{"id":127414,"date":"2021-12-03T16:42:12","date_gmt":"2021-12-03T21:42:12","guid":{"rendered":"https:\/\/brainstation.io\/?post_type=career-guide&#038;p=127414"},"modified":"2025-12-02T15:38:33","modified_gmt":"2025-12-02T20:38:33","slug":"what-does-an-seo-specialist-do","status":"publish","type":"career-guide","link":"https:\/\/brainstation.io\/career-guides\/what-does-an-seo-specialist-do","title":{"rendered":"What Does an SEO Specialist Do?"},"content":{"rendered":"\n<header class=\"wp-block-bstn-blocks-hero-with-ri bstn-blocks-hero-with-ri\"><div class=\"bstn-blocks-hero-with-ri__full-width-wrapper bstn-blocks-hero-with-ri__full-width-wrapper--main bstn-blocks-hero-with-ri__full-width-wrapper--bg-flair\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-hero-with-ri__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-hero-with-ri__container\"><div class=\"bstn-blocks-hero-with-ri__copy-container\"><p class=\"bstn-blocks-hero-with-ri__subtitle\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 14 17\" class=\"bstn-blocks-hero-with-ri__subtitle-icon\"><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M12.554 16H2.444c-.383 0-.75-.158-1.021-.44A1.53 1.53 0 0 1 1 14.5M6.777 2H2.926c-.511 0-1 .21-1.362.586A2.04 2.04 0 0 0 1 4v10.5c0-.398.152-.78.423-1.06.27-.282.638-.44 1.021-.44h9.629c.127 0 .25-.053.34-.146a.5.5 0 0 0 .141-.354v-10c0-.133-.05-.26-.14-.354A.48.48 0 0 0 12.072 2h-1.445m.964 14v-3\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M10.628 9 8.703 7 6.777 9V2c0-.265.101-.52.282-.707A.94.94 0 0 1 7.739 1h1.926c.256 0 .5.105.681.293.18.187.282.442.282.707z\"><\/path><\/svg>2026 Guide<button class=\"share-tooltip\" data-share-tooltip-trigger=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 15\" class=\"share-tooltip__icon\"><path fill=\"currentColor\" d=\"M13.695 1.487 12.42 2.812l1.805 1.876H9.182c-1.99 0-3.61 1.681-3.61 3.75v.937h1.805v-.938c0-1.033.809-1.874 1.805-1.874h5.042L12.42 8.438l1.276 1.326 3.985-4.138-3.985-4.14z\"><\/path><path fill=\"currentColor\" d=\"M10.085 13.125H1.96V1.875h9.929V0H.155v15H11.89v-4.688h-1.805z\"><\/path><\/svg><div class=\"share-tooltip__share-options\" aria-hidden=\"true\" data-share-tooltip-share-options-template=\"true\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 17 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M16.098 8.049A8.05 8.05 0 1 0 6.791 16v-5.625H4.747V8.05h2.044V6.276c0-2.017 1.201-3.132 3.04-3.132.88 0 1.802.157 1.802.157v1.981h-1.016c-1 0-1.31.62-1.31 1.258v1.509h2.232l-.357 2.326H9.306V16a8.05 8.05 0 0 0 6.792-7.951\"><\/path><\/svg><\/a><a href=\"https:\/\/twitter.com\/intent\/tweet?url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 16 13\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" d=\"M14.356 3.236c.006.143.006.28.006.423.007 4.334-3.295 9.338-9.332 9.338A9.33 9.33 0 0 1 0 11.522a6.6 6.6 0 0 0 4.855-1.364 3.29 3.29 0 0 1-3.068-2.282 3.2 3.2 0 0 0 1.482-.058 3.27 3.27 0 0 1-2.632-3.21v-.04c.455.254.968.397 1.488.41A3.29 3.29 0 0 1 1.111.598a9.33 9.33 0 0 0 6.766 3.431A3.29 3.29 0 0 1 8.825.89a3.294 3.294 0 0 1 4.647.143 6.5 6.5 0 0 0 2.086-.8 3.3 3.3 0 0 1-1.443 1.814A6.8 6.8 0 0 0 16 1.534a6.7 6.7 0 0 1-1.644 1.702\"><\/path><\/svg><\/a><a href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=%s\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"share-tooltip__link\" data-share-tooltip-link=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xml:space=\"preserve\" viewBox=\"0 0 16 16\" class=\"share-tooltip__share-option-icon\"><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M14 0H2C.9 0 0 .9 0 2v12c0 1.1.9 2 2 2h12c1.1 0 2-.9 2-2V2c0-1.1-.9-2-2-2M4.4 13.6H2.1V6.4h2.4v7.2zM3.3 5.4C2.5 5.4 2 4.8 2 4.2 2 3.5 2.5 3 3.4 3c.8 0 1.3.5 1.3 1.2-.1.6-.6 1.2-1.4 1.2m9.8 8.2h-2.4V9.7c0-1-.3-1.6-1.2-1.6-.7 0-1.1.4-1.3.9v4.5H5.8V6.3h2.4v1c.3-.5.9-1.2 2.2-1.2 1.6 0 2.8 1 2.8 3.2v4.3z\" clip-rule=\"evenodd\"><\/path><\/svg><\/a><span class=\"share-tooltip__link\" aria-label=\"Copy article link\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 19 18\" class=\"share-tooltip__share-option-icon\" data-share-tooltip-copy-link=\"true\"><path fill=\"currentColor\" d=\"m2.265 12.784 1.265-1.266-.633-.633a.896.896 0 0 1 0-1.266l7.595-7.593a.893.893 0 0 1 1.266 0l.633.632 1.264-1.264-.631-.633c-1.015-1.015-2.785-1.015-3.798 0L1.633 8.354a2.69 2.69 0 0 0 0 3.797zm15.821-6.96-.634-.632-1.265 1.265.633.633c.17.169.262.393.262.633a.9.9 0 0 1-.262.631L9.227 15.95a.92.92 0 0 1-1.266 0l-.633-.633-1.266 1.265.633.632a2.67 2.67 0 0 0 1.9.787c.716 0 1.39-.28 1.897-.787l7.594-7.593c.506-.507.786-1.18.786-1.897s-.28-1.392-.786-1.899zm0-3.797L16.82.76l-6.328 6.33 1.266 1.266zm-8.86 8.857L7.961 9.619l-6.328 6.33 1.265 1.264z\"><\/path><\/svg><\/span><\/div><\/button><\/p><h1 class=\"bstn-blocks-hero-with-ri__title\">What Does an SEO Specialist Do?<\/h1><p class=\"bstn-blocks-hero-with-ri__description\">BrainStation\u2019s SEO Specialist career guide can help start a lucrative career in search engine optimization (SEO) and digital marketing. Read on for an overview of what SEO Specialists do on the job and how their work helps to build brand awareness.<\/p><\/div><div class=\"bstn-blocks-hero-with-ri__ri-container\">    <div class=\"bstn-blocks-ri-form\">\n        <svg class=\"bstn-blocks-ri-form__bg-flair\" viewBox=\"0 0 436 496\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path opacity=\".2\"\n                  d=\"M442 28l-83 134m0 0l90 92m-90-92l-234-29.782M36 427l-62-237 151-57.782M36 427l-62 91m62-91l35 115M36 427l413-99-81 200M125 132.218L-26 113 56-39\"\n                  stroke=\"#959FB2\"\/>\n        <\/svg>\n        <div class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--default\" data-view-default>\n            <div class=\"bstn-blocks-ri-form__title-section\">\n                <p class=\"bstn-blocks-ri-form__title\">Become an SEO Specialist<\/p>\n                <p class=\"bstn-blocks-ri-form__subtitle\">Speak to a Learning Advisor to learn more about how our courses can help you become an SEO Specialist.<\/p>\n            <\/div>\n            <form class=\"bstn-blocks-ri-form__form-section\" method=\"POST\" action=\"\/wordpress\/signup\">\n                <input type=\"text\" name=\"productSlug\" value=\"digital-marketing\"\n                       hidden\/>\n                <input type=\"text\" name=\"source\" value=\"Typewriter Form\" hidden\/>\n                <input type=\"text\" name=\"campaignName\" value=\"career-guides\" hidden\/>\n                <input type=\"text\" name=\"url\" style=\"display: none !important\" title=\"Leave this field blank\"\n                       autoComplete=\"off\"\/>\n                <input type=\"hidden\" name=\"ht\"\n                       value=\"2026-04-04T09:19:24+00:00\"\/>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"firstName\"\n                            placeholder=\"First Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                    <fieldset\n                        class=\"bstn-blocks-ri-form__form-field-group bstn-blocks-ri-form__form-field-group--half\">\n                        <input\n                            type=\"text\"\n                            name=\"lastName\"\n                            placeholder=\"Last Name\"\n                            class=\"bstn-blocks-ri-form__input--text\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"email\"\n                            name=\"email\"\n                            placeholder=\"Email\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input\"\n                            required\n                        >\n                    <\/fieldset>\n                <\/div>\n                <div class=\"bstn-blocks-ri-form__form-row\">\n                    <fieldset class=\"bstn-blocks-ri-form__form-field-group\">\n                        <input\n                            type=\"tel\"\n                            name=\"phoneNumber\"\n                            placeholder=\"(506) 234-5678 (Optional)\"\n                            class=\"bstn-blocks-ri-form__input--text bstn-blocks-ri-form__form-row-input input--phone\"\n                        >\n                    <\/fieldset>\n                <\/div>\n                <p class=\"bstn-blocks-ri-form__disclaimer\">By clicking &#8220;Submit&#8221;, you accept our <a href=\"\/terms-of-service\">Terms<\/a>.<\/p>\n                <button\n                    class=\"bstn-blocks-ri-form__form-submit is-style-kg-button-research-primary-variant\"\n                    type=\"submit\"\n                >\n                    Submit                <\/button>\n                <p class=\"bstn-blocks-ri-form__form-error\" data-form-error>Couldn&#8217;t submit! Refresh the page and try again?<\/p>\n            <\/form>\n            <div class=\"bstn-blocks-ri-form__notes-section\">\n                                    <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                        <span class=\"bstn-blocks-ri-form__note-link-text\">Learn more about our Digital Marketing Certification<\/span>\n                        <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                             viewBox=\"0 0 18 18\" fill=\"none\">\n                            <path fill=\"currentColor\"\n                                  d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                        <\/svg>\n                    <\/a>\n                            <\/div>\n        <\/div>\n        <div\n            class=\"bstn-blocks-ri-form__wrapper bstn-blocks-ri-form__wrapper--success bstn-blocks-ri-form__wrapper--hidden\"\n            data-view-success>\n            <svg class=\"bstn-blocks-ri-form__success-icon\" viewBox=\"0 0 48 48\" fill=\"none\"\n                 xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path\n                    d=\"M24 0c13.255 0 24 10.745 24 24S37.255 48 24 48 0 37.255 0 24 10.745 0 24 0zm0 2C11.85 2 2 11.85 2 24s9.85 22 22 22 22-9.85 22-22S36.15 2 24 2z\"\n                    fill=\"currentColor\"\/>\n                <path\n                    d=\"M32.282 17.304a1 1 0 011.54 1.266l-.104.126-13.08 13.5a1 1 0 01-1.289.126l-.125-.103-4.92-4.76a1 1 0 011.266-1.54l.125.103 4.201 4.064 12.386-12.782z\"\n                    fill=\"currentColor\"\/>\n            <\/svg>\n            <p class=\"bstn-blocks-ri-form__success-title\">Thank you!<\/p>\n            <p class=\"bstn-blocks-ri-form__success-desc\">We will be in touch soon.<\/p>\n                            <a href=\"\/course\/online\/digital-marketing\" class=\"bstn-blocks-ri-form__note-link\">\n                    <span class=\"bstn-blocks-ri-form__note-link-text\">View Digital Marketing Certification page<\/span>\n                    <svg class=\"bstn-blocks-ri-form__note-link-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n                         viewBox=\"0 0 18 18\"\n                         fill=\"none\">\n                        <path fill=\"currentColor\"\n                              d=\"M6.345 12.743a1 1 0 001.31 1.511l5.477-4.749a1 1 0 000-1.511l-5.477-4.75a1.001 1.001 0 00-1.31 1.512l4.606 3.993-4.606 3.994z\"\/>\n                    <\/svg>\n                <\/a>\n                    <\/div>\n    <\/div>\n    <\/div><\/div><\/div><\/header>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>An SEO specialist (also commonly referred to as an SEO Expert) is a professional that optimizes websites to boost rankings and visibility on search engine results pages.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"what-is-the-work-of-an-SEO-specialist\"><h2 class=\"bstn-blocks-heading__heading-element\">What Is the Work of an SEO Specialist?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>The work of an SEO Specialist can involve optimizing copy and landing pages, creating and updating content, performing ongoing keyword research to identify new marketing opportunities, and more. Some of these methods are relatively straightforward; others are much more complex and involve multiple stages and more than a little research, all of which relate to aspects of the website that are under the SEO Specialist\u2019s direct control.<\/p>\n\n\n\n<p>However, SEO also involves a few external factors as well\u2014things that relate to the site\u2019s context, competition, and connections to the rest of the web. Often, SEO is not just about increasing click-throughs to sales pages; it also includes a company\u2019s efforts to build brand awareness and recognition.<\/p>\n\n\n\n<p>Rather than using tactics that have a direct and immediate impact on sales, building brand awareness is a strategy that plays out over the long term. It helps companies create a following and boost recognition among their target audience. Through brand awareness, their audience eventually associates their company with a specific product or service. For example, when many people in the general public think of adhesive bandages, they think of the Band-Aid brand\u2014to the point that the two are virtually interchangeable. Or, consider the way Apple users actively follow the company\u2019s product launches. That\u2019s fantastic brand awareness.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h2 has-text-align-left bstn-blocks-heading--divider\" id=\"how-do-you-use-SEO-to-build-your-brand\"><h2 class=\"bstn-blocks-heading__heading-element\">How Do You Use SEO to Build Your Brand?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-indented-content-container bstn-blocks-indented-content-container\"><div class=\"row\"><div class=\"bstn-blocks-indented-content-container__content col col-sm-8 col-sm-offset-1\">\n<p>Building brand awareness may seem like a daunting task, but SEO offers a route to increased brand authority online, and more digital brand awareness overall. While it may be an involved undertaking, brands prepared to engage in it can use a few of the following tactics to begin making an impact.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><meta charset=\"utf-8\">Develop hyper-focused content<\/h3><\/div>\n\n\n\n<p>Hyper-focused content that targets your niche better than your competitors do will cater to a specific audience, and allow them to connect better with your brand. Determining which niche that is, and how to direct related searches toward your properties, is half the battle.<\/p>\n\n\n\n<p>For example, if you\u2019re selling custom-designed dresses, you don\u2019t want to target common keywords like \u201cdresses\u201d or \u201cgowns,\u201d which would likely place you in direct competition with companies ten times your size. You\u2019d be better off targeting \u201ccustom dresses,\u201d \u201cmade to order gowns,\u201d or a similar phrase. Tools like Google\u2019s Keyword Planner help conduct research into potential key phrases, to see which keyword phrases best match with your product or service, and strike a balance between specificity and popularity.<\/p>\n\n\n\n<p>You can also try using keywords at every step of the selling cycle; while going after general keywords can help gain new customers at the top of your sales funnel, don\u2019t overlook customer concerns and pain points at every stage of your sales and marketing funnel. Again, this also helps build your brand authority and positions you as a leader in your industry.<\/p>\n\n\n\n<p>Once you\u2019ve selected some keywords, you can begin to clearly define your company\u2019s authority using branded (and keyword-optimized) content. That includes website content and blog posts that follow SEO best practices and speak directly to your target audience.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><meta charset=\"utf-8\">Leverage link building<\/h3><\/div>\n\n\n\n<p>While paid search is an important part of any digital marketing strategy, link building is an indispensable way to build your visibility online through organic means. Essentially, it means that other trusted sites are linking to your site.<\/p>\n\n\n\n<p>That could include incoming links from bloggers and other company websites, which are indications of trust and authority to Google. One way to increase these incoming links is to ask if someone from your company can supply a guest blog on another site and link back to yours\u2014providing them with additional content marketing material\u2014or simply reach out and propose a link exchange.<\/p>\n\n\n\n<p>Besides link building for SEO, this is also an excellent exercise in organic brand-building, which puts your company name in front of new eyes\u2014boosting brand awareness while simultaneously driving more qualified traffic back to your site.<\/p>\n\n\n\n<p>To achieve this, begin by identifying the top sites and publishers for the topics people in your industry search for (using a tool like Linkio, Alexa, or SEMRush). You can then engage them and participate in their communities with the confidence that you\u2019re reaching out to the right audience. Offer to do a content swap or contribute a guest post with a backlinked byline or writer profile to their site, then leave comments that include more links back to your site.<\/p>\n\n\n\n<div class=\"wp-block-bstn-blocks-heading bstn-blocks-heading bstn-blocks-heading--h3 has-text-align-left\"><h3 class=\"bstn-blocks-heading__heading-element\"><meta charset=\"utf-8\">Engage in online communities<\/h3><\/div>\n\n\n\n<p>To create additional brand awareness, another effective SEO tactic is to participate in online communities where topics relevant to your industry are discussed\u2014whether that\u2019s the appropriate threads on Reddit, GrowthHackers, and StumbleUpon, or social media channels.<\/p>\n\n\n\n<p>Engaging with other members of your industry\u2019s community again positions you as a trustworthy authority. It also increases your digital footprint and helps your visibility in search as you link to your brand\u2019s site across social platforms and engage users on each site.<\/p>\n\n\n\n<p>These SEO tactics to increase brand awareness are just the beginning\u2014there are many more, but these three strategies are a great way to get the ball rolling.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-content-navigation-footer bstn-blocks-content-nav-footer bstn-blocks-content-nav-footer--article\"><div class=\"bstn-blocks-content-nav-footer__links-container\"><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title bstn-blocks-content-nav-footer__link--desktop\">Previous<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-is-an-seo-specialist\"><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--left\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--left\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><span class=\"bstn-blocks-content-nav-footer__link-text bstn-blocks-content-nav-footer__link--desktop\">What Is an SEO Specialist?<\/span><\/a><\/div><div class=\"bstn-blocks-content-nav-footer__link-container\"><p class=\"bstn-blocks-content-nav-footer__link-title\">Next<\/p><a class=\"bstn-blocks-content-nav-footer__link\" href=\"https:\/\/brainstation.io\/career-guides\/what-tools-do-seo-specialists-use\"><span class=\"bstn-blocks-content-nav-footer__link-text\">What Tools Do SEO Specialists Use?<\/span><span class=\"bstn-blocks-content-nav-footer__link-icon-wrapper bstn-blocks-content-nav-footer__link-icon-wrapper--right\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-content-nav-footer__link-icon bstn-blocks-content-nav-footer__link-icon--right\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-bstn-blocks-course-cta bstn-blocks-course-cta\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 1140 621\" class=\"bstn-blocks-course-cta__bg-flair--rich\"><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.026 736.434V203.02\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M60.364 436.132-120 436.131zm0-99.873H-120zm0-99.872H-120zM128 536.004h-248z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M57.518 535.982a2.286 2.286 0 1 1 4.572 0 2.286 2.286 0 0 1-4.572 0m0-99.836a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002m0-99.837a2.286 2.286 0 1 1 4.572-.002 2.286 2.286 0 0 1-4.572.002\" clip-rule=\"evenodd\"><\/path><\/g><g opacity=\"0.55\"><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M979.195-28.206V397.98m81.185-524.745V397.98\"><\/path><path stroke=\"currentColor\" stroke-linecap=\"square\" d=\"M1141.45 168.46H964zm0 98.334H964zm0 98.333H964zm66.55-295H964z\" clip-rule=\"evenodd\"><\/path><path fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M1138.66 70.148a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49-.001zm-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.25zm-81.707 0a2.25 2.25 0 1 0 4.5.004 2.25 2.25 0 0 0-4.5-.005zm81.707 98.299a2.25 2.25 0 0 0 2.25 2.251 2.252 2.252 0 0 0 0-4.503 2.253 2.253 0 0 0-2.25 2.252m-81.707 0a2.25 2.25 0 1 0 4.498 0 2.25 2.25 0 0 0-2.249-2.252 2.25 2.25 0 0 0-2.249 2.252m161.917-.001a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m0 98.299a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0m-80.21 0c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m81.707 98.299c0 1.243 1.01 2.251 2.25 2.251s2.25-1.008 2.25-2.251-1.01-2.251-2.25-2.251-2.25 1.008-2.25 2.251m-81.707 0a2.25 2.25 0 1 0 4.5.002 2.25 2.25 0 0 0-4.5-.002m161.917 0a2.244 2.244 0 1 0 4.49 0 2.246 2.246 0 1 0-4.49 0\" clip-rule=\"evenodd\"><\/path><\/g><\/svg><div class=\"bstn-blocks-course-cta__container\"><div class=\"bstn-blocks-course-cta__copy-container\"><p class=\"bstn-blocks-course-cta__subtitle\"><span>get started<\/span><\/p><h2 class=\"bstn-blocks-course-cta__title\">Accelerate Your SEO Career<\/h2><p class=\"bstn-blocks-course-cta__description\">Courses built on adaptive curriculum and led by leading industry experts.<\/p><ul class=\"bstn-blocks-course-cta__description-checklist wp-block-list is-style-kg-list-checklist-alternate\"><li><p class=\"bstn-blocks-course-cta__checklist-item\">Work on projects in a collaborative setting<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Get access to VIP events and workshops<\/p><\/li><li><p class=\"bstn-blocks-course-cta__checklist-item\">Taught by industry experts<\/p><\/li><\/ul><a class=\"bstn-blocks-course-cta__cta-button\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Learn more<\/a><\/div><div class=\"bstn-blocks-course-cta__course-container\"><h3 class=\"bstn-blocks-course-cta__course-list-heading\">recommended Certifications<br><a href=\"https:\/\/brainstation.io\/course\/online\/product-design\"><\/a><\/h3><ul class=\"bstn-blocks-course-cta__course-list\">\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/digital-marketing\">Digital Marketer Certification (DMC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Digital Marketer Certification (DMC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/toronto\/marketing-leadership\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--blue\">Leadership certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/toronto\/marketing-leadership\">Marketing Leadership Certification (MLC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Marketing Leadership Certification (MLC\u2122)<\/p><\/a><\/div>\n\n\n\n<div class=\"wp-block-bstn-blocks-course-card bstn-blocks-course-card\"><a class=\"bstn-blocks-course-card__link-wrapper\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\"><div class=\"bstn-blocks-course-card__title-group\"><span class=\"bstn-blocks-course-card__tag bstn-blocks-course-card__tag--yellow\">professional certificate<\/span><span class=\"bstn-blocks-course-card__title\" href=\"https:\/\/brainstation.io\/course\/online\/artificial-intelligence\">Artificial Intelligence Certification (AIC\u2122)<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 18 18\" class=\"bstn-blocks-course-card__link-icon\"><path fill=\"currentColor\" d=\"M6.345 12.743a1 1 0 0 0 1.31 1.511l5.477-4.749a1 1 0 0 0 0-1.511l-5.477-4.75a1.001 1.001 0 0 0-1.31 1.512l4.606 3.993z\"><\/path><\/svg><\/span><\/div><p class=\"bstn-blocks-course-card__description\">Earn the Artificial Intelligence Certification (AIC\u2122)<\/p><\/a><\/div>\n<\/ul><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-127414","career-guide","type-career-guide","status-publish","format-standard","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide"}],"about":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/types\/career-guide"}],"version-history":[{"count":8,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127414\/revisions"}],"predecessor-version":[{"id":135991,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/career-guide\/127414\/revisions\/135991"}],"wp:attachment":[{"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/media?parent=127414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/categories?post=127414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brainstation.io\/wp\/api\/wp\/v2\/tags?post=127414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}