand, consultants typically work with multiple clients, either as independent freelancers or within a specialized agency.<\/p>\n\n\n\n<p>Salaries in the SEO Specialist job market are quite competitive, but the consultant route offers significant flexibility and variety.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card row\"><div class=\"bstn-blocks-card--no-grid col\"><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<div class=\"wp-block-bstn-blocks-text-icon-grid bstn-blocks-text-icon-grid\">\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>Freelance Consultants<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Often work with small businesses carrying out specific measures (like local SEO).<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-text-icon-entry bstn-blocks-text-icon-entry\"><div class=\"bstn-blocks-text-icon-entry__icon-wrapper\"><\/div><div><h3 class=\"bstn-blocks-text-icon-entry__heading\"><em><strong><strong>Agency Consultants<\/strong><\/strong><\/em><\/h3><p class=\"bstn-blocks-text-icon-entry__copy\">Work within a larger team to manage complex accounts. They may act as fractional CMOs or work alongside a digital marketing manager, overseeing comprehensive strategies for major enterprise brands.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>An SEO Consultant&#8217;s role includes auditing a client&#8217;s site to find technical errors that an internal marketing team might have missed.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h4 has-text-align-left\" id=\"\"><h4 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong>Career Paths for an SEO Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/h4><\/div>\n\n\n\n<p>Once you have mastered the basics, where can you go?<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong>Senior SEO Specialist<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>A Senior Specialist handles the most complex accounts, leads large-scale migrations, and often mentors junior staff without necessarily managing a full team.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong>Niche Specialist<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Deep-diving into specific areas, such as becoming a dedicated &#8220;Technical SEO Specialist&#8221; or &#8220;Local SEO Specialist.&#8221;<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--mid bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>SEO Analyst<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Focusing purely on the web analytics, reporting, and data side of the business.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong>SEO Manager<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Moving into leadership. You oversee a team of specialists, manage client relationships, and set the broader long-term strategy.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-card bstn-blocks-card col bstn-blocks-card--in-grid\"><div><div class=\"bstn-blocks-card__card-wrapper bstn-blocks-card__card-wrapper--shadow bstn-blocks-card__card-wrapper--in-grid bstn-blocks-card__card-wrapper--white bstn-blocks-card__card-wrapper--layout-default bstn-blocks-card__card-wrapper--card-padding-24px\"><div class=\"bstn-blocks-card__icon-wrapper bstn-blocks-card__icon-wrapper--top bstn-blocks-card__icon-wrapper--hide bstn-blocks-card__icon-wrapper--size-default bstn-blocks-card__icon-wrapper--layout-default\"><\/div><div class=\"bstn-blocks-card__desc-wrapper\">\n<p><strong><strong><strong><strong><strong>Digital Marketing Manager<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>A Digital Marketing Manager&#8217;s scope includes overseeing paid ads, email, and social media production alongside SEO.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"\"><h2 class=\"bstn-blocks-heading__heading-element\"><strong><strong><strong><strong><strong><strong>FAQ<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<div class=\"wp-block-bstn-blocks-expandable-block-container bstn-blocks-expandable-block-container\"><div class=\"bstn-blocks-expandable-block-container__container\" data-expandable-blocks-container=\"true\">\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong>What is SEO Ranking?<\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>SEO ranking refers to the position your website appears in on the Search Engine Results Page (SERP) for a specific query. The goal is to rank as close to position #1 as possible. Search engines use complex algorithms to arrange results, placing the most helpful, relevant, and authoritative content first.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong><strong><strong><strong>What is SEO Writing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>SEO writing is the art of writing clearly and concisely while creating content marketing assets focused on user intent and keywords. It is not just about stuffing keywords into text, it is about communicating to people and search engines simultaneously. SEO writers write headlines, abstracts, snippets, and captions that entice users to click while signaling relevance to Google.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-expandable-block bstn-blocks-expandable-block\" data-expandable-block=\"true\"><button class=\"bstn-blocks-expandable-block__top-bar\" data-expandable-block-toggle=\"true\"><h3 class=\"bstn-blocks-expandable-block__title\"><strong><strong><strong>What are Meta Keywords in SEO?<\/strong><\/strong><\/strong><\/h3><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--plus\"><path fill=\"currentColor\" d=\"M9.695 6.305V0h-3.39v6.305H0v3.39h6.305V16h3.39V9.695H16v-3.39z\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 4\" class=\"bstn-blocks-expandable-block__top-bar-icon bstn-blocks-expandable-block__top-bar-icon--minus\"><path fill=\"currentColor\" d=\"M7.271.729H0V3.27h12V.73H7.271z\"><\/path><\/svg><\/button><div style=\"height:0px\" data-expandable-block-content=\"true\"><div class=\"bstn-blocks-expandable-block__inner-content\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 24 24\" class=\"bstn-blocks-expandable-block__icon bstn-blocks-expandable-block__icon--hide\"><path fill=\"none\" d=\"M0 0h24v24H0z\"><\/path><path fill=\"currentColor\" d=\"M15.001 16a1 1 0 0 1-1-1v-2h-1v-2h2a1 1 0 0 1 1 1v1l2.4-1.8a1 1 0 0 1 .6-.2h3V4h-10v3h-2V4c0-1.104.897-2 2-2h10c1.103 0 2 .896 2 2v7c0 1.103-.897 2-2 2h-2.667l-3.733 2.8c-.177.132-.388.2-.6.2\"><\/path><path fill=\"currentColor\" d=\"M8.001 16c-2.206 0-4-1.794-4-4s1.794-4 4-4 4 1.795 4 4-1.794 4-4 4m0-6c-1.103 0-2 .896-2 2 0 1.103.897 2 2 2s2-.897 2-2c0-1.104-.897-2-2-2m8 14h-16v-1c0-3.533 3.29-6 8-6s8 2.467 8 6zM2.16 22h11.683c-.598-1.808-2.833-3-5.841-3s-5.244 1.192-5.842 3\"><\/path><\/svg><div class=\"bstn-blocks-expandable-block__copy\">\n<p>Meta keywords are a specific type of meta tag that appears in the HTML code of a web page to tell search engines what the topic of the page is. Major search engines like Google no longer use meta keywords as a ranking factor because they were too easily manipulated in the early 2000s. However, other meta tags, like the Meta Title and Meta Description, are still critically important for the SEO Specialist role as they determine how your listing looks in search results and influence click-through rates.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-does-a-social-media-specialist-do\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">Digital and Social Media Marketing<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/how-to-build-a-digital-marketing-portfolio\"><span class=\"bstn-blocks-content-nav-footer__link-text\">How to Make a Marketing Portfolio<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your Marketing Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<br><a href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><\/a><\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Digital Marketer Certification (DMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Digital Marketer Certification (DMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/toronto\/marketing-leadership\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--blue\">Leadership certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/toronto\/marketing-leadership\">Marketing Leadership Certification (MLC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Marketing Leadership Certification (MLC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">Professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\">Artificial Intelligence Certification (AIC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Artificial Intelligence Certification (AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127412","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":10,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127412\/revisions"}],"predecessor-version":[{"id":137367,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127412\/revisions\/137367"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}